The Hispanic Radio Podcast is a weekly audio broadcast between 6 and 10 minutes in length, designed for busy executive and broadcast professionals who wish to learn more about the U.S. Hispanic audience, and how their company can take advantage of the strong ROI associated with bilingual, bicultural consumers who over-index on a multitude of things — including purchases.

  • Hispanic Radio Podcast: New Heights Through Music
    by RBR-TVBR on May 16, 2018 at 9:30 pm

    How are Hispanics consuming music? Radio plays a big role — even as Latinos overindex on the use of streaming audio. In this Hispanic Radio Podcast, Nielsen VP Stacie deArmas discusses what's driving the Latin music lover in this engaging conversation with RBR+TVBR Editor-in-Chief Adam R Jacobson. […]

  • Hispanic Radio Podcast: The Upscale Latina Opportunity
    by Adam Jacobson on May 9, 2018 at 7:55 pm

    Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD. The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and in this latest Hispanic Radio Podcast, she tells Adam R Jacobson why the upscale Latina is very worthy of radio's attention. […]

  • Hispanic Radio Podcast: The Ad Agency Take On AM and FM
    by Adam Jacobson on April 25, 2018 at 5:30 pm

    In this latest Hispanic Radio Podcast from Streamline Publishing's Radio + Television Business Report and Radio Ink, multicultural advertising expert Liz Castells, President of Infusion by Castells, explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and achieve long-term revenue growth. […]

  • Hispanic Radio Podcast: ‘Nuestra Gente’ Brings In-Language Choice
    by Adam Jacobson on April 18, 2018 at 12:30 pm

    Here's a learning lesson from an LPFM in the Midwest, as RBR+TVBR Editor-in-Chief Adam R Jacobson discusses the launch of a Spanish-language radio operation once the stuff of dreams. Led by Venezuelan immigrant and journalist Linda Parra, this latest Hispanic Radio Podcast from Radio Ink and the Radio + Television Business Report puts the focus on the first in-language voice for Latinos in Toledo, Ohio. […]

  • Hispanic Radio Podcast: Golden State Success In A Small Market
    by Adam Jacobson on April 11, 2018 at 11:30 am

    Despite a much smaller total audience in Barstow, mainly known as a pit stop on drives from Southern California to Las Vegas, "El Portal" has proven to be a hit with advertisers and with consumers who continue to support a station providing them with something local. Could one of your underperforming radio stations see similar success by making a move that mimics what station owner Dos Costas Communications did in 2006? Find out in the latest Hispanic Radio Podcast from Radio + Television Business Report. […]