2026 Hispanic Radio Conference Speakers
Angelica Balderas is Senior Vice President for Entravision Communications, overseeing operations and sales for the Sacramento market, including top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM as well as 101.9FM Wolf and Hot 103.5FM. She was previously Director of Sales for Adelante Media Group; in that role she oversaw all local, national, network, and digital sales. Before that she was National Sales Manager and worked with advertisers and their agencies across Adelante’s nine markets. She has also been President/Principal of Aztec Media and launched KTTA FM (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); the stations were sold in 2004 to Bustos Media. Angie’s experience includes 20-plus years of local direct and agency transactional business and retail activation as well as event marketing. She is sought out for expertise in promotions and events and has partnered with such prominent fairs as the California State Fair, Dixon May Fair, Yolo County Fair, and Festival de La Familia. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.
Bill Barquin is the President of Chavez Media, where he oversees a portfolio of businesses spanning broadcast radio, a digital marketing agency, content creation, and event production. He leads with a vision for using media as a tool to inform, uplift, and inspire, with a strong focus on strategic storytelling and social impact. Under his leadership, Chavez Media develops original content and creative campaigns that help brands, organizations, and communities connect with audiences in meaningful ways while driving positive change.
Don Brown is a seasoned media executive, entrepreneur, and education leader with more than three decades of experience spanning broadcasting, marketing, and business development. He recently returned to broadcast media as the owner of 96.1 FM and 1280 AM Phoenix, which feature a regional/pop music format. Throughout his career, Don has held senior leadership roles with major broadcasting organizations, including Vice President of Network Sales at Hispanic Television Network and Vice President/General Manager at Pappas Telecasting. He also spent several years with Univision’s owned-and-operated television stations in Phoenix and Tucson. Don has worked with such prominent clients as the Arizona Cardinals and Mexican media company MVS Communications, and has been instrumental in launching innovative programming, including Spanish-language news and public affairs content.
John Bustos is President of Bustos Media of Wisconsin where he consolidated the market and owns and operates all 5 Spanish radio stations in the market. John has an extensive track record in radio, together with his brother, Amador, he co-founded Z Spanish Media operating 32 stations in top 25 markets and providing programming to over 40 affiliated stations, eventually merging with Entravision Communications at a $475 million valuation. John received his BA degree in finance from the University of San Francisco where he starred as athlete earning the top honor of scholar/athlete of the year of the entire West Coast Athletic Conference. John also holds an MBA from the UCLA Anderson School of Management.
Erin Callaghan is Futuri’s President, Enterprise Partnerships. She works with broadcasters and digital publishers worldwide, helping them keep pace with fast-changing technology. She has built her career helping her partners win in challenging environments. And she delights in using Futuri’s technology to help partners increase revenue, grow their audiences, and create better content faster and more efficiently. Prior to joining Futuri, Callaghan spent more than 25 years in broadcast sales and sales management at companies including Cox Media, Journal Broadcast Group, and Capstar.
Karina Cerda is the Executive Vice President of Sales, Brand and Partner Marketing at Entravision. Leveraging her three-decade track record in the media marketing industry, Karina is responsible for managing Entravision’s key sports partnerships: the NFL, where Entravision is the exclusive national Spanish-language radio partner for the 12th season, MLS and related soccer partnerships, including the Mexico National Team and CONCACAF, and Futbol de Primera, the official radio broadcast partner of the FIFA World Cup. S also oversees the Insights & Creative teams. Karina’s career began at Dailey & Associates in Los Angeles, followed by other agencies that specialize in reaching Hispanic consumers. She honed her broadcast sales experience at Univision Communications and served as General Sales Manager of Exitos at Radio Centro. She joined Entravision in 2014.
Felipe Chavez currently serves as Chief Operating Officer of Bustos Media Holdings, LLC. He oversees the operation of 25 radio stations located in Oregon, Washington, California and Arizona. Felipe received a B.A. degree in communications sciences from Universidad del Valle de Mexico (UVM) in Hermosillo, Sonora Mexico. He joined Bustos Media in 1996 and served as a VP of Technology for the company’s 30-plus radio stations, and later ventured into other departments like production, traffic, and operations. In 2009 Felipe decided to leave Bustos and venture into his own digital advertising business in his native state of Sonora. He rejoined Bustos Media in 2019 to become the company’s COO. Felipe is on the board of the RAB and represents Radio District 23 at the NAB board of directors.
Born and raised in Lubbock, Texas, Tino Cochino got into radio as an intern at the age of 13. At \ 16, he was given his first full-time shift and worked his way to the number one night show in his hometown. A few years later Tino decided to move out west to chase his major market dreams. He now owns/hosts the number one Latino-hosted/English-speaking syndicated radio show in America, airing nationally in over 80 cities across the country. Most recently, Tino made the leap into standup comedy. He’s quickly making a name for himself in the scene and already booking shows across the country.
Raul Isaac “Rico” Colindres is a Latino-American producer, broadcaster, comedian, actor, and storyteller whose career spans more than 25 years across multiple media. He is best known as the creator of the nationally syndicated Carmen’s Calls, now celebrating its 20th year on the air and heard by millions across the United States. Rico most recently served as Vice President of Content Development and Syndication at Skyview Networks, where he led the development and growth of syndicated programming while collaborating with some of the most influential voices in radio and digital media, focusing on creating compelling content that resonates with diverse audiences and at the same time, helping talent and brands expand their reach in an evolving media landscape. As the founder of Mama Rico Productions, his mission is to help develop and mentor the next generation of multicultural storytellers while producing media that authentically represents the voices and experiences of today’s listeners.
Dana Cortez is a nationally syndicated radio and podcast host. In an industry where diverse female voices struggle to be heard and women rarely occupy the lead role in a multi-cast show, her position as the lead stands out on the airwaves. A second-generation Mexican-American, Cortez grew up in poverty in West Texas and brings her experience and the perspective of many disenfranchised Americans to her show every day. She and her husband/executive producer DJ Automatic along with their best friend Anthony can be heard on radio stations across the U.S and on the Dana Cortez Show podcast on all platforms.
Shirley Davenport is General Manager of Curtis Media’s WYMY-FM, serving Greensboro-Winston Salem-High Point, North Carolina. Born in the U.S., Davenport moved as a baby to Argentina, where her parents were Christian missionaries. Shirley attended Argentine churches and schools and grew up fully immersed in the Latino culture. She moved back to the U.S., where she earned a Bachelor’s degree in Mass Media Communications. Shirley joined WYMY-FM in 2014 as Local Sales Manager and won the prestigious Medallas de Cortez award for Local Sales Manager of the Year that same year. She was quickly promoted to General Manager, was a finalist for the Medallas General Manager of the Year in 2015, and won the award in 2023.
Claudia Yvette De León is Vice President and General Manager of the Cleveland market cluster for Urban One. Additionally, she is head of Spanish broadcasting for the company, overseeing Spanish broadcasts for Mega Radio, Fuego Radio, Latino Radio, and Telemundo Television in the Ohio markets of Cleveland, Columbus, and Cincinnati, as well as Washington, DC, and Indianapolis, Indiana. Prior to this role, Claudia served as owner/operator of La Mega Media, one of the largest Spanish-language media companies in the United States. Claudia has received numerous commendations for community advocacy and involvement and has served on various boards including those of the League of United Latin American Citizens and Columbus Bilingual Academies. She also served on the board of the Northeast Ohio Hispanic Chamber of Commerce and was President of the Columbus Hispanic Chamber of Commerce from 2016 to 2024. In 2023 she was named the Medallas de Cortez General Manager of the Year, receiving the most coveted and prestigious award within the Hispanic radio industry.
Elvia Díaz is a former editorial page editor and longtime columnist at The Arizona Republic, and the first Latina to lead the paper’s opinion pages. Now, through NOTAS, she takes on Arizona’s political power struggles, border battles, and the national consequences that start in the Southwest. Find her sharp and independent analysis on Substack and bilingually wherever you get your podcasts. She reported for the Statesman Journal in Oregon and the Albuquerque Journal before joining the Arizona Republic. Elvia holds a master’s degree in journalism from UC Berkeley and spent nearly a decade mentoring future journalists as an adjunct professor at Arizona State University.
Carlos Duharte began his broadcasting journey at KEMO TV, the first Spanish-language television station in the Bay Area. Over the course of 12 years, he gained extensive experience by taking on a range of responsibilities, starting as a cameraman and progressing to the role of Program Director. After his tenure at KEMO TV, Duharte transitioned to radio, where he held executive leadership roles at such prominent stations as KBRG and KLOK. He achieved a significant milestone by becoming the first General Manager in Northern California to oversee two Spanish-language stations, managing both AM and FM outlets. In partnership with Amador Bustos, Duharte co-founded the Z Spanish Radio Network, and what began as a single station expanded into a nationwide network of more than 60 stations. Within the network, Duharte served as Vice President, overseeing operations in the San Francisco Bay Area. When the network was sold in 2001, he continued his entrepreneurial path by acquiring the station now known as La Kaliente, KZSF 1370, where he holds the positions of President and General Manager.
Mario Facundo is a passionate radio professional and Program Director in McAllen, Texas, for various successful radio stations at Radio United . With a deep love for music, entertainment, and connecting with the community, Mario has built a reputation for bringing energy, authenticity, and creativity to everything he does. Throughout his career, he has worked closely with artists, labels, and industry leaders to create engaging content across traditional radio and digital platforms. From exclusive interviews to innovative social media campaigns, Mario continues to push the culture forward while staying true to his roots.
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Brian Fisher is a dynamic media sales leader with over three decades of experience driving revenue across digital, linear, and advanced TV platforms. As CRO at MediaCo, he leads revenue-generating functions across the portfolio, including national and local sales for linear, audio, events, and digital. Fisher’s career includes key roles at Disney, ABC, Bloomberg, Tribune, and McCann-Erickson, where he launched and scaled innovative ad solutions. A graduate of the University of Arizona, he’s known for his expertise in cross-platform strategy, multicultural marketing, and team leadership — consistently delivering impactful, future-focused solutions in an evolving media landscape.
Harry Valenzuela Garewal, Jr. is a results-driven executive with over 30 years of leadership experience spanning public, private, and nonprofit sectors. As CEO of Trin & Associates Consultant Group and Co-Founder of the National Tri Caucus Board Development Association, Harry has built a distinguished career leading large organizations through strategic transformation, governance excellence, and community impact. His leadership is defined by a commitment to equity, innovation, and sustainable growth.
Elena Jovel began her journey in radio in 2006 as an intern at 93.3 La Raza (KRZZ), answering phones, working the reception desk, and helping the promotions team. Known for her passion, dedication, and commitment to advancing the future of Spanish-language broadcasting, her over-20-year career proves that sometimes all a person needs is an opportunity. And for Elena, that opportunity, combined with dedication and drive, is a testament that no matter where you start, with hard work and dedication, you can make it anywhere. Today, Elena Jovel is a respected leader in Spanish-language radio. She currently serves as Program Director for KLAX (97.9 La Raza) in Los Angeles and KRZZ (93.3 La Raza) in San Francisco. She has built a strong reputation by creating innovative programming and building powerful connections with audiences in the Regional Mexican format. In 2021, Jovel was named Radio Ink’s Program Director of the Year.
Issa Lopez is one of the most in-demand bilingual voices in the freelance industry and is recognized among today’s top bilingual voiceover artists. Known for her sassy, hip, and edgy style, Issa can be heard across markets throughout the United States, the Caribbean, and South America. Her fluency in both English and Spanish makes her a powerful choice for connecting with Hispanic audiences, millennials, Gen Z, and mainstream American markets alike. Issa has lent her voice to major brands and platforms including NFL Network, Paramount+, and more than 30 radio stations worldwide, delivering dynamic, memorable audio that elevates every project she touches. Beyond voiceover, Issa brings extensive insider knowledge of the radio industry, having worked as a syndicated radio host for 14 years. This experience gives her a unique edge in creating exceptional radio imaging and voiceover work, with an authentic understanding of how to captivate audiences and make brands stand out on air.
Danny Lowry is the Senior Vice President of Audio Sales for MediaCo Holdings, where he drives strategy and revenue across some of the most influential brands in American broadcasting, including WBLS and Hot 97 in New York, the nationally syndicated Don Cheto Radio Network, and top-rated Spanish-language stations in Los Angeles, Dallas, and Houston. With over 25 years of experience in radio leadership, his track record also includes executive roles at Univision. Danny has served on the Texas Association of Broadcasters Board of Directors and was honored as Board Member of the Year by the Greater Austin Hispanic Chamber of Commerce for his leadership and civic impact.
When Pedro Luna was 8 years old, his grandfather showed him blueprints for construction projects he was leading as a foreman on the east side of the Texas A&M University campus. This sparked Luna’s love for Texas A&M, where he graduated in 1990. In the fall, you can find him atop Kyle Field in the Texas A&M Football Spanish Radio broadcast booth as play-by-play lead for Texas A&M Sports Properties’ Spanish broadcasting. His Aggie football broadcasts can be heard across several sports networks. Luna’s calls have also been featured on the SEC Network. Additionally, Luna is a Systems Engineering Senior Specialist for Ribbon Communications, supporting Tier One carriers, enterprises, and channel partners.
Laura A. Madrid is a respected leader in Spanish-language media whose work has centered on uplifting and informing the Spanish-speaking community for more than 25 years. Her career in radio and television spans sales, management, and ownership, always guided by a commitment to community connection and service. In 2005, Laura helped launch KNUV, La Buena Onda Radio, playing an essential role in building and managing the station as a trusted local platform. When the station closed in late 2008, Laura led the effort to rebuild and reopen it in mid-2009, ensuring that the community once again had a voice and a place to turn for information and support. In 2020, Laura acquired La Onda, KNUV 1190 AM, and in 2025 expanded its reach with the purchase of KRPH 99.5 FM. Under her leadership, La Onda has grown into a vital community resource for Arizona’s Spanish-speaking residents, offering programming focused on civic engagement, education, public affairs, and access to essential community services.
Eduardo Martinez is Vice President of Technology at StreamGuys, contributing to the digital media landscape for over 18 years. With deep expertise in streaming and podcasting, Eduardo leads innovative solutions and services, ensuring StreamGuys remains at the industry’s cutting edge. He oversees the planning, architecture, and design of the company’s services, develops bespoke SaaS, delivery, and monetization products, and provides top-tier streaming solutions to major broadcast organizations worldwide. Eduardo has pioneered advancements in ultra-low latency streaming at 4K, implemented artificial intelligence for podcast workflow optimization around midroll ad placement, and developed next-generation tools for real-time analytics and audience engagement.
Grisella M. Martinez has over 20 years of experience in federal policymaking and politics, including telecommunications, appropriations, homeland security, and judiciary matters. She is the Founder and Principal of Axis Mundi LLC, and most recently served on the Harris for President campaign and Harris-Walz transition team. Prior to that she was a Spring 2024 Resident Fellow with the Institute of Politics at the Harvard Kennedy School, and Director of Legislative Affairs for Vice President Kamala D. Harris, where she was the most senior Latina on the Vice President’s team and the first Latina to hold this role for a Democratic Vice President. Some of her previous roles include Chief of Staff to Rep. Ruben Gallego (AZ-03); Vice President of Government Relations at the National Association of Broadcasters (NAB); and Policy Director for House Democratic Caucus Chairman Xavier Becerra (CA-34).
Tomás Martinez has been a leader in the radio industry for four decades and has been serving as CEO and owner of Solmart Media, LLC since 2014. He oversees all management operations for the company’s five Southwest Florida stations: WTWD-AM, WTWD-FM, WZSP-FM/HD, WTMY-FM, and WTMY-AM. Prior to Solmart Media, Martinez was General Manager and COO of Actualidad Media Group in Miami and spent a decade as GM of Radio Caracol at PRISA Radio. Martinez is currently an acting board member for the Florida Association of Broadcasters, the NAB’s Small and Medium Market Radio Forum, and Sarasota’s Jazz Club. He has also contributed his expertise to the Hispanic Radio Conference for many years.
Eduardo Maytorena has served as President of Entravision Audio since February 2026. In this role, he oversees radio and digital audio programming, local sales for Entravision’s radio-only markets, and network and national sales. He previously served as Senior Vice President and General Sales Manager for Entravision’s Los Angeles market starting in January 2025. Before joining Entravision, Maytorena held pivotal sales roles at Spanish Broadcasting System, Radio Centro, and HOY Newspaper.
Francisco “Frank” Montero is a Partner with the law firm of Fletcher, Heald & Hildreth, specializing in telecommunications, broadcasting, media and technology. Montero is well known as an early advocate for Hispanic and Spanish-language media in the U.S. and Latin America. He is on the Board of Directors of the Multicultural Media, Telecom and Internet Council (MMTC) and serves as the Washington, DC legal representative for the Puerto Rico Broadcasters Association. Frank has been recognized by numerous publications and organizations as a top media attorney and is a recipient of the Hispanic Radio Conference’s Medallas de Cortez Distinguished Leadership Award for significant contributions to Spanish-language and Hispanic-targeted broadcasting. He serves on the Advisory Boards for Bloomberg BNA Now: Tech and Telecom and the Radio Ink Hispanic Radio Conference.
Deborah Parenti is President and Publisher of the Media Division of Streamline Publishing. Deborah’s radio career spanned multiple positions over four decades before joining Streamline. Ms. Parenti currently serves as co-chair of the Library of American Broadcasting Foundation. She also is a member of the Radio Hall of Fame’s nominating committee and is a previous board member of the Alliance for Women in Media. A recipient of numerous honors for her advocacy and industry leadership, she received the MIW Trailblazer’s Award in April 2025 and was presented Gracies Leadership Award from the Alliance for Women in Media in 2024. In 2023 she was inducted into the National Radio Hall of Fame and was the recipient of the Broadcasters Foundation of America Leadership Award. She was recognized by the Dayton Broadcasters Association in 2022 with a Lifetime Achievement Award.
Patrick Quinn founded and launched PQ Media into its first full year of operation on January 1, 2003, following a distinguished career as an award-winning journalist, editor-in-chief, research director, media analyst, and management consultant. Patrick has since guided PQ Media as CEO into a highly respected publisher of syndicated market intelligence reports and provider of custom drill-down market research, as well as successful expert witness testimony in the most high-profile media industry cases of the 2020s. PQ Media is widely considered a pioneer in the development of groundbreaking econometric data and analysis including influencer marketing and multicultural media in the U.S. A sought-after industry expert, keynote speaker, and thought leader across multiple digital and traditional media industry sectors, Patrick is often quoted by global news outlets and media industry publications such as Advertising Age, Broadcasting & Cable, BBC, CNBC, CNN, New York Times, USA Today, and the Wall Street Journal.
Jessica Reid is an Account Executive at Townsquare Media, specializing in integrated digital and broadcast advertising strategies. She helps brands reach the right audiences across all demographics, including multicultural and Hispanic consumers, through data-driven campaigns spanning streaming, mobile, display, video, and radio. With a strong pulse on evolving media consumption habits and cultural trends, Jessica translates audience insights into strategies that drive measurable engagement and ROI. She was selected as a 2026 mentee for Mentoring and Inspiring Women in Radio and is passionate about helping media companies evolve beyond traditional platforms to remain competitive in a rapidly changing landscape.
Albert Rodriguez is a seasoned media executive with over 25 years of experience in the industry. Albert joined MediaCo in 2024 as Chief Revenue Officer and quickly began strategically driving revenue growth which led to his appointment as President and Chief Executive Officer early in 2025. Prior to joining MediaCo Albert was President and COO of Spanish Broadcasting System (SBS) from 2012 to 2023 where he managed day-to-day operations and oversaw revenue and profit performance. Under Albert’s leadership, SBS became a public company and achieved the second highest Initial Public Offering in the annals of audio IPO’s.
Suzette Rodriguez is an Arizona-based radio host who enjoys a heavy presence on social media and believes in staying 100% authentic. Currently, she can be heard on several iHeart stations and hosts the iHeartRadio podcast Raw Talks with Suzette. Born in Tucson, she got her start in radio at the age of 19 as a board operator at the Hip Hop radio station KOHT-FM (Hot 98.3). Known for being a silly, goofy dancer with a serious love for sneakers and fashion, the proud mother of two boys is big into comics, sci-fi movies, and all things nerdy with a little style.
Crystal Rosas is your next best friend and ready to deliver what you need to hear. From your closest radio station to your local TV station, you’ll catch Rosas posting whatever’s trending, hilarious pranks, talking music, pop culture, and the everyday moments you can’t stop laughing about. Traveling coast to coast from San Francisco, California, to New York City, she spends her time discovering new artists, interviewing your favorite stars, and putting you on to what’s about to blow up. You can hear Crystal weekday afternoons on Z100 New York’s #1 Hit Music Station, on iHeart’s TikTok Radio, The New Hitlist, and hundreds of iHeart radio stations across the country.
Edgar Saucedo is President of Norsan Media, one of the leading Hispanic multimedia companies in the United States. He oversees media operations and strategic growth across more than 50 radio frequencies, four television stations, four regional print publications, digital platforms, and large-scale community festivals and live events. Originally from Monterrey, Mexico, Edgar earned a Law degree from Tecnológico de Monterrey. He has more than 20 years of experience leading sales, marketing, and business expansion across multicultural media, advertising, retail, and distribution. Before joining Norsan Media, he held leadership roles at Lowe’s Companies, SRS Distribution, The Home Depot, and Interbrands Packaging, where he led multi-market operations, launched new business initiatives, and drove multimillion-dollar revenue growth.
Edgar “Shoboy” Sotelo is an engaging and bicultural-bilingual award-winning radio host, content creator, motivational speaker, entrepreneur, and proud girl dad. He and his wife, Janet, also have an inspirational relationship podcast, Hanging with Los Sotelos. Throughout his career, Edgar has been recognized for his outstanding work in radio. He is a recipient of the National Association of Broadcasters’ Marconi Radio Award for Personality of the Year and the U.S. Senate Most Influential Leader Award. In 2022 he was honored with the Medallas de Cortez Syndicated/National Radio Personality of the Year award.
Rodrigo Tigre is Co-Founder and President of Ozen.fm, a global digital audio platform. With more than two decades of experience across digital media, advertising, and monetization strategy, Rodrigo has become one of the industry’s most respected global connectors. A digital entrepreneur since the age of 18, Rodrigo launched his first online ventures in 1996, including GamesMania and Netbyte. In 2006, he founded Feminice, a leading lifestyle portal later acquired by Bolsa de Mulher, where he served as Director of New Business, expanding digital growth initiatives. Rodrigo served as the local partner for Audio.ad until its acquisition by Entravision in 2022, and later led the development of the audio division at Adsmovil, driving monetization strategy across more than 14 countries. His expertise spans programmatic audio, international expansion, and scalable revenue frameworks for emerging markets.
Rich Tunkel is Managing Director for Nielsen Audio, and a market and media research sales leader with over two decades of experience in broadcast and digital media research. Rich is responsible for all of Nielsen’s audio business lines and the team of client service professionals serving broadcasters, satellite, podcast platform providers, and digital publishers. He also oversees the Nielsen Audio Alliance, the executive board comprising the largest audio publishers and agency media holding companies. The alliance’s work is focused on creating and guiding the future of audio measurement. Tunkel says, “I have always been a student of the role media and advertising plays in society and culture. I love working with publishers and advertisers to contribute to a vibrant and healthy media economy.”
Alberto Vega caught the radio bug right out of high school and has been in the industry ever since. He got his start training with the local version of “Dr. Love.” During his first year on “La Fabulosa,” he even ran a few 8-track spots. He later moved from an independent station in his hometown to Border Media Partners in Austin, Texas. There, he learned the ropes in sales and found success but came to realize his true passion was in programming. After gaining experience selling and doing voice work in Austin, he returned to his hometown with Brazos Valley Communications in the Bryan–College Station market. Today, he serves as program director for the Regional Mexican station “La Jefa 102.7” at Bryan Broadcasting. He also co-hosts the morning show and coordinates Texas A&M Aggie football en Español.
Carlos Velasco stands as a pillar in Arizona’s community relations landscape, where he has been deeply rooted for 20 years. Distinguished for his expertise in community engagement and public relations, Carlos’ career has been characterized by forging authentic connections and driving narratives that resonate deeply within Arizona’s diverse communities. His intuitive ability to navigate the nuances of outreach has empowered him to foster trust and cultivate meaningful relationships with key influencers and stakeholders. As the CEO and Founder of Novle, Carlos seamlessly blends community engagement and public relations, leading campaigns that amplify voices, build brand integrity, and foster economic vitality.
Keith Warren is a media sales veteran with almost 30 years of sales and management experience. Keith is from Los Angeles, where he cut his teeth in broadcast TV sales and represented every media network in local and national sales. Keith came to Arizona in 2008 to run national, then local sales for Fox Sports Arizona. In 2019, he joined Univision Arizona as national sales lead for TV, then in 2023 he assumed his current role as VP-Director of Sales over TV, radio, and digital for the entire Arizona market.
Tregg White is President and CEO of the Arizona Media Association + Arizona Local News Foundation. The Arizona Media Association represents nearly 400 media brands (television, radio, print, and digital) in Arizona, and the Arizona Local News Foundation is a 501(c)3 with a mission of strengthening journalism through funding programs that ensure information is more accessible and impactful in every Arizona community. White brings nearly three decades of executive leadership and journalistic experience in local media; most recently, he served as VP/GM at KGUN-TV and KWBA-TV in Tucson, where he strengthened community connection through expanded local news coverage. Under his leadership, the stations invested in enhanced reporting resources, especially for rural communities in Southern Arizona. Before his tenure in Tucson, White served as VP/GM of KGWN-TV in Cheyenne, Wyoming, and earlier in his career, he spent 12 years as a journalist — working as a reporter, anchor, executive producer, and news director — giving him a deep, holistic understanding of the local media ecosystem.
