2026 Hispanic Radio Conference Speakers
Angelica Balderas is Senior Vice President for Entravision Communications, overseeing operations and sales for the Sacramento market, including top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM as well as 101.9FM Wolf and Hot 103.5FM. She was previously Director of Sales for Adelante Media Group; in that role she oversaw all local, national, network, and digital sales. Before that she was National Sales Manager and worked with advertisers and their agencies across Adelante’s nine markets. She has also been President/Principal of Aztec Media and launched KTTA FM (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); the stations were sold in 2004 to Bustos Media. Angie’s experience includes 20-plus years of local direct and agency transactional business and retail activation as well as event marketing. She is sought out for expertise in promotions and events and has partnered with such prominent fairs as the California State Fair, Dixon May Fair, Yolo County Fair, and Festival de La Familia. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.
Shirley Davenport is General Manager of Curtis Media’s WYMY-FM, serving Greensboro-Winston Salem-High Point, North Carolina. Born in the U.S., Davenport moved as a baby to Argentina, where her parents were Christian missionaries. Shirley attended Argentine churches and schools and grew up fully immersed in the Latino culture. She moved back to the U.S., where she earned a Bachelor’s degree in Mass Media Communications. Shirley joined WYMY-FM in 2014 as Local Sales Manager and won the prestigious Medallas de Cortez award for Local Sales Manager of the Year that same year. She was quickly promoted to General Manager, was a finalist for the Medallas General Manager of the Year in 2015, and won the award in 2023.
Claudia Yvette De León is Vice President and General Manager of the Cleveland market cluster for Urban One. Additionally, she is head of Spanish broadcasting for the company, overseeing Spanish broadcasts for Mega Radio, Fuego Radio, Latino Radio, and Telemundo Television in the Ohio markets of Cleveland, Columbus, and Cincinnati, as well as Washington, DC, and Indianapolis, Indiana. Prior to this role, Claudia served as owner/operator of La Mega Media, one of the largest Spanish-language media companies in the United States. Claudia has received numerous commendations for community advocacy and involvement and has served on various boards including those of the League of United Latin American Citizens and Columbus Bilingual Academies. She also served on the board of the Northeast Ohio Hispanic Chamber of Commerce and was President of the Columbus Hispanic Chamber of Commerce from 2016 to 2024. In 2023 she was named the Medallas de Cortez General Manager of the Year, receiving the most coveted and prestigious award within the Hispanic radio industry.
Brian Fisher is a dynamic media sales leader with over three decades of experience driving revenue across digital, linear, and advanced TV platforms. As CRO at MediaCo, he leads revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital. Fisher’s career includes key roles at Disney, ABC, Bloomberg, Tribune, and McCann-Erickson, where he launched and scaled innovative ad solutions. A graduate of the University of Arizona, he’s known for his expertise in cross-platform strategy, multicultural marketing, and team leadership — consistently delivering impactful, future-focused solutions in an evolving media landscape.
Issa Lopez is one of the most in-demand bilingual voices in the freelance industry and is recognized among today’s top bilingual voiceover artists. Known for her sassy, hip, and edgy style, Issa can be heard across markets throughout the United States, the Caribbean, and South America. Her fluency in both English and Spanish makes her a powerful choice for connecting with Hispanic audiences, millennials, Gen Z, and mainstream American markets alike. Issa has lent her voice to major brands and platforms including NFL Network, Paramount+, and more than 30 radio stations worldwide, delivering dynamic, memorable audio that elevates every project she touches. Beyond voiceover, Issa brings extensive insider knowledge of the radio industry, having worked as a syndicated radio host for 14 years. This experience gives her a unique edge in creating exceptional radio imaging and voiceover work, with an authentic understanding of how to captivate audiences and make brands stand out on air.
Laura A. Madrid is a respected leader in Spanish-language media whose work has centered on uplifting and informing the Spanish-speaking community for more than 25 years. Her career in radio and television spans sales, management, and ownership, always guided by a commitment to community connection and service. In 2005, Laura helped launch KNUV, La Buena Onda Radio, playing an essential role in building and managing the station as a trusted local platform. When the station closed in late 2008, Laura led the effort to rebuild and reopen it in mid-2009, ensuring that the community once again had a voice and a place to turn for information and support. In 2020, Laura acquired La Onda, KNUV 1190 AM, and in 2025 expanded its reach with the purchase of KRPH 99.5 FM. Under her leadership, La Onda has grown into a vital community resource for Arizona’s Spanish-speaking residents, offering programming focused on civic engagement, education, public affairs, and access to essential community services.
Mike McVay is President of McVay Media. He’s been a station owner, general manager, and program director, and served as EVP/Content and Programming for Cumulus Media and Westwood One. He is a partner in Benztown + McVay Podcast Network and has been involved in the launch of several successful syndicated programs, including Delilah and The John Tesh Show. McVay was recently inducted into the National Radio Hall of Fame and awarded NAB’s National Radio Award. In 2024 he was recognized with the Broadcasters Foundation of America Leadership Award and the Giants of Broadcasting & Electronic Arts Award from the Library of American Broadcasting Foundation. Mike serves on the boards of the Alliance for Women in Media Foundation, Country Radio Broadcasters, and the Radio Committee for St. Jude Children’s Hospital and Research Center and is a voting member of the Country Music Association as well as the Academy of Country Music.
Francisco “Frank” Montero is a Partner with the law firm of Fletcher, Heald & Hildreth, specializing in telecommunications, broadcasting, media and technology. Montero is well known as an early advocate for Hispanic and Spanish-language media in the U.S. and Latin America. He is on the Board of Directors of the Multicultural Media, Telecom and Internet Council (MMTC) and serves as the Washington, DC legal representative for the Puerto Rico Broadcasters Association. Frank has been recognized by numerous publications and organizations as a top media attorney and is a recipient of the Hispanic Radio Conference’s Medallas de Cortez Distinguished Leadership Award for significant contributions to Spanish-language and Hispanic-targeted broadcasting. He serves on the Advisory Boards for Bloomberg BNA Now: Tech and Telecom and the Radio Ink Hispanic Radio Conference.
Tregg White is President and CEO of the Arizona Media Association + Arizona Local News Foundation. The Arizona Media Association represents nearly 400 media brands (television, radio, print, and digital) in Arizona, and the Arizona Local News Foundation is a 501(c)3 with a mission of strengthening journalism through funding programs that ensure information is more accessible and impactful in every Arizona community. White brings nearly three decades of executive leadership and journalistic experience in local media; most recently, he served as VP/GM at KGUN-TV and KWBA-TV in Tucson, where he strengthened community connection through expanded local news coverage. Under his leadership, the stations invested in enhanced reporting resources, especially for rural communities in Southern Arizona. Before his tenure in Tucson, White served as VP/GM of KGWN-TV in Cheyenne, Wyoming, and earlier in his career, he spent 12 years as a journalist — working as a reporter, anchor, executive producer, and news director — giving him a deep, holistic understanding of the local media ecosystem.
