2020 Speakers

Harold Austin is a partner at Global Media, overseeing all aspects of Global Media’s portfolio of Hispanic-based clients, with special emphasis on music testing, callout, and focus groups. Austin is an award-winning radio programmer and consultant with more than 25 years of experience in multiple formats, including Spanish, Top 40, Hip-Hop & R&B, Oldies, Hot AC, AC, and News/Talk. Earlier in his career he served as OM for the top-rated HBC Los Angeles cluster and launched the first Jammin’ Oldies-formatted station in the country on KCMG (Mega 100)/Los Angeles, doubling its ratings in one book. From 1996-1997, he programmed leading Urban station KBBT/Los Angeles.

Jason Bailey is president and founder of Sun Broadcast Group, Inc., a national radio sales and syndication company that has been at the forefront of innovation in the national radio space for more than 20 years and has championed new products designed to reshape how radio is programmed, measured, bought and consumed. Among the most notable is Shazam for Radio, a first-of-its-kind platform allowing broadcasters to create live, interactive mobile content directly from their terrestrial radio broadcasts.


Angelica Balderas is senior vice president for Entravision Communications, overseeing all operations and sales in the Sacramento market, which includes top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was director of sales for Adelante Media Group, and before that she held the post of national sales manager, working with national advertisers and their agencies to execute advertising and promotional programs over Adelante’s nine markets. Balderas also served as president and principal of Aztec Media and launched KTTA (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); those stations were sold to Bustos Media in 2004. Balderas’ experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.

Yaman Coskun is the founder and CEO of Yamanair Creative, based in Washington, D.C. He is an audio advertising specialist with 35 years of creative success stories under his belt. As creative director for legendary radio stations like Philly’s Power 99 FM and Q102, and D.C.’s HOT 99.5 and BIG 100, Coskun built his reputation as a master of radio production, imaging, and copywriting earlier in his career. In 2004 Coskun helped conceive and launch Creative Services Group, an internal creative resource for iHeart. In 2007 he left his executive post and launched Cash by Creative, followed by the 2014 rollout of SPECbyte, both of which serve as new business development tools providing pre-tested, instantly customizable audio and digital specs in local direct categories. Both services are used in over 760 markets.

Emilio Estefan is a world-renowned music, television, and film producer who has been instrumental in shaping, developing, and directing the careers of his superstar wife, Gloria, as well as Shakira, Ricky Martin, Jennifer Lopez, Marc Anthony, and Jon Secada, among many others. He has achieved incredible success throughout his career, boasting more than 40 years of industry-leading achievements, including the Presidential Medal of Freedom, a star on the Hollywood Walk of Fame, and induction into the Latin Songwriters Hall of Fame, just to name a few. With a resume that includes 19 Grammy Awards, Estefan has experimented and pushed the envelope of blending Latin, pop, and world rhythms, creating a unique style and personality that has created chart-topping worldwide hits. It is this vision that transcends the music field and spills over into film, television, and hotels and restaurants, among other business endeavors, including serving as the executive producer of the Tony-Award nominated smash Broadway musical On Your Feet! Most recently, the Library of Congress honored Emilio and Gloria with the distinguished Gershwin Prize for Popular Song.

Tucker Flood is president of Eastman Radio. He has an expansive industry background spanning both local and national radio. His career began at Katz more than two decades ago. Eastman Radio is at the forefront of multicultural marketing to national advertisers, representing Univision Radio, Radio One, and Entravision radio stations, along with several other high-profile Hispanic and African American stations. Flood’s additional KRG duties include overseeing Political, Expressway from Katz and EAN, Katz’s network radio joint sales agreement with Entercom.


Senior vice president Mark Fratrik serves as BIA/Kelsey’s chief economist and is responsible for forecasting across all local media segments. He also manages the company’s numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Fratrik is heavily involved in BIA/Kelsey’s strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media, and related communications industries. Throughout his career, Fratrik has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, revenue trends, proposed and enacted regulatory changes, and new media technologies. He is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry including analyzing competitiveness of media and related industries. He is the author BIA/Kelsey’s series of studies on the state of the radio and television industry.

Eric A. Garcia is director of radio sales for Univision, overseeing sales for Univision’s traditional and digital properties in New York including La X 96.3, Que Buena 92.7, and WADO1280 (home of Yankees baseball), along with their supporting creative extensions. This includes developing revenue strategy for the New York market across all linear and non-linear verticals, including an extensive live event and sports distribution platform. Before Univision, he spent 13 years at Spanish Broadcasting System in various leadership roles, most recently as VP/GM of SBS New York and audio revenue chief, responsible for the overall operation at Mega 97.9 and 93.1 Amor, in addition to leading local audio and digital revenue teams at national scale across key SBS markets.

Pamela Gressman is senior account supervisor at Site Impact, and the authority on all Site Impact’s products and platforms, including the features and benefits it provides to clients. She works with Site Impact’s largest advertising agencies and marketing clients, and her years of sales and digital marketing have made her a seasoned professional. Gressman teaches how to maximize platforms to ultimately simplify the e-mail marketing process from data to deployment.



David Honig is president emeritus and senior advisor to the Multicultural Media, Telecom, and Internet Counsel. Since 1983 he has specialized in electronic redlining and race discrimination cases that defined the space at the intersection of civil rights and telecom law. As co-founder of MMTC and its leader for 28 years, he has represented over 80 national minority, civil rights, and religious organizations before the FCC. The National Law Journal has named him one of the 30 most influential communications lawyers. Honig also serves pro bono as chief counsel for the Florida State Conference of the NAACP. In an earlier life he raced stock cars and performed as an unsuccessful stand-up comic; today he restores old Checker cabs and writes civil rights movie treatments.

Andy Kelly is the senior vice president of custom podcasts at iHeartMedia, working with major brands and partners to help tell their story through the podcast medium. These efforts include overseeing all production of custom podcasts and working directly with clients to build out original campaigns in pre-sale. Kelly was previously the senior vice president of marketing and brand innovation at iHeartMedia. Before joining iHeartMedia, Kelly was the founder of LookAlive Inc., a fully integrated commercial production company specializing in programmatic creative and building campaigns for major brands and media agencies such as BMW, Unilever, Mindshare, IPG, IRC, and UM. Additionally, he spent six years as a producer of feature length documentaries, television commercials and reality television series across the globe for Netflix and VH1.

Annette Malave is SVP, RAB Insights. She has an established advertising and marketing career spanning over 30 years and has worked at some of the most notable and reputable advertising agencies across the country, such as JWT, Grey, MindShare, and GM Mediaworks She joined the Radio Advertising Bureau in 2005 and was promoted to SVP, RAB Insights in 2016. In that role, she oversees all research and data tools available for members as well as advertisers and agencies. Malave is the author of the Radio Matters blog, an insights-related blog on behalf of the RAB and creates data-driven presentations. Malave serves on the board of the Media Ratings Council and was also a member of the Council for Research Excellence and led the Diversity Committee.

Tomás Martinez is CEO and owner of Solmart Media, responsible for all management aspects of the company’s three Southwest Florida stations: WZSP-FM, WZZS-FM, and WTMY-AM. Martinez has been involved in the radio industry for more than three decades. He earlier spent three years as GM and COO of Actualidad Media Group in Miami, managing four stations, and before that he was associated for 10 years with Prisa Radio as general manager of Radio Caracol Miami. While there he executed a power upgrade from 5,000 to 50,000 watts and secured the rights to the Miami Dolphins and the Soccer World Cup. He has also run the Miami and New York properties for the Radio Unica network.

Haz Montana is the Los Angeles-based VP of content for Univision’s Regional Mexican and Adult Contemporary brands, covering 25 radio stations in 15 markets, four multi-market or network shows, and strategy oversight for Los Angeles and four additional markets. Before joining Univision Radio, he was the vice president of programming for Entravision Communications and a Miami-based program director with SBS. Prior to Spanish-language, Montana’s career in the English sector included positions in market research (Critical Mass Media), programming, and on air. Montana has also programmed CHR, Rock, and Oldies. In 2009 Montana attended in 2009 the Aspen Seminar for Leadership, Values and the Good Society, a leadership development program for global leaders. In 2015, he served on the board for the launch year of Home Dog L.A., a community outreach organization dedicated to helping keep pets with families who are facing financial crises. He’s an active member of the Orgullo Employee Resource Group at Univision.

Francisco “Frank” Montero is a partner with the law firm of Fletcher, Heald & Hildreth, specializing in telecommunications, broadcasting, media, and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and served as director of the FCC’s Office of Communications Business Opportunities during the Clinton Administration. While at the FCC, he worked extensively with industry, trade associations, financial institutions, and governmental agencies to create business opportunities for entrepreneurs and technology and telecommunications start-ups. Montero is known as an early advocate for Hispanic and Spanish-language media in the U.S. and Latin America. He is on the board of directors of the Multicultural Media, Telecom and Internet Council and also helped form and served on the boards of the American Hispanic Owned Radio Association, the Spanish Broadcasters Association, and the National Association of Minority Media Executives.

Bob Perry is an international radio programming consultant who specializes in increasing the ratings for radio stations that target the Hispanic audience, in both Spanish and English formats. He has programmed and consulted 60-plus top-rated radio stations in 20-plus markets throughout the United States and Mexico. In addition to clients in the U.S., Perry is the programming consultant for Mexico’s largest broadcasting company, Mexico City-based Grupo Acir, which consistently has the top-rated stations in markets throughout Mexico. Perry has an extensive background in market research, including market perceptual studies, online music testing, weekly callout research, and audience focus groups. His biggest enjoyment is finding and teaching the future programming and air talent superstars of the radio industry. Perry is based in Houston, Texas.

Gio Punzo is the CEO and co-founder of Streann Media. With 20 years of experience in the telecom and broadcast industries, he’s expertly launched cutting-edge technology products and global brands and created winning team cultures. His past experience includes building the internet at Zoom Telephonics, connecting global enterprises at Brooktrout Technology, expanding voice recognition networks while at Dialogic, and introducing streaming to major broadcasters and content creators with LiveU. Punzo graduated from Boston University with a degree in political science and international relations and has an MBA and post-master’s degree in business administration from Kellogg School of Management.

Patrick Quinn is founder and CEO of PQ Media LLC. He founded PQ in 2002 and launched the private company into its first full year of operation on Jan. 1, 2003, following a distinguished career as an award-winning journalist, editor, market research analyst, and management consultant. PQ Media’s brand today is synonymous with global leadership in the delivery of actionable market intelligence and strategic guidance to executive management teams of the world’s leading media and technology organizations. Quinn is a sought-after industry expert, keynote speaker, and thought-leader panelist across multiple digital and traditional media platforms and channels, and he’s often quoted by global news outlets and media industry publications for his unique holistic perspective, keen market insights, and deep knowledge of major industry trends and key performance indicators.

Roger Rafson is VP political/issue advocacy & strategic alliances for Gen Media Partners. He began his career in radio when he was 11 years old, as a studio engineer for high school football games. He first got involved in advertising sales in 1975, selling for Classical WEFM-FM/Chicago. After graduating from the University of Illinois, he sold television advertising in his native Chicago for TeleRep, a national rep firm. In 1982, Rafson founded Commercial Media Sales, a national radio station rep firm for stations in small and medium markets. In 2013, Gen Media Partners bought Commercial Media Sales and brought Rafson on as the political specialist for their rep firms: McGavren Guild, Local Focus Radio, Regional Reps, and Tacher Radio Reps. Gen Media Partners reaches over three-quarters of U.S. Hispanics with their client radio partners.

C. Patrick Roberts has served as the president and CEO of the Florida Association of Broadcasters since 1988. He oversees FAB’s various capacities across the state and works to promote cooperation and understanding among broadcasters, government, businesses, and other organizations associated with the broadcast industry. Roberts, who began his career in the broadcasting industry in 1987 as a consultant for FAB, has been praised for his outstanding commitment to the industry and for making FAB one of the strongest organizations in the country as a national model for Emergency Alert Systems, emergency communications, and the Amber Alert System. Roberts serves as the chairman of the Florida Emergency Communications Committee and has assisted in the development of numerous public service campaigns dealing with subjects such as pre-natal care, early childhood programs, environmental issues, hurricane preparedness, responsible drinking, and highway safety.

Albert Rodriguez was appointed COO of Spanish Broadcasting System in 2012. Rodriguez is responsible for the day-to-day operations of the company and oversees the revenue and profit performance of the company’s consolidated operations, including radio, television, interactive, and entertainment divisions. Previously, he was the chief revenue officer of the television segment and general manager of the Miami television market from October 2010 to January 2011, general manager of the Miami television market from January 21, 2010 through October 11, 2010, and general sales manager for the Miami radio market from November 1999 through January 2010. Before joining the company’s television segment, Rodriguez was the GSM for the company’s radio properties in Miami: WCMQ-FM 92.3 (Clásica 92), WRMA-FM 106.7 (Romance), and WXDJ-FM 95.7 (El Zol 95).

Jesus Salas is the executive vice president of programming and multi-platform coordinator for Spanish Broadcasting System. In this capacity, Salas oversees the radio programming of the number one most-listened-to Latin station in the nation, WSKQ-FM (Mega 97.9)/New York and, most recently, he launched the first “Cubaton” music-formatted station in the world, WRMA-FM (Ritmo 95.7)/Miami. Salas is also responsible for all the SBS stations in the top Hispanic markets throughout the United States, including Miami, Chicago, Los Angeles, San Francisco, and Puerto Rico. In addition to his considerable success in the professional radio community, Salas makes a consistent and concerted effort to strengthen the local community, and he is an active member of the Educational Excellence School Advisory Committee.

Alexander Sanjenis is a media advisor to FCC Chairman Ajit Pai. Sanjenis previously served as a legal advisor in the front office of the FCC’s Media Bureau, and as a staff attorney in the Media Bureau’s Audio Division, where he focused on a wide range of broadcast policy issues including the licensing of translator, noncommercial educational, and low-power FM stations. Sanjenis graduated from the University of Miami School of Law. He earned his LLM from the American University Washington College of Law and received his undergraduate degree from Georgetown University.


Oscar Sermeno, director of market development for Triton Digital, is an expert in international market development, with more than 18 years of experience in and around Latin America. Before joining Triton Digital, Sermeno served as international sales manager at Future Electronics, building strategic partnerships between supply chain and distribution companies within the automotive, industrial, and contract manufacturing organizations. At Triton Digital, Sermeno leverages his expertise in programmatic and direct sales, digital audio measurement, and content distribution to increase audience and scale for Ibero-American publishers and advertisers, while strengthening the digital audio marketplace by educating the power of its reach, audience engagement capabilities, and revenue generating opportunities. Sermeno is fluent in English, Spanish, Portuguese, and French and holds a Bachelor’s Degree in Economics from the University of Winnipeg, Manitoba.

Sen. Gordon H. Smith joined the NAB as president and CEO in November 2009. Before joining NAB, Smith served as a two-term U.S. senator from Oregon and later as senior advisor in the Washington offices of Covington & Burling, LLP. During his tenure in the Senate, Smith’s committee assignments included the Senate Commerce, Science and Transportation Committee, the panel that oversees all broadcast-related legislation. Smith also served on the Senate Energy and Natural Resources Committee, the Senate Finance Committee, and the Senate Foreign Relations Committee. Smith’s role on the Commerce Committee and as chairman of a Senate High Tech Task Force helped foster his interest in new media and new technology issues. Smith practiced law in New Mexico and Arizona before returning to Oregon to direct the family-owned Smith Frozen Foods business in Weston, Ore. Before his election to the U.S. Senate in 1996, Smith was elected to the Oregon State Senate.

Matty Staudt, president/co-founder of Jam Street Media, has been consulting top companies to create branded content podcasts, coach hosts and producers, and formulate dynamic podcast strategies for the past eight years. He formed Jam Street last year following a stint at iHeart, where he served as the first VP of podcast programming. Having started his audio career in radio at the age of 16, Staudt moved over to podcasting as an early pioneer in 2007 and to Stitcher, where he served as its first director of content.


Matt Sunshine is a managing partner at the Center for Sales Strategy, a sales performance consulting company that helps sales organizations attract, retain, and develop the highest-performing salespeople.  Sunshine’s areas of expertise include growing sales organizations, finding and developing sales superstars, sales process, lead generation, inbound marketing, and digital marketing. In 2012, Sunshine developed and launched LeadG2, an inbound marketing company that helps businesses establish thought leadership and lower lead costs. LeadG2 has earned the premier Hubspot recognition as a platinum Certified Partner and is the largest inbound marketing company serving the media industry in the world today. Sunshine is the author of Getting Prospects to Raise Their Hand, and Forbes magazine lists him as one of “20 Speakers You Shouldn’t Miss the Opportunity to See.”

Elsten Torres, a.k.a. “Fulano,” is a 2x-Grammy-nominated and BMI award-winning singer-songwriter/musician/producer. Born in Havana, Cuba, raised in New York City, and living in Miami, Torres has a vast domestic and international fan base. An accomplished artist — having reached Billboard’s top 10 charts over six times, including a number one hit for five weeks — Torres has performed on stages all over the country as well as all over the world. He is currently promoting the album Exitos Acusticos, a collection of his biggest hits recorded by other internationally known Latin artists. He also donates his time to charity organizations such as Musicians on Call and H.O.P.E.