This Is It! Worth The Wait
It’s the best Hispanic Radio Conference ever, and you won’t want to miss a minute of it.
Don’t miss the EDUCATION
• Learn how the pandemic has reshaped programming and redefined executive vision.
• What’s new at the FCC, and how will future regulations and initiatives impact Hispanic radio growth?
• Where are revenue opportunities most likely to flourish, and what categories will be up/down over the next year for Hispanic radio?
• Get the straight scoop from ad agencies on how marketing and advertising strategies have changed since COVID.
We’re Going Hybrid
Learn Podcasting Secrets From A Pro!
Podcasting. It’s audio’s hottest platform as it continues to capture the ears of listeners and the attention of advertisers. And that includes Hispanic and Latino ears. A lot of ears! According to Nielsen Power Buying data, 41% of U.S. podcast listeners are non-White, with Hispanics gravitating to podcasts more than any other ethnic group. They also represent growth rate of 6x, well above the 4x rate among Whites. How can Hispanic radio take advantage of this exploding audio platform?
Popular MSNBC American Voices weekend anchor and host of the Latina to Latina podcast Alicia Menendez kicks off the 2021 Hispanic Radio Conference in a one-on-one chat with Jesus Salas, EVP of Programming and Multi-Platform Coordinator at Spanish Broadcasting System, that will deliver some of the answers.