Join us every Thursday in October @ 11:30am Eastern

5 Weeks beginning October 1

Panels, Keynotes, and the "Medallas de Cortez"

The best time you'll spend all week!

presented by Radio Ink

The Conference Begins In...

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October 1, 2020

AGENDA

Thursday, October 1

11:30 am - 11:35 am Eastern Time

Welcome & Opening Video

Deborah Parenti

EVP/Publisher, Radio Ink
11:35 am - 12:15 pm Eastern Time

2020 Election: What’s at Stake for Hispanics and Hispanic radio

The stakes couldn’t be higher or the battle more intense or divisive. And the potential revenue windfall could not be greater. That's what's at stake for Hispanic radio and for its listeners. This is a session you can't afford to miss. This is election countdown, and your stations need to be prepared and ready for action.

MODERATOR: Roger Rafson

SVP, Political/Issue Advocacy & Strategic Alliances, Gen Media Partners

Lorena Chambers, Ph.D.

CEO, Chambers Lopez Strategies LLC

Mark Fratrik, Ph.D.

SVP/Chief Economist, BIA/Kelsey

Leo Kivijarv, Ph.D.

EVP/Research, PQ Media

Tomas Regalado

Sr Advisor to the EVP/COO Office, Spanish Broadcasting System
12:15 pm - 12:25 pm Eastern Time

Ideas and Innovation for Radio's Next Century

12:25 pm - 1:00 pm

La publicidad está muerta. ¡Viva la publicidad!

Advertisers have been rushing to embrace new forms of lower-cost digital marketing. As a result, it's been harder and harder to sell them radio, TV, and newspaper advertising. Where are they spending their money, and how can radio stations take advantage of the new trends, especially in a world reeling from a pandemic? Local advertising guru Gordon Borrell discusses the changing face of "advertising" and how local businesses are beginning to embrace companies that will help them navigate the new, sometimes confusing marketing landscape.

Gordon Borrell

CEO, Borrell Associates
1:00 pm - 1:30 pm

It's a Wrap

Hosted by:
Grab your sandwich and join SBS for some enlightening conversation, fun, surprises, and a chance to kick back with old friends.

Thursday, October 8

11:30 am - 12:10 pm Eastern Time

Radio Programming in a Pandemic World and a Socially Charged Environment

How are uncertain times and a pandemic impacting Hispanic radio programming? What are the right programming choices during these uncertain times? How are these times impacting the ratings and formats for Hispanic radio? How should your personalities be dealing with these sensitive topics, both on the air and on social media? Beyond these times, what other format trends do we see coming? Some of the top minds in Hispanic radio programming weigh in on these topics, discussing the challenges and opportunities facing Hispanic formats today.

Moderator: Bob Perry

International Radio Programming Consultant

Harold Austin

Partner, Global Media Research & Consulting Partners

Haz Montana

VP/Content, Univision/Los Angeles

Jesus Salas

EVP/Programming and Multi-Platform Coordinator, Spanish Broadcasting System

Manuel Fernandez Téllez

Director of Programming & Production, Grupo ACIR Mexico
12:10 pm- 12:20 pm Eastern Time

Turn Up the Volume on Uforia

Tune in to learn more about how the Uforia Audio Network and the Uforia app are engaging a new generation of Latino music and entertainment fans across the country. With more than 100 radio stations in large, medium, and small markets, popular on-air DJs and hosts, and the Uforia app that houses podcast content with Univision’s top personalities from news, sports, and entertainment and a library of over 40 million songs, find out what makes Uforia the nation’s top Hispanic content producer, and how your station and talent can be part of this great story!
12:20 pm- 1:00 pm Eastern Time

Decision Makers: The Secret to Securing Appointments

Whether it’s an owner, a marketing director, or a CMO, connecting with decision makers is tough! Getting past gatekeepers or even finding contact info can be a challenge. And in the face of the current pandemic, that mission has not only become tougher, but it's created added chaos to the process. The rulebook is being rewritten every day. Matt Sunshine, managing partner at The Center for Sales Strategy and LeadG2, will share insights on how to connect with decision makers, but more importantly, how to get a quality appointment by focusing on what clients really want and need to know in today's new world of business.

Matt Sunshine

Managing Partner, The Center for Sales Strategy and LeadG2
1:00 pm - 1:30 pm Eastern Time

It's A Wrap

After-session connect and chat

Thursday, October 15

11:30 am - 12:10 pm Eastern Time

What's Coming at the FCC?

Democratic FCC Commissioner Geoffrey Starks offers an exclusive look inside the agency, sharing information of importance and interest to all radio industry leaders – in particular those serving Hispanic consumers. 

Geoffrey Starks

Commissioner, Federal Communications Commission
12:10 pm - 12:20 pm Eastern Time

Ideas and Innovation for Radio's Next Century

12:20 pm - 1:00 pm Eastern Time

Capitol Hill and the Beltway: Issues Impacting Hispanic Radio

With the future of further ownership deregulation now on appeal due to recent court rulings, what’s the future for radio groups that are struggling in markets saturated with an array of competition? And what about other pressing matters like foreign ownership, music licensing, and tax certificates? Will Congress move on legislation that could greatly affect all broadcasters, and especially Hispanic broadcasters, in the coming decade? How have the pandemic and BLM movement reshaped the legal and regulatory issues facing Hispanic radio? Oh, and did anyone mention a presidential election in November? These and other top line concerns are on tap in a session you — and your FCC license — can't afford to miss.

Moderator: Frank Montero

Co-Managing Partner, Fletcher, Heald & Hildreth

David Honig

President Emeritus & Senior Advisor, Multicultural Media, Telecom and Internet Council

Tomas Martinez

Owner/CEO, Solmart Media

Paul Rotella

President/CEO, New Jersey Broadcasters Association

Alexander Sanjenis

Media Advisor/Office of Chairman Pai, Federal Communications Commission
1:00 pm - 1:30 pm Eastern Time

It's a Wrap

After-session connect and chat

Thursday, October 22

11:30 am - 12:10 pm Eastern Time

Leveling the Playing Field: Will Hispanic Growth Grow Advertising Allocations?

The browning of America is real. Increasing Hispanic affluence, education, and acculturation is here. With it comes increased spending across an ever-widening array of categories. So how do brands plan accordingly? And how have the pandemic and recent calls for social changes impacted the advertising environment? This panel of diverse players in the game (advertisers, agency buyers and planners, station sales executives) will explore this topic, giving their POV on the challenges, successes, and frustrations as it relates to the topic. This panel is sure to be informative, practical, and entertaining … don’t miss it!

Moderator: Matt Feinberg

Chief Strategy Officer, HRN

Ana Crandell

Multicultural Media Consultant

Jason Hall

EVP/Sales, Estrella Media

Ileana Landon

Director/Radio & Podcasting, NA, Megatrax 

Rodolfo Ruiz Sosa

VP/Accounts, PM Agency
12:10 pm - 12:20 pm Eastern Time

Ideas and Innovation for Radio's Next Century

12:20pm - 1:00 pm Eastern Time

Podcasting – What’s the Revenue Potential & Can It Help Grow Radio Audiences?

Moderator: Eric Garcia

Director of Sales/Radio, Univision

Yesenia Bello

SVP/Multicultural, iHeartMedia

Oscar Sermeno

Director/Market Development,Triton Digital

Matty Staudt

President/Co-Founder, Jam Street Media

Bruce Supovitz

SVP/National Audio Services, Nielsen
1:00 pm- 1:30 pm Eastern Time

It's a Wrap

After-session connect and chat

Thursday, October 29

11:30 am- 12:10 pm Eastern Time

Hispanic Radio Executive Leadership Roundtable

Sponsored by:
Hispanic radio’s leaders have always been a dynamic and creative group of strategists
and innovators. What’s on their minds in the new decade? Where do they see Hispanic
radio platforms growing, expanding, and primed for the biggest revenue opportunities?
All this and more when Hispanic radio leaders sit down and share their thoughts and
educated perspectives.

Moderator: Gordon Smith

President/CEO, National Association of Broadcasters

Jesus Lara

President, Univision Radio

Otto Padron

President/CEO, Meruelo Media

Albert Rodriguez

COO, Spanish Broadcasting System
12:10 pm- 12:20 pm Eastern Time

Ideas and Innovation for Radio's Next Century

12:20 pm- 1:00 pm Eastern Time

Medallas de Cortez Awards Presentation

Sponsored by:
1:00 pm- 1:30 pm Eastern Time

It's a Wrap

Join this year’s winners of the Medallas de Cortez and fellow attendees for this closing
post-conference party. Bring your favorite beverage, grab a seat, and be part of the
conversation!

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The Conference Begins In...

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For more information or details on sponsorship opportunities, please contact:

Deborah Parenti - Publisher, Radio Ink
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Ideas and Innovation for Radio's Next Century