2020 Speakers

Harold Austin is a partner at Global Media, overseeing all aspects of Global’s portfolio of Hispanic-based clients, with special emphasis on music testing, callout, and focus groups. Austin is an award-winning radio programmer and consultant with more than 25 years of experience in multiple formats, including Spanish, Top 40, Hip Hop & R&B, Oldies, Hot AC, AC, and News/Talk. Earlier in his career he served as OM for the top-rated HBC Los Angeles cluster and launched the first Jammin’ Oldies-formatted station in the country on KCMG (Mega 100)/Los Angeles, doubling its ratings in one book. From 1996-1997, he programmed leading Urban station KBBT/Los Angeles.


Jason Bailey is president and founder of Sun Broadcast Group, Inc., a national radio sales and syndication company that has been at the forefront of innovation in the national radio space for more than 20 years and has championed new products designed to reshape how radio is programmed, measured, bought, and consumed. Among the most notable products is Shazam for Radio, a first-of-its-kind platform allowing broadcasters to create live, interactive mobile content directly from their terrestrial radio broadcasts.

 


Angelica Balderas is senior vice president for Entravision Communications, overseeing all operations and sales in the Sacramento market, which includes top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM. She was previously director of sales for Adelante Media Group and before that held the post of national sales manager, working with national advertisers and their agencies to execute advertising and promotional programs over Adelante’s nine markets. Balderas also served as president and principal of Aztec Media and launched KTTA (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); those stations were sold to Bustos Media in 2004. Balderas’ experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.


Gordon Borrell, CEO of Borrell Associates, is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in the Wall Street Journal, the New York Times, Ad Age, Forbes, and other publications, and he has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Before starting Borrell Associates, Borrell was vice president for new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for the Virginian-Pilot in Norfolk, Virginia. In 1989 he began pioneering interactive ventures and helped establish the first TV, newspaper, cable, and network TV websites.


Yaman Coskun is the founder and CEO of Yamanair Creative, based in Washington, D.C. He is an audio advertising specialist with 35 years of creative success stories under his belt. As creative director for legendary radio stations like Philly’s Power 99 FM and Q102, and D.C.’s HOT 99.5 and BIG 100, Coskun built his reputation as a master of radio production, imaging, and copywriting earlier in his career. In 2004 Coskun helped conceive and launch Creative Services Group, an internal creative resource for iHeart. In 2007 he left his executive post and launched Cash by Creative, followed by the 2014 rollout of SPECbyte, both of which serve as new-business development tools providing pre-tested, instantly customizable audio and digital specs in local direct categories. Both services are used in over 760 markets.


Ana Crandell is group account director for OMD Multicultural. She started her advertising career at Lopez Negrete Communications in Houston, where she led the creation of its media department. While there, Crandell played an integral role in winning the Walmart U.S. Hispanic business. She later moved to Miami to join the media department of Alma DDB, where she managed the U.S. Hispanic efforts for a broad roster of clients including McDonald’s, State Farm, TJX Companies, and Royal Caribbean Cruise Lines. Crandell played an integral role in the creation of OMD Multicultural, launched in 2004. Currently, as the OMD East regional lead, she has increased the region’s multicultural acumen and has contributed to further developing the multicultural edge by developing proprietary studies such as “#miComunidad,” designed to better understand the role social media plays in U.S. Hispanics’ shopping, buying, and post-retail experience. Crandell is an active member of Alliance for Inclusive and Multicultural Marketing.


Emilio Estefan is a world-renowned music, television, and film producer who has been instrumental in shaping, developing, and directing the careers of his superstar wife, Gloria, as well as Shakira, Ricky Martin, Jennifer Lopez, Marc Anthony, and Jon Secada, among many others. He has had incredible success throughout a career that boasts more than 40 years of industry-leading achievements, including the Presidential Medal of Freedom, a star on the Hollywood Walk of Fame, and induction into the Latin Songwriters Hall of Fame. With a resume that includes 19 Grammy Awards, Estefan has experimented and pushed the envelope of blending Latin, pop, and world rhythms, creating a unique style and personality that has created chart-topping worldwide hits. It is this vision that transcends the music field and spills over into film, television, and hotels and restaurants, among other business endeavors, including serving as the executive producer of the Tony-Award nominated smash Broadway musical On Your Feet! Most recently, the Library of Congress honored Emilio and Gloria with the distinguished Gershwin Prize for Popular Song.


Matt Feinberg is chief strategy officer at HRN (Gen Media). He started his career at All American TV in New York City working on the legendary Casey Kasem’s Top 10 TV show and eventually producing the first syndicated radio show for the college market for All American. He spent the next 11 years with pharmaceutical giant Wyeth Healthcare as director of special projects. He later worked for Zenith Media as SVP and executive group director, overseeing integrated media buying and planning with an emphasis on radio and digital. Feinberg has also worked at Silicon Valley startup Jelli, which was bought by iHeartMedia; CRN promotional marketing; and was media director at public relations giant Burson-Marsteller. In all of his positions he dealt consistently with both the general and multicultural marketplace.


Tucker Flood is president of Eastman Radio. He has an expansive industry background spanning both local and national radio; his career began at Katz more than two decades ago. Eastman Radio is at the forefront of multicultural marketing to national advertisers, representing Univision Radio, Radio One, and Entravision radio stations, along with several other high-profile Hispanic and African American stations. Flood’s additional KRG duties include overseeing Political, Expressway from Katz, and EAN, Katz’s network radio joint sales agreement with Entercom.

 


Manuel Fernandez has been the head of programming for Grupo ACIR Mexico for the last 13 years. He is in charge of programming across a dozen different radio brands that lead their markets in 23 cities throughout Mexico, from CHR to Mexican Regional to Oldies to News/Talk to English-language formats. Over the last several years, Fernandez has led Grupo Acir’s production of massive-scale concerts, all profitable and many with audiences that exceed 25,000 people. More recently, he has created a digital effort that in a very short time has become the number one digital platform for radio in Mexico, part of an exclusive partnership with iHeartRadio for the Grupo ACIR brands. Fernandez started in radio at 1993 as a CHR DJ and worked first in Mexico City, and then nationally for virtually all of his career.


Senior vice president Mark Fratrik serves as BIA/Kelsey’s chief economist and is responsible for forecasting across all local media segments. He also manages the company’s numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Fratrik is heavily involved in BIA/Kelsey’s strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media, and communications industries. Throughout his career, Fratrik has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, revenue trends, proposed and enacted regulatory changes, and new media technologies. He is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry including analyzing the competitiveness of media and related industries. He is the author of BIA/Kelsey’s series of studies on the state of the radio and television industry.


Eric A. Garcia is director of radio sales for Univision, overseeing sales for Univision’s traditional and digital properties in New York including La X 96.3, Que Buena 92.7, and WADO1280 (home of Yankees baseball), along with their supporting creative extensions. This includes developing revenue strategy for the New York market across all linear and non-linear verticals, including an extensive live event and sports distribution platform. Before Univision, he spent 13 years at Spanish Broadcasting System in various leadership roles, most recently as VP/GM of SBS New York and audio revenue chief, responsible for the overall operation at Mega 97.9 and 93.1 Amor, in addition to leading local audio and digital revenue teams at national scale across key SBS markets.


Pamela Gressman is senior account supervisor at Site Impact, and the authority on all Site Impact products and platforms, including the features and benefits it provides to clients. She works with Site Impact’s largest advertising agencies and marketing clients, and her years of sales and digital marketing have made her a seasoned professional. Gressman teaches how to maximize platforms to ultimately simplify the e-mail marketing process, from data to deployment.

 


Jason Hall is executive vice president, advertising sales for Estrella Media. Hall is responsible for leading advertising sales and creating brand awareness of the company’s multichannel platform, including its television, radio, and digital assets. He also oversees the national sales representatives in each of the company’s sales offices including Los Angeles/Burbank, Dallas, Chicago, New York, Atlanta, and Miami. Hall is responsible for communicating with company’s O&Os and affiliated local TV and radio station management, as well as legal, corporate marketing, and client direct/agency contacts. He also spearheads the vetting and selection of potential television, radio, and digital partnerships. Hall comes to Estrella Media with 19 years of senior sales experience at Univision Communications. His last position there was VP of advertising sales. Previous positions included regional VP, national sales and director of sales for Miami, Atlanta, and New York, and other national executive sales positions.


David Honig is president emeritus and senior advisor to the Multicultural Media, Telecom, and Internet Counsel. Since 1983, he has specialized in electronic redlining and race discrimination cases that define the space at the intersection of civil rights and telecom law. As co-founder of MMTC and its leader for 28 years, he has represented over 80 national minority, civil rights, and religious organizations before the FCC. The National Law Journal has named him one of the 30 most influential communications lawyers. Honig also serves pro bono as chief counsel for the Florida State Conference of the NAACP. In an earlier life he raced stock cars and performed as an unsuccessful stand-up comic; today he restores old Checker cabs and writes civil rights movie treatments.


Leo Kivijarv, Ph.D. is vice president, research of PQ Media. He joined PQ Media in 2003 with three decades of experience in media management, research, consulting, and academia. He has been the co-author and editor of more than 100 reports on the media ecosystem, covering advertising and marketing, consumer and business usage, consumer spending on media and technology, and business, government, and educational spending on media and technology. Since 2004 Kivijarv has led the PQ Media team in the first ever analysis of total political media buying across all media platforms. Kivijarv is often quoted on political media spending trends and has written analysis of the political environment during federal elections and its impact on the radio industry for the RAB, most recently on the RAB blog.


Jesus Lara is president of Univision Radio, leading the company’s radio business and overseeing the development and implementation of strategies that take UCI’s digital, content creation, programming, and entertainment efforts within radio into the future. He works closely with general managers across the country as well as leaders across Univision Local Media to drive innovation and operational leadership of the radio business. Lara joined UCI with more than 20 years of experience leading digital, programming, content, and marketing teams in the radio, music, and entertainment industry. He has worked with top media and content companies including Viacom, EMI, and, most recently, Spanish Broadcasting System. During his career he has been known as a trailblazer in the execution of digital, programming, content, and talent strategies to reach Hispanic and international audiences.


Annette Malave is SVP, RAB Insights. She has an established advertising and marketing career spanning over 30 years and has worked at some of the most notable and reputable advertising agencies across the country, such as JWT, Grey, MindShare, and GM Mediaworks. She joined the Radio Advertising Bureau in 2005 and was promoted to SVP, RAB Insights in 2016. In that role, she oversees all research and data tools available for members as well as advertisers and agencies. Malave is the author of the Radio Matters blog, an insights-related blog on behalf of the RAB, and creates data-driven presentations. Malave serves on the board of the Media Rating Council and was also a member of the Council for Research Excellence, leading its Diversity Committee.


Tomás Martinez is CEO and owner of Solmart Media, responsible for all management aspects of the company’s three Southwest Florida stations: WZSP-FM, WZZS-FM, and WTMY-AM. Martinez has been involved in the radio industry for more than three decades. He earlier spent three years as GM and COO of Actualidad Media Group in Miami, managing four stations, and before that he was associated for 10 years with Prisa Radio as general manager of Radio Caracol Miami. While there he executed a power upgrade from 5,000 to 50,000 watts and secured the rights to the Miami Dolphins and the Soccer World Cup. He has also run the Miami and New York properties for the Radio Unica network.


Francisco “Frank” Montero is a partner with the law firm of Fletcher, Heald & Hildreth, specializing in telecommunications, broadcasting, media, and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and served as director of the FCC’s Office of Communications Business Opportunities during the Clinton Administration. While at the FCC, he worked extensively with industry, trade associations, financial institutions, and governmental agencies to create business opportunities for entrepreneurs and technology and telecommunications start-ups. Montero is known as an early advocate for Hispanic and Spanish-language media in the U.S. and Latin America. He is on the board of directors of the Multicultural Media, Telecom and Internet Council and also helped form and served on the boards of the American Hispanic Owned Radio Association, the Spanish Broadcasters Association, and the National Association of Minority Media Executives.


Otto Padron is the president and CEO of Meruelo Media, the fastest-growing minority-owned media company in California. Before leading the Meruelo Media team, he was SVP/programming for Univision Television Network, the leading Spanish-language network in the U.S. Meruelo has grown to be one of the most diverse media companies in the nation, with a portfolio of broadcast properties in Los Angeles, plus a newly created station that is making history in the Spanish-language radio market. Meruelo owns and operates the oldest independent Spanish-language television station in the U.S., KWHY-TV, along with KDAY-FM, Power 106 FM, and KLOS-FM. Padron is the only executive to have successfully headed programming for both major U.S. Spanish-language networks, Univision and Telemundo.


Carolina Patino is general sales manager for Spanish Broadcasting System in Miami. She started her radio career in 1997 at SBS in New York as an account executive for WSKQ-FM and WPAT-FM. She transferred to SBS Miami in 2000, moving to iHeartRadio Miami 2009. In June 2015, Patino was offered the opportunity to become the national sales manager for SBS Puerto Rico. From there, she moved on to the role of NSM for SBS Miami before assuming her current role of GSM. In 2018, Patino and her team led WXDJ/WCMQ/WRMA to finish the year with the highest revenue SBS Miami has had in the past 13 years. 2019 also proved to be a strong year with solidified business relations and a conviction that radio delivers results.


Bob Perry is an international radio programming consultant who specializes in increasing the ratings for radio stations that target the Hispanic audience, in both Spanish and English formats. He has programmed and consulted 60-plus top-rated radio stations in 20-plus markets throughout the United States and Mexico. In addition to clients in the U.S., Perry is the programming consultant for Mexico’s largest broadcasting company, Mexico City-based Grupo Acir, which consistently has the top-rated stations in markets throughout Mexico. Perry has an extensive background in market research, including market perceptual studies, online music testing, weekly callout research, and audience focus groups. His biggest enjoyment is finding and teaching the future programming and air talent superstars of the radio industry. Perry is based in Houston, Texas.


Gio Punzo is the CEO and co-founder of Streann Media. With 20 years of experience in the telecom and broadcast industries, he’s expertly launched cutting-edge technology products and global brands and created winning team cultures. His past experience includes building the internet at Zoom Telephonics, connecting global enterprises at Brooktrout Technology, expanding voice recognition networks while at Dialogic, and introducing streaming to major broadcasters and content creators with LiveU. Punzo graduated from Boston University with a degree in political science and international relations and has an MBA and post-master’s degree in business administration from Kellogg School of Management.


Roger Rafson is VP political/issue advocacy & strategic alliances for Gen Media Partners. He began his career in radio when he was 11 years old, as a studio engineer for high school football games. He first got involved in advertising sales in 1975, selling for Classical WEFM-FM/Chicago. After graduating from the University of Illinois, he sold television advertising in his native Chicago for TeleRep, a national rep firm. In 1982, Rafson founded Commercial Media Sales, a national radio station rep firm for stations in small and medium markets. In 2013, Gen Media Partners bought Commercial Media Sales and brought Rafson on as the political specialist for their rep firms: McGavren Guild, Local Focus Radio, Regional Reps, and Tacher Radio Reps. Gen Media Partners reaches over three-quarters of U.S. Hispanics with their client radio partners.


Albert Rodriguez was appointed COO of Spanish Broadcasting System in 2012. Rodriguez is responsible for the day-to-day operations of the company and oversees the revenue and profit performance of the company’s consolidated operations, including radio, television, interactive, and entertainment divisions. Previously, he was the chief revenue officer of the television segment and general manager of the Miami television market from October 2010 to January 2011, general manager of the Miami television market from January 21, 2010 through October 11, 2010, and general sales manager for the Miami radio market from November 1999 through January 2010. Before joining the company’s television segment, Rodriguez was the GSM for the company’s radio properties in Miami: WCMQ-FM 92.3 (Clásica 92), WRMA-FM 106.7 (Romance), and WXDJ-FM 95.7 (El Zol 95).


Paul S. Rotella, Esq., is president and CEO of the New Jersey Broadcasters Association and an active member of numerous service and broadcast industry organizations. He has served in a host of governmental, business, and association leadership positions. After earning his law degree, Rotella began a general legal practice in Hackensack, New Jersey, specializing in local government and municipal law, transactional real estate, land use, sports and entertainment law, general corporate, and securities law. He has provided legal and business consulting services to a diverse number of clients in the private and public sectors, as well as to several regional, statewide and national service, non-profit, professional, and trade associations.


Jesus Salas is the executive vice president of programming and multi-platform coordinator for Spanish Broadcasting System. In this capacity, Salas oversees the radio programming of the number one most-listened-to Latin station in the nation, WSKQ-FM (Mega 97.9)/New York and, most recently, he launched the first “Cubaton” music-formatted station in the world, WRMA-FM (Ritmo 95.7)/Miami. Salas is also responsible for all the SBS stations in the top Hispanic markets throughout the United States, including Miami, Chicago, Los Angeles, San Francisco, and Puerto Rico. In addition to his considerable success in the professional radio community, Salas makes a consistent and concerted effort to strengthen the local community, and he is an active member of the Educational Excellence School Advisory Committee.


Carlos Santiago, president and chief strategist for SSG and co-founder of AIMM, is a recognized strategist who has been guiding growth strategies backed by innovative research and econometric models to optimize and solve challenges in implementing multicultural, millennial, and total market opportunities. Over the last 18 years, SSG has guided everything from startup ventures to Fortune 100 clients. Santiago earlier founded and headed Bell Atlantic-Verizon’s $3 billion multicultural business unit for eight years. He also directed Pacific Bell’s-Southwestern Bell’s Ethnic Business Group. Santiago co-founded the Alliance for Inclusive and Multicultural Marketing, an arm of the ANA. AIMM is evolving the multicultural and diverse marketing discipline for the 21st century alongside CMOs from Wells Fargo, Walmart, Denny’s, P&G, and 90-plus leading marketers. Santiago spearheads AIMM’s Data, Measurements & Insights Committee with various industry initiatives including the creation of the Cultural Insights Impact Study™ gauging the incremental value of culture for ads and content.


John Santiago is CEO of M8, an iProspect company, where he leads and grows M8 clients’ businesses and nurtures a talented team across the U.S. and Latin America. Santiago has worked in digital media and communications for over 20 years, leading teams to serve global and national brands such as General Mills, Sprint, Hertz, Marriott, Visit Florida, Copa Airlines, Sony, and others. He began his career in interactive marketing during in 1996. Since then, he has been involved in launching two industry-leading digital agencies and is recognized as an industry leader and veteran digital marketer.  Santiago is also an avid investor, and founder and managing director of the Oven, which provides seed capital, professional guidance, physical and corporate infrastructure, and relationships to launch early-stage technology businesses. M8 is an agency that helps brands and consumers engage in a Connected Life™.


Oscar Sermeno, director of market development for Triton Digital, is an expert in international market development, with more than 18 years of experience in and around Latin America. Before joining Triton Digital, Sermeno served as international sales manager at Future Electronics, building strategic partnerships between supply chain and distribution companies within the automotive, industrial, and contract manufacturing organizations. At Triton Digital, Sermeno leverages his expertise in programmatic and direct sales, digital audio measurement, and content distribution to increase audience and scale for Ibero-American publishers and advertisers, while strengthening the digital audio marketplace by educating the power of its reach, audience engagement capabilities, and revenue generating opportunities. Sermeno is fluent in English, Spanish, Portuguese, and French and holds a Bachelor’s Degree in Economics from the University of Winnipeg, Manitoba.


Rodolfo Ruiz Sosa is vice president of accounts for PM3 Agency, responsible for the strategic relationship between the agency, vendors, and clients and for addressing their needs through direct contact and the use of agency resources. He maintains a highly responsive service orientation in all transactions and provides thought leadership in the areas of marketing strategy, data-driven solutions, integrated communications, testing, and analysis. Sosa develops and supervises the implementation of strategic and tactical plans and the day-to-day activities of program execution in order to carry out his clients’ marketing strategies and accomplish clients’ marketing objectives while managing client and agency expectations. Sosa has managed projects and accounts for such brands as NASCAR, Coca-Cola, UPS, Great Clips, Goodrich, Kaiser Permanente, CVS/Caremark, Invesco, Lexol, Texas Pete, NAPA Auto Parts, Cox Communications, and the Milwaukee Brewers.


Gabriel Soto is a manager of research at Edison Research. In addition to managing a variety of quantitative research studies, Soto is committed to supporting better marketing resources for the Latino demographic in the U.S. through strategic research in media such as radio and podcasts. He was a featured presenter at the annual St. Jude Promesa y Esperanza seminar and is currently developing the first comprehensive U.S. Latino Podcast Listener report. Soto is also heavily involved in Edison’s national audio listening study, Share of Ear®, and works closely with clients from Audible, Spotify, Entercom, Univision, NPR, and other key players in the audio space.


Sen. Gordon H. Smith joined the NAB as president and CEO in November 2009. Before joining NAB, Smith served as a two-term U.S. senator from Oregon and later as senior advisor in the Washington offices of Covington & Burling, LLP. During his tenure in the Senate, Smith’s committee assignments included the Senate Commerce, Science and Transportation Committee, the panel that oversees all broadcast-related legislation. Smith also served on the Senate Energy and Natural Resources Committee, the Senate Finance Committee, and the Senate Foreign Relations Committee. Smith’s role on the Commerce Committee and as chairman of a Senate High Tech Task Force helped foster his interest in new media and new technology issues. Smith practiced law in New Mexico and Arizona before returning to Oregon to direct the family-owned Smith Frozen Foods business in Weston, Ore. Before his election to the U.S. Senate in 1996, Smith was elected to the Oregon State Senate.


Edgar “Shoboy” Sotelo is an engaging, funny, positive, and bicultural-bilingual Marconi Award-winning radio host, content creator, and motivational speaker. He began his career in 2007 in the Latin Urban/Top40 format on La Kalle in San Francisco, and later moved to host his first morning show, on Dallas’ Latin Urban/Top 40 Mega 107.5. He also hosted mornings in the Regional Mexican format on La Grande 107.5 in Dallas before crossing over to English-language Top 40 in 2015 on New York’s 92.3 Amp Radio. Sotelo uses his platform to not only entertain but to help enrich and empower his community through fundraisers and with motivational speaking that has impacted over 500,000 students across America. In recognition of his community outreach, Sotelo was honored at the White House by former President Barack Obama, and he has also received the U.S. Senate’s Most Influential Leader Award. He is also a recipient of the NAB Marconi Radio Award for Spanish Format Personality of the Year.


Matty Staudt, president/co-founder of Jam Street Media, has been consulting top companies to create branded content podcasts, coach hosts and producers, and formulate dynamic podcast strategies for the past eight years. He formed Jam Street last year following a stint at iHeart, where he served as the first VP of podcast programming. Having started his audio career in radio at the age of 16, Staudt moved over to podcasting as an early pioneer in 2007 and to Stitcher, where he served as its first director of content.

 


Matt Sunshine is a managing partner at the Center for Sales Strategy, a sales performance consulting company that helps sales organizations attract, retain, and develop the highest-performing salespeople.  Sunshine’s areas of expertise include growing sales organizations, finding and developing sales superstars, sales process, lead generation, inbound marketing, and digital marketing. In 2012, Sunshine developed and launched LeadG2, an inbound marketing company that helps businesses establish thought leadership and lower lead costs. LeadG2 has earned the premier Hubspot recognition as a platinum Certified Partner and is the largest inbound marketing company serving the media industry in the world today. Sunshine is the author of Getting Prospects to Raise Their Hand, and Forbes magazine lists him as one of “20 Speakers You Shouldn’t Miss the Opportunity to See.”


Elsten Torres, a.k.a. “Fulano,” is a 2x-Grammy-nominated and BMI award-winning singer-songwriter/musician/producer. Born in Havana, Cuba, raised in New York City, and living in Miami, Torres has a vast domestic and international fan base. An accomplished artist — having reached Billboard’s top 10 charts over six times, including a number one hit for five weeks — Torres has performed on stages all over the country as well as all over the world. He is currently promoting the album Exitos Acusticos, a collection of his biggest hits recorded by other internationally known Latin artists. He also donates his time to charity organizations such as Musicians on Call and H.O.P.E.


Rich Tunkel is SVP/business development for Nielsen Audio. He works with the largest Hispanic broadcasters in the country and is responsible for strategic partnerships, acquisitions, and systems development at Nielsen. Tunkel is connecting Nielsen Audio to the other divisions of the company and in turn expanding radio’s exposure with the country’s largest brands. He earlier served at Arbitron as the key liaison with television and cable networks during the first U.S.-based test of the Portable People Meter. He also oversaw sales for Arbitron’s online radio ratings service and was previously vice president of radio sales at Scarborough Research.