2021 Speakers


Angelica Balderas (Angie) is the senior vice president of integrated marketing solutions for Entravision Communications. She currently oversees all operations and sales for the Sacramento market, including top-rated KXSE Jose 104.3FM and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was director of sales for Adelante Media Group, overseeing all local, national, network ,and digital sales; before that she was national sales manager and worked with national advertisers (clients) and their agencies to execute advertising and promotional programs over Adelante’s nine markets. She has also served as president/principal of Aztec Media and launched KTTA FM Kebuena 97.9FM, KLNA Power 105.5FM, and KBBU Ke Buena 93.9FM until the stations were sold in 2004 to Bustos Media. Her experience includes over 20 years of local direct and agency transactional business, retail activation, and event marketing.

Emilio EstefanEmilio Estefan is a world-renowned music, television, and film producer who has been instrumental in shaping, developing, and directing the careers of his superstar wife, Gloria, as well as Shakira, Ricky Martin, Jennifer Lopez, Marc Anthony, and Jon Secada, among many others. Estefan has achieved incredible success throughout his career, boasting more than 40 years of industry-leading achievements, including the Presidential Medal of Freedom, a star on the Hollywood Walk of Fame, and induction into the Latin Songwriters Hall of Fame. With a resume that includes 19 Grammy Awards, he has experimented and pushed the envelope of blending Latin, pop, and world rhythms, creating a unique style and personality that has created chart-topping worldwide hits. It is this vision that transcends the music field and spills over into film, television, hotels, and restaurants, among other business endeavors, including serving as the executive -roducer of the Tony-Award nominated smash Broadway musical On Your Feet! Most recently, the Library of Congress honored Emilio and Gloria with the distinguished Gershwin Prize for Popular Song.

Eric GarciaAs director of radio sales for Univision, Eric Garcia oversees sales for Univision’s traditional and digital properties in New York, including La X 96.3, Que Buena 92.7, and WADO1280 (home of Yankee baseball) along with their supportive creative extensions. This includes developing revenue strategy for the New York market across all linear and non-linear verticals, including an extensive live event and sports distribution platform. Prior to Univision, he spent 13 years at Spanish Broadcasting System in various leadership roles, most recently as VP/GM for SBS New York and audio revenue chief for SBS. He was responsible for the overall operation at MEGA 97.9 and 93.1 AMOR, in addition to leading local audio and digital revenue teams at national scale across key SBS markets.

Frank Montero

Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors. Before his appointment, Montero was a partner with the Washington communications law firm of Fisher Wayland Cooper Leader & Zaragoza.

Carolina Patino is general sales manager of SBS Miami’s WXDJ-FM (El Nuevo Zol 106.7FM), WRMA-FM (Ritmo 95.7FM), WCMQ-FM (Zeta 92.3FM), and the LaMusica app. She started her radio career in 1997 at Spanish Broadcasting in New York as an AE for WSKQ-FM and WPAT-FM. She transferred to SBS Miami in 2000, moving to iHeartRadio Miami in 2009. In 2015, Patino was offered the opportunity to become the national sales manager for SBS Puerto Rico. From there she moved on to the role of NSM for SBS Miami Radio before assuming her current role as GSM, where today she oversees both the Local and National divisions.


Bob PerryBob Perry is an international radio programming consultant specializes in increasing the ratings for stations that target the Hispanic audience, in both Spanish and English formats. He has programmed and consulted 60+ top-rated radio stations in 20+ different markets throughout the United States and Mexico. In addition to clients throughout the United States, Perry is the programming consultant for Mexico’s largest broadcasting company, Grupo Acir based in Mexico City which consistently has the top-rated stations in markets throughout Mexico. Perry has an extensive background in market research including market perceptual studies, online music testing, weekly callout research, and audience focus groups. His biggest enjoyment is finding and teaching the future programming and air talent superstars of the radio industry.

Gabriel Soto, director of research at Edison Research, is committed to supporting better marketing resources for the Latino demographic in the U.S. through strategic investigation in media, such as radio and podcasts. Soto is the primary architect and co-presenter of the first comprehensive report on the U.S. Latino podcast audience, the Latino Podcast Listener Report. He manages other national audio studies from Edison Research including, Share of Ear and the Podcast Consumer Tracking Report, working closely with clients such as NPR, Entercom, ESPN, Univision, and other key players in the media and audio space. He has shared research findings on Latino radio listeners as a featured presenter at the annual St. Jude Promesa y Esperanza seminar. Before Edison Research, Soto managed political research studies at The Rutgers Eagleton Center for Public Interest Polling.