2024 Speakers

 

With a career spanning over two decades in marketing, Grace Agostino is a seasoned professional who takes pride in building and nurturing deep relationships within the industry. Specializing in multicultural marketing, her expertise has propelled her to the forefront of the ever-evolving media landscape, staying ahead of the curve and positioning her clients and colleagues for continued success in an ever-changing market. Starting as a sales assistant in 1996, Grace has risen through the ranks to her position today as Vice President of Network Sales at Nueva Network. In that capacity, she works with national brands and agencies, delivering multicultural solutions through Nueva’s audio network of Spanish language stations that reaches a monthly audience of 20 million. Grace was recognized by Radio Ink as a “Woman to Watch” last December.


Raul AlarcónRaul Alarcón, Jr. joined Spanish Broadcasting System — founded by his father, Pablo Raúl Alarcón, Sr. — in 1983 as an account executive. He has been President and a director since October 1985 and Chief Executive Officer since June 1994. On November 2, 1999, Alarcón became chairman of the board of directors and continues as CEO and President. Alarcón is responsible for long-range strategic planning and operational matters and is instrumental in the acquisition and related financing of stations.

 


Kurt BagelmannKurt Bagelmann is General Manager for Lotus Communications’ Sacramento market.  A 30-year radio sales veteran, Bagelmann has spent the last 13 years managing in Spanish radio, with an emphasis on leading his teams to promote sales to local businesses that ignore Spanish consumers with their marketing dollars. Bagelmann also supports his stations’ providing nonprofit and other local organizations a community forum to share information about programs and resources available to northern California Hispanics.  His favorite marketing quote is from Mark Twain: “Many a small thing has been made large by the right kind of advertising.”


Angelica "Angie" BalderasAngelica “Angie” Balderas is a Hispanic Media executive with more than 25 years of experience in broadcasting. As Senior Vice President for Entravision, she currently oversees all operations and sales fpr seven radio stations in Sacramento and Modesto, CA. Prior to that, she was the Director of Sales for Adelante Media Group, where she led all local, national, network, and digital sales.  She was previously the National Sales Manager and worked with national advertisers (clients) and their agencies to execute advertising and promotional programs over Adelante Media Group’s  nine markets. Before that, she was the President/Principal of Aztec Media. Balderas has consistently been named one of Radio Ink’s Most Influential Women (MIW).  She has served on NAB Radio Show steering committee, Radio Ink’s Hispanic Conference, and Nielson Audio’s Multi Cultural ANA Conference boards.  She is a past president of the National Latina Businesswoman’s Association and a Hispanic Radio Conference Medalla de Cortez winner, among numerous other awards.


Pierre BouvardPierre Bouvard is Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a media and creative advisory service. The Audio Active Group is a full-service advisory offering national brands media planning recommendations, creative best practices, and measurement services.

 

 


Erin CallaghanErin Callaghan is Futuri’s President, Enterprise Partnerships. She works with broadcasters and digital publishers worldwide, helping them keep pace with fast-changing technology. She has built her career helping her partners win in challenging environments. And she delights in using Futuri’s technology to help partners increase revenue, grow their audiences and create better content faster and more efficiently. Prior to joining Futuri, Callaghan spent more than 25 years in broadcast sales and sales management at companies including Cox Media, Journal Broadcast Group, and Capstar.


Mario CarrascoMario Carrasco is Co-Founder and Principal of ThinkNow, a full-service, cross-cultural research technology company based in Burbank, CA. ThinkNow provides insights to help organizations thrive in the culturally evolving and dynamically shifting demographics of the U.S. consumer market.

 

 


Cameron CoatsCameron Coats is the Online Editor for Radio Ink. Before joining the publication, he held numerous roles in copywriting and commercial development including Regional Creative Director at Commonwealth Broadcasting and Production Director at Townsquare Media Albany. He was a Radio Mercury Award finalist in 2021 and has served as a first-round judge for the competition in 2022 and 2023.

 

 


Shirley DavenportA North Carolina native, Shirley Davenport grew up in Buenos Aires, Argentina, where her parents were Christian missionaries. Her early years in South America, combined with her fluency in Spanish, give her a unique perspective on marketing to the growing Hispanic community in North Carolina. With her unique blend of retail management and radio and television media sales and management, including a Hispanic market focus and a broad and deep knowledge of the Triangle area, Davenport is the perfect leader for the La Ley sales team. She was a top AE with Univision television in Raleigh-Durham before joining CMG in 2014 and has built a customer-focused sales team for the popular Spanish regional station. Her passionate understanding of the Latino customer, her trademark customer service for clients, and the professional development of her team members are the keys to success for this unique radio property.


Ben DownsBen Downs is General Manager of a group of 11 radio stations in Bryan-College Station, Texas. Downs began his broadcasting career in 1968 as a weekend announcer at KXAR in Hope, Arkansas. He moved to College Station to attend Texas A&M University and over subsequent years has operated two statewide groups of broadcast stations in Texas. He continues to operate locally owned stations in College Station with a focus on community service. His stations have been nominated for 20 Crystal Awards, winning four, and 15 Marconi Awards, winning six. The stations have also won many Texas Association Awards for Community Service and the Service to America Award. Downs is a former Chairman of the Texas Association of Broadcasters, a current board member of the NAB, a member of the Texas Broadcasting Hall of Fame, and the recipient of the Marconi Legendary Manager award.


Pedro "El Aire" EscaleraPedro “Al Aire” Escalera has entertained listeners for over 20 years, having been on the air in Phoenix, AZ, and Austin, TX, and has nterviewed some of the world’s biggest stars, such as karol G, Jesse y Joy, Ricky Martin, George Lopez, Frankie J, MC Magic, and many more! With his catchphrase “”familia,” Escalera, who also serves as Program Director at KZEP-FM in San Antonio, looks forward to being part of his listeners’ “familia” every afternoon by entertaining with his relatable stories and jokes, and by getting listeners caught up with the latest in local and worldwide music, news, and entertainment.


Ann-Marie Figueira is Senior Vice President Hispanic Platform and Multicultural Initiatives at Gen Media Partners National Sales. She has been a champion of Hispanic Radio her entire career of more than 25 years.  A sought-after resource to upper-level ad agency account supervisors, Ann Marie helps them effectively position an advertiser’s message in the Hispanic radio marketplace. Among Spanish-Language radio stations, she is well-respected, providing key insights on how to best market themselves for national revenue success. She is known across the Hispanic radio community for helping countless Spanish-Language stations navigate their path to minority certification.


Marina FilippelliAs CEO of Orci, Marina Filippelli drives both business strategy and day-to-day operations for multicultural initiatives, working closely with her team to deliver engaging, effective campaigns that help global brands like Honda, Acura, Dole, VCA, Anheuser Busch, Chevron, and ExtraMile build meaningful relationships with diverse targets in the U.S. and Latin America. With roots in Mexico and Argentina, Marina launched her career at Orci, ultimately returning after leading the multicultural division of Heat and client teams at Zubi Advertising and Conexión. She serves on the National Advertising Review Board and is dedicated to supporting efforts related to diversity, inclusion, education, and the arts, volunteering as a mentor and activist with P.S. Arts and various Los Angeles nonprofits.


Eric GarciaEric Garcia is a seasoned media professional with more than 20 years of experience in integrated sales and content strategy across all distribution channels of audio and video streaming, linear operations in TV and radio, and branded social and experiential creations, in addition to a dynamic portfolio of digital project offerings. He is currently Regional President/General Manager of Univision’s Florida stations in Miami, Orlando, and Tampa. Garcia joined Univision in 2018 in New York before assuming roles of increasing responsibility in sales leadership and station management in Washington, DC; Philadelphia; and Miami. Prior to Univision, he spent 14 years at Spanish Broadcasting System, where he held various senior sales and GM positions.


Said Garcia SolisSaid Garcia Solis is the Content Director for KBUE (Que Buena) Los Angeles Radio, and an on-air member and executive producer for Estrella MediaCo’s nationally syndicated Don Cheto Al Aire morning radio show. Que Buena Los Angeles was the 2023 Medallas de Cortez Station of the Year winner and has also had the number one morning show in Los Angeles regardless of language. Garcia is the host of the EstrellaTV Sunday night entertainment talk series El Interrogatorio, where he leads conversations with some of the top celebrities and personalities in Latin culture including Pancho Barraza, Juan Rivera, Jessica Esotérica, Michelle Rodriguez, Eugenio Derbez, and others. He has also served as a producer for EstrellaTV’s Premios de la Radio Regional Mexican music awards show. Before joining Estrella MediaCo, he held positions at TV Azteca and Televisa. Garcia is also an actor, and he has appeared in the 2021 film Finlandia and the forthcoming 2024 release Sobre las Olas.

 


Anna GomezFCC Commissioner Anna M. Gomez is the first Latina-American to be confirmed to the FCC in over two decades; she brings over 30 years of public and private sector experience in domestic and international communications law and policy to her position. Gomez most recently served as a Senior Advisor for International Information and Communications Policy in the Bureau of Cyberspace and Digital Policy at the Department of State, where she led U.S. preparations for the International Telecommunication Union World Radiocommunication Conference 2023.She served as the National Telecommunications and Information Administration Deputy Administrator from 2009 to 2013, where she led efforts that resulted in a new $7 billion public safety broadband network program. She also served for 12 years in various positions at the FCC, including as Deputy Chief of the International Bureau and as Senior Legal Advisor to then-Chairman William E. Kennard. Prior to joining the State Department in 2023, Commissioner Gomez worked in private practice focusing on telecommunications law.


Natalie HendersonNatalie Henderson, an audio enthusiast, serves as Senior Audio Investor at Horizon Media. Her career began on the promotions team at radio, gathering audio sound bites from listeners and setting up meet-and-greets with upcoming artists for her local stations, WBAB-FM and WBLI-FM. From there, she joined Horizon’s promotions department, where she crafted hundreds of successful local and national experiential opportunities for clients. In her current position, Henderson leads broadcast and digital audio strategy and investment for retail, insurance, and tune-in brands. Her expertise on the audio landscape has led to innovative thinking and successful delivery that exceeds her clients’ goals and proves audio’s effectiveness.


Tony HereauAs Vice President of Cross Platform Insights, Tony Hereau is leveraging the full suite of Nielsen’s services to demonstrate the impact audio has on media investment, marketing execution, and sales outcomes. With over 25 years of experience in the buying and selling of media, Hereau has become the “Audio Ambassador” to advertisers and agencies in an ever-changing media landscape.

 


Stephanie "Chiquibaby" HimonidisA winner of six Emmy Awards for outstanding work in television, Stephanie Himonidis — also known as “Chiquibaby” — has been one of the most recognized communicators and influencers in the Hispanic market in the U.S. She is the host and Executive Producer for her syndicated radio network show, El Show de Chiquibaby, currently broadcast coast-to-coast in more than 80 cities nationwide. Mexican by birth but with Greek roots, Himonidis is a bilingual personality and social media influencer with close to 2 million followers and has been a brand ambassador for many companies. For close than 10 years, Himonidis was part of Univision Radio in San Diego and Los Angeles, and she started a career in TV in 2009 when she participated as a celebrity judge for the reality competition program Viva el Sueño. In 2019, she and her family moved to Miami, where she has since hosted the Billboard red carpet show, Detrás de la Fama, and several other specials.


Cecilia Jato BitzCecilia Jato Bitz is the VP/Sales Director of National Audio Services at Nielsen. She provides audio measurement solutions and audience insights to her audio clients across radio networks, audio production companies, and podcast publishers. Prior to Nielsen, she served as the Director of Strategic Planning and Account Management at TelavisaUnivision in its network radio division. Jato Bitz has also managed audio investment strategies for leading advertisers as a Supervisor of National Audio Investments at OMD. Her career in the audio industry began at Interep in 2003. Her contributions to her teams and to the audio industry have earned her recognition throughout her career, including features in Radio Ink’s “African American Leaders in Radio” issues in 2016, 2019, and 2023.


Dara KalvortDara Kalvort is a seasoned multi-media professional with over 20 years of experience in the field including broadcast TV, cable, radio, and streaming. Having worked within various roles within these industries over the years, Kalvort has gained a wealth of knowledge and expertise in developing winning marketing strategies. In the past decade, she has shifted her focus toward digital marketing, realizing the potential for growth and engagement in the online space. As a leading authority on digital marketing, Kalvort has trained sellers, leaders, and advertisers on products and integrated solutions, sharing her knowledge and skills across a range of industries. Renowned for her exceptional insights and creative ideas, she has made a name for herself in the industry as an innovative thinker, consistently delivering results for her clients. With a passion for staying ahead of the latest trends and technologies, Kalvort is committed to helping businesses stay ahead of the curve and achieve success in the rapidly evolving world of digital marketing.


Clark LoganClark Logan has a 25-year career in radio and publishing that includes 15 years at the helm of the HRN Media Network, a leader in syndicated Hispanic radio programming. Under Logan’s leadership, HRN has partnered with some of the biggest names in Hispanic broadcasting including Don Cheto of Estrella Media, nationally syndicated Erazno y Chokolata, World Cup broadcaster Fernando Fiore, Univision network morning host Anna Maria Canseco, and more. Prior to HRN, Logan worked in national radio sales at Interep and was Northeast Sales Manager at Televisa Publishing. He began his career in broadcasting as an on-air traffic reporter for Westwood One’s Metro Traffic and CBS-TV in New York.


Gerardo LopezGerardo Lopez is Partner and President of Programming for Costa Media. With more than 30 years of experience, Lopez has managed a variety of radio stations with different formats in Mexico and the U.S., including Regional Mexican stations and many others. He got his start in Tijuana, Mexico, where he launched the largest Regional Mexican network in Mexico, “La Mejor,” at MVS Radio. Later, he joined Univision Radio, where he served as Regional Program Director for 10 years, overseeing all Univision’s Regional Mexican stations. In 2016 Lopez started his own radio station, “La Pantera,” in San Antonio and developed that into the La Pantera Radio Network, which now airs in more than eight markets. Additionally, he is the show manager for “Chiquibaby,” with more than 100 station affiliates in the U.S. and now in Spain.


Paula MaesA graduate of the University of New Mexico in Albuquerque, Paula Maes spent almost 30 years in broadcasting before becoming president of the New Mexico Broadcasters Association, a position she has held for over 20 years. Maes was one of the first Hispanic women to work at KOB FM Radio, a job she took while still in college. That job led to work as a researcher and later producer in the KOAT TV 7 newsroom, and eventually, a move across town to become Creative Services Director at KOB TV 4. She received an Emmy in 1984 for a public service program on child sexual abuse. Later she was named a New Mexico Woman of Distinction by the local YWCA, and she was inducted into the New Mexico Broadcasters Hall of Fame in 2023. Maes is also a founding member of the National Association of Hispanic Journalists.


Mark MandellMark Mandell is the Director of Audio for IPG Media Brands — spanning national clients across Initiative and UM and local clients across all IPG agencies. Mandell has been working in the business for 16-plus years. He works on holding company-level partnerships and strategies for the audio space. He is currently the liaison between the Hispanic Radio Coalition and IPG. Mandell is able to steward clients based on needs with innovation in the audio space and different ways of viewing how audio can work. He is also an avid sports and music fan — always happy to talk audio at a game or in between acts at a concert.


Gerardo G. Martinez, MBA, has dedicated the past 25 years to refining his expertise in marketing, communication, and leadership to propel businesses of all sizes toward revenue and marketing success. Currently he is Chief Revenue Officer at Lazer Media, a role he has held since 2019. In this capacity, he oversees the organization’s 48 radio stations across 20 markets in California and Nevada, which encompass not only radio but also digital, social, and experiential platforms.  Throughout his career, Martinez has been associated with groups including Univision, Clear Channel, CBS Radio, Hearst, EstrellaTV, and Adelante Media Group. In addition to his professional responsibilities, he is involved in the RAB Multicultural Committee, where he conducts research and educates on the importance of multicultural audiences and the positive impact of a diverse focus on advertisers’ campaigns. For the past 13 years, Martinez has been teaching business and marketing college courses as adjunct faculty.


Matt MartinezMatt Martinez, President at SDC Broadcasting Co., Inc., has been a New Mexico broadcaster for over 24 years, with four radio stations in Las Vegas, NM, and one in Albuquerque. He also currently serves as co-chair of the Governmental Committee with the New Mexico Broadcasters Association, of which he was formerly president.  Martinez earlier served on the City Council and as Mayor of Las Vegas, NM, and has been appointed to state boards and commissions by various governors over the past 30 years. He is currently chair of the community’s Economic Development Corporation.

 


Maire MasonMaire Mason is VP/GM of Spanish Broadcasting System New York. She joined SBS in February 2018 from Cumulus Media, where she launched NASH-FM, the first country music station in the New York market. In September of 2022 she was elevated to VP General Manager of both the New York and Chicago markets, and in April of 2023 she was promoted to Executive Vice President, GM of WSKQFM & WPAT FM, New York and WLEY-FM, Chicago. Mason’s background includes a 20-year tenure at CBS Radio as VP/GM of some of New York’s most iconic stations: WCBS-FM, WXRK-FM, and WNEW-FM. From 2010-2012, she was the Director of Sales for Univision New York: WADO-AM, WXNY-FM and WQBU-FM, and in 2012 she launched the first ever FM news station, WEMP-FM. Mason’s other accomplishments include numerous years on Radio Ink’s Most Influential Women in Radio annual list and the Medallas De Cortez General Market Manager of the Year award in 2022.


Katie MillerKatie Miller is the Vice President of Client Relations at Harker Bos Group, a leading media research firm established in 1989. With over a decade of experience as a developer in the marketing agency space, Miller has a strong foundation in building websites and apps. Transitioning to the media side of marketing, she now specializes in conducting market research for media companies, encompassing radio, television, podcasts, and more. At Harker Bos Group, Miller plays a pivotal role in providing clients with actionable, strategic research that drives success. In addition to her primary responsibilities, she is involved with Crowd React Media, HBG’s division dedicated to advertising, sports, and political research.

Frank Montero


Francisco “Frank” Montero is a Partner with the law firm of Fletcher, Heald & Hildreth, specializing in telecommunications, broadcasting, media, and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age and served as Director of the FCC’s Office of Communications Business Opportunities during the Clinton Administration. While at the FCC, Montero worked extensively with industry, trade associations, financial institutions, and governmental agencies to create business opportunities for entrepreneurs and technology and telecommunications startups and was recognized for his “dedication to bridging the digital divide.” Montero is well known as an early advocate for Hispanic and Spanish-language media in the U.S. and Latin America. He is on the board of the Multicultural Media, Telecom, and Internet Council (MMTC) and serves as the Washington, D.C. legal representative for the Puerto Rico Broadcasters Association.


Otto PadronOtto Padron is the President and CEO of Meruelo Media. Before leading Meruelo, he was Senior Vice President of Programming for Univision Television Network, the leading Spanish-language network in the U.S. Padron is the only executive to have successfully headed programming for both major U.S. Spanish language networks, Univision and Telemundo. As a shaping member of these powerhouse brands, he blended solutions-based ideas with a value-oriented management style driven by bottom-line results. During his 20-plus-year tenure programming these competitive networks, Padron developed a keen understanding of relevant entertainment formats. He has established a reputation for delivering winning results through production excellence and execution.


Masa PatttersonMasa Patterson began his career in 2006 at KNX in Los Angeles, writing and editing sports updates as an intern before shifting to Premiere Networks, learning the network and audio branding space. He connected with Dave “Chachi” Denes in 2009, and they began working to grow Benztown’s footprint. In 2012, he was honored in Edison Research’s “30 under 30,” highlighting the most promising young members of the broadcast industry — a list he wishes he was still eligible for. His efforts have contributed to numerous accolades for Benztown, such as being named to the prestigious “Inc. 5000” by Inc. Magazine for five consecutive years as one of America’s fastest-growing privately held companies and one of the fastest-growing companies in the U.S. Media sector. Patterson currently oversees general operations and growth efforts for all of Benztown’s offerings.


Alfredo PlascenciaAlfredo Plascencia has been at the helm of Lazer Media as President/CEO since 1991. Under his leadership, Lazer Media has grown from a single station to a network of 48 stations in 20 markets across California and in Reno, NV. He has successfully navigated Lazer Media through various industry challenges in a rapidly evolving media landscape. Beyond professional achievements, Plascencia is passionate about the community and supporting causes that are close to his heart. He has participated in philanthropic endeavors and has served on several charitable organizations aimed at promoting education and providing scholarships. Renowned for its involvement with various nonprofit and for-profit organizations dedicated to serving the community, Lazer Media stands out as a pillar of community support. Notably, Lazer Media’s commitment extends to initiatives such as the Children’s Miracle Network, where it has raised over $10 million for local community hospitals.


Angélica RaheAngélica  Rahe (pronounced “ray”) returns to the limelight after a pandemic that put a pause on her emerging career as an artist who garnered comparisons to Solange and Sade. After touring the world with Kali Úchis and opening for Lana Del Rey in 2018, Angélica Rahe set out to establish herself as a solo artist. In 2020, after a move from L.A. to Austin, the Spanish-American singer-songwriter delivered Reina, an album that was called “intoxicatingly smooth” and a debut that “challenges what you think you know about Spanish music.” But the release was followed by the pandemic, forcing cancellation of her 20-city tour, during which time Rahe worked on expanding her musicianship and artistry. Her follow-up album, autorretrato (self-portrait), showcases an artist primed for a breakout.


Jack RandallJack Randall is EVP of Political and Strategic Sales at Entravision Communications, which owns and operates 49 TV and 43 radio stations across the country, with a footprint in the Southwest and the Northeast.  Over his career Randall has been an advocate for the power of the Hispanic consumer, helping major brands find incremental growth by integrating Spanish-language media into their marketing plans; he now applies that business case mindset to helping political campaigns unlock the power of the Latino voter. Before joining Entravision, Randall held business development roles with T-Mobile Advertising Solutions and Octopus Interactive Rideshare Network.  He spent 20 years at Univision Communications and was in sales leadership at Prime Ticket/Fox Sports West in Los Angeles and part of the launch of La Cadena Deportiva, which eventually became Fox Deportes.


Liliana RañonAs Vice President of External Affairs at the National Association of Broadcasters, Liliana Rañón leads engagement of third-party groups on legislative and regulatory issues affecting local broadcasters. By strengthening existing partnerships and cultivating new relationships, Rañon continues to build industry support for NAB’s legislative and regulatory agenda. At the helm of NAB’s recently launched Hispanic Media GOTV Coalition, she facilitates engagement between Hispanic media outlets and other key stakeholders to effectively mobilize Hispanic voters. Rañon comes to NAB with experience in community engagement and government affairs, most recently as community manager at the Obama Foundation. Previously, she served as director of Community Empowerment at Univision Communications, where she helped manage the company’s social responsibility efforts.


Josué RomualdoJosué Romualdo is the Program Manager for Information Integrity at NALEO Educational Fund. In this role, he leads the Defiende La Verdad (Defend the Truth) campaign, which launched in September of 2022 to counter misinformation, disinformation, and malinformation (MDM) efforts targeting Latinos. The campaign achieves its goals through community education efforts, social media monitoring to address Spanish-language MDM, and collaboration with media partners to counter the spread of MDM on a broader scale. Consistent with NALEO Educational Fund’s nonpartisan approach, the campaign focuses on identifying, tracking, and inoculating against MDM narratives that seek to erode the community’s trust in elections administration processes, rather than on the propaganda messaging that political campaigns and candidates publicize about one another.


Jesus SalasJesus Salas is Chief Content Officer and Executive Vice President of Spanish Broadcasting System. In this capacity, Salas oversees the radio programming of the hugely successful Latin station WSKQ-FM (Mega 97.9) New York, and he was behind the launch of the first “Cubaton”- =formatted station in the world, WRMA-FM (Ritmo 95.7)/Miami. Salas is also responsible for all of the SBS stations in major Hispanic markets throughout the United States, including Miami, Chicago, Los Angeles, San Francisco, and Puerto Rico. In addition to his considerable success in the radio community, Salas makes a consistent effort to strengthen the local community. He is an active member of the Educational Excellence School Advisory Committee.


Natalia Sanchez AlvarezNatalia Sánchez Alvarez is CEO of Norsan Media, responsible for overseeing daily operations and strategic execution across 40_ radio and TV stations in the Southeastern United States and Texas markets. She has has over a decade of experience at Norsan Media; her in-depth experience in national sales, community festivals, media operations and station acquisitions has provided invaluable experience to lead the organization into its next phase. As a first generation Mexican-American, Sánchez Alvarez understands the power and value of Hispanic radio and provides a unique insight into the challenges and opportunities facing the Hispanic community.


Edgar "Shoboy" SoteloEdgar “Shoboy” Sotelo is a bicultural-bilingual award-winning radio host, content creator, motivational speaker, and entrepreneur. His independently owned syndicated radio show, The Shoboy Show, is the only bilingual Latino lifestyle radio program in America heard coast to coast in over 22 cities and in Mexico. He and his wife, Janet, also have an inspirational relationship podcast, Hanging With Los Sotelos. Sotelo began his career in 2007 in the Latin Urban/Top 40 format on La Kalle/San Francisco and later moved to Dallas’s Latin Urban/Top 40 Mega 107.5. He also hosted mornings in the Regional Mexican format on La Grande 107.5 in Dallas before crossing over to English Top 40 in 2015 on New York’s 92.3 Amp Radio. Sotelo is a recipient of the NAB’s Marconi Radio Award for Personality of the Year and the U.S. Senate’s Most Influential Leader Award, and, due to his impactful work with youth, he was invited to the White House to meet President Barack Obama. He hosted the Marconi Awards in 2012 and 2014, moderated the first Latino Youth Summit hosted by the U.S. Senate, and spoke at the United States Hispanic Leadership Institute’s Annual Conference.