The Hispanic Radio Podcast is a weekly audio broadcast between 6 and 10 minutes in length, designed for busy executive and broadcast professionals who wish to learn more about the U.S. Hispanic audience, and how their company can take advantage of the strong ROI associated with bilingual, bicultural consumers who over-index on a multitude of things — including purchases.

  • Fresh Insights On Hispanic Consumer Growth
    by Adam Jacobson on June 7, 2019 at 5:30 pm

    The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets. […]

  • ‘Understanding the New American Mainstream’: Hispanics
    by Adam Jacobson on May 2, 2019 at 6:45 pm

    A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime. […]

  • Podcast: How The Power Of Sound Can Reshape Radio
    by Adam Jacobson on March 20, 2019 at 8:00 pm

    "The Power of Sound," and the proliferation of digitally delivered audio, is reshaping the radio industry. Companies that target Hispanic consumers are no different, and that's why the two topics generated buzz at the 2019 Hispanic Radio Conference. […]

  • Hispanic Radio Podcast: Regional Mexican’s Leading Role
    by Adam Jacobson on March 13, 2019 at 5:00 pm

    Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California. […]

  • Hispanic Radio Podcast: United, Euphoric Growth
    by Adam Jacobson on March 6, 2019 at 6:30 pm

    Those who still believe Univision Communications isn't committed to radio may wish to squelch such talk. With the unification of the company's music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it. […]