MEDALLAS DE CORTEZ 2026

The Medallas de Cortez awards recognize excellence in Hispanic radio programming, sales, and management, named in honor of Raoul Cortez, who founded the first Spanish-language radio station in the United States, KCOR, in San Antonio in 1946.

This year’s awards will be presented at the 17th Hispanic Radio Conference, May 27th and 28th in Phoenix.

 

The 2026 finalists are:

Marketer of the Year

Juan Bohorquez, Salem Media Group, Miami-Ft. Lauderdale-Hollywood, FL
Jasmine Mejia, iHeartMedia
Monnette Sewell-Fernandez, Norsan Media
Grace M. Agostino, Nueva Network
Jason Alejandro Carranza, Bryan Broadcasting, Bryan-College Station, TX

Salesperson of the Year

Marisol Otero, Spanish Broadcasting System, Orlando, FL
Nelly Mauricio, Bryan Broadcasting, Bryan-College Station, TX
Ruthie Sanchez, Cox Media Group, Orlando, FL
Gerardo Cierra, Spanish Broadcasting System, Tampa-St. Petersburg-Clearwater, FL
Tommy Ramirez, Bryan Broadcasting, Bryan-College Station, TX

Personality of the Year

Marco Antonio Esparza, Norsan Media, Charlotte-Gastonia-Rock Hill, NC
Liliani Hernandez, Cox Media Group, Orlando, FL
Nandy Davila and Cristy Balderrama, Spanish Broadcasting System, Tampa-St. Petersburg-Clearwater, FL
Patricia De Lima, Audacy, Washington, DC
Oswaldo Perez & Melissa Perez Vasquez, Norsan Media, Austin, TX
Raul Brindis, Spanish Broadcasting System, Houston-Galveston, TX

Program Director of the Year

Jorge Guillen, Lotus Communications, Fresno, CA
Adolfo Iñiguez, Gulf California Broadcast Company, Palm Springs, CA
Raymond Hernandez, Cox Media Group, Orlando, FL
Cesar Montalvo, Norsan Media, Charlotte-Gastonia-Rock Hill & Greensboro-Winston Salem-High Point, NC; Greenville-Spartanburg, SC
Maria Barquin, Chavez Media – Radio Campesina Network, Phoenix & Yuma, AZ; Bakersfield, Salinas & Fresno, CA; Las Vegas, NV
Pedro Javier (PJ) Gonzalez, iHeartMedia, Miami-Ft. Lauderdale-Hollywood, FL
Alberto Vega, Bryan Broadcasting, Bryan-College Station, TX

DOS or Sales Manager of the Year

Normand Levy, Cox Media Group, Orlando, FL
Jessica Martinez, Spanish Broadcasting System, Tampa-St. Petersburg-Clearwater, FL
Gabriela Ruiz, Norsan Media, Jacksonville, FL
Dale Hendry, Bryan Broadcasting, Bryan-College Station, TX
Anibal Soto, Spanish Broadcasting System, Orlando, FL

General or Market Manager of the Year

Matthew Cardenas, Entravision, Phoenix, AZ
JC Campese, Cox Media Group, Orlando, FL
Fernando Bauermeister, Spanish Broadcasting System, Tampa-St. Petersburg-Clearwater, FL & Orlando, FL
Patty Ruiz, Bustos Media Holdings, Tucson, AZ
Matt C. Martinez, Sangre de Cristo Broadcasting, Albuquerque, NM
Cynthia Saucedo, Spanish Broadcasting System, Houston-Galveston, TX

Station of the Year

WOEX-FM, Cox Media Group, Orlando, FL
WSUN-FM, Spanish Broadcasting System, Tampa-St. Petersburg-Clearwater, FL
WLZL-FM, Audacy, Washington, DC
KNDE-HD3, Bryan Broadcasting, Bryan-College Station, TX
WTKZ-FM, VP Broadcasting, Allentown-Bethlehem, PA
KROI-FM, Spanish Broadcasting System, Houston-Galveston, TX