The Hispanic Radio Podcast is a weekly audio broadcast between 6 and 10 minutes in length, designed for busy executive and broadcast professionals who wish to learn more about the U.S. Hispanic audience, and how their company can take advantage of the strong ROI associated with bilingual, bicultural consumers who over-index on a multitude of things — including purchases.
Hispanic Radio Podcast: Political And Auto Ad Potential
by RBR-TVBR on September 19, 2018 at 12:30 pm
What's the state of political and automotive advertising for the U.S. Hispanic market? That's the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas. […]
Hispanic Radio Podcast: Syndicated Possibilities
by Adam Jacobson on September 12, 2018 at 12:15 pm
When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix. Spanish-language radio stations are no different, and that's where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown, but the in-language media choices remain thin. In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by VP of Affiliates and Programming Jimmy Perez. […]
Hispanic Radio Podcast: The Adult Opportunity
by RBR-TVBR on September 5, 2018 at 7:45 pm
When most people think of radio formats of appeal to Hispanic consumers, their minds may drift to regional Mexican, or perhaps the ever-popular "trap" music and Latin Urban reggaetón-infused sounds making waves from L.A. to Miami. There may be another big opportunity to drive growth with Latino radio listeners you've not yet considered. And, it may not even involve a format change. […]
Hispanic Radio Podcast: The Ad Agency Take On AM and FM
by Adam Jacobson on August 29, 2018 at 11:30 am
In this latest Hispanic Radio Podcast from Streamline Publishing's Radio + Television Business Report and Radio Ink, multicultural advertising expert Liz Castells, President of Infusion by Castells, explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and achieve long-term revenue growth. […]
Hispanic Radio Podcast: On, Wisconsin!
by Adam Jacobson on August 22, 2018 at 4:00 pm
Seven years ago, being a purveyor of Spanish-language media wasn't exactly the most lucrative business opportunity in the Milwaukee market. Today, the business climate is so strong that Bustos Media of Wisconsin this week launched a second FM signal targeting Latinos. What's changed? Learn all in this Hispanic Radio Podcast. […]