2022 Hispanic Radio Conference Agenda
Opening Remarks: Deborah Parenti, Publisher, Radio Ink
Edgar “Shoboy” Sotelo, The Shoboy Show
Promoting a Strong and Diverse Radio Industry Through Public Policy and Industry Engagement
Curtis LeGeyt, CEO, National Association of Broadcasters
Advertising Expectations Post Pandemic: Challenges and Expectations
Experts share their intel and predictions on how the pandemic has altered the advertising landscape for Hispanic radio and its digital platform, as well as the impact of supply chain issues and DEI. And what’s the outlook for dollars coming to Hispanic radio for the 2022 midterm elections?
Moderator: Matt Feinberg, Chief Strategy Officer, HRN (Gen Media)
Ana Crandell, VP/Multicultural, Zenith Media
Gonzalo Del Fa, President, GroupM Multicultural
Rick Ramos, SVP/Multicultural Partnerships, Katz Radio Group
Rick Sanchez, noted journalist and CEO, Agua Media
“Time for Change: The New American Mainstream”
There is a movement afoot in America. It’s been happening right under our noses, and it spells out what our culture and our economy will look like for the next decade, and the next 10 decades. It’s called the New American Mainstream—a community of people led by Latinos in America who speak English and are among the most entrepreneurial bunch this country has ever seen. They are youngest, the fastest growing, and in fact, if they were a standalone country, they would be the 7th-largest economy in the world. Yet they remain generally voiceless and underserved — especially when it comes to how they are represented content wise in America — whether that’s on TV, in movies, on news, radio, streaming or podcasts. It’s time for a change.
Hispanic Radio Executive Leadership Roundtable
Hispanic radio’s leaders have always been a dynamic and creative group of strategists and innovators. What’s on their minds as we emerge from a global pandemic that impacted all aspects of business and personal lives? Where do they see Hispanic radio platforms growing, expanding, and prime for the biggest revenue opportunities? All this and more when Hispanic radio leaders sit down and share their thoughts and educated insights and projections.
Moderator: Jay Meyers, President/CEO, Broadcast Management & Technology
Tom Castro, Board Member/Advisor, Latino Media Network
Otto Padron, President/CEO, Meruelo Media
Albert Rodriguez, President/COO, Spanish Broadcasting System
Current Cyber Threats and How to Protect Your Organization
Cyber threats are coming fast and furious nowadays. Every day we hear of another ransomware attack or data breach, and it seems that the cyber adversaries are taking over companies unopposed. Cyber security expert Greg Scasny will cover, in non-techno-babble, how the cyber adversaries are doing it and what you can do to protect your organization.
Greg Scasny, CTO, Cigent Technology, Inc.
What key issues facing Capital Hill and the FCC should be of the greatest concern and interest to Hispanic broadcasters? How will a new administration and new FCC chair redefine possible rule-making, including those impacting cross-ownership and the future of increased minority opportunities in broadcasting? What’s the latest on marijuana and sports betting advertising, AM in HD, and “ZoneCasting”? These and other pressing matters will be some of what’s on tap when our legal minds convene on stage.
Moderator: Frank Montero, Fletcher, Heald, and Hildreth
Tomás Martinez, CEO, Solmart Media
Jay Meyers, President/CEO, Broadcast Management & Technology
Christopher Wood, SVP/Associate General Counsel,TelevisaUnivision
Beyond Spots and Dots: From Time Management to Account Management
Today’s radio sellers are required to know more, manage more, and do more. They are balancing — and presenting — everything from radio and digital to events and podcasting. Even e-sports! Indeed, today’s reps are similar to an ad agency, advising clients on a multitude of platforms and opportunities. What does it take to stay on top of so many options, and how do top sellers make sure no stone is left unturned – and no potential dollars are left on the table?
Moderator: Angie Balderas, SVP/Integrated Marketing Solutions, Entravision/Sacramento
Ben Downs, VP/General Manager, Bryan Broadcasting, College Station, TX
Monnette Sewell, Head of Key Accounts, Norsan Media
Paul Vignau, General Sales Manager, Audacy/Miami
Presenter: Oscar Sermeno, VP Market Development
Every morning the mic opens and talent flows across towers and digital streaming platforms. If “content is king,” morning personalities are radio’s kingmakers, driving listeners to the station, selling product for clients, and delivering ratings that can make or break a station’s bottom line. What’s their view, and what advice would they offer sales reps from their side of the business? Hear from top Hispanic radio personalities when the mic is turned off!
Moderator: Jesus Salas, Chief Content Officer, EVP/Programming, Spanish Broadcasting System
Arlette Borrelly, Morning Show Host, WPAT-FM/New York
Audio Listening Trends Through the Lens of the Latino Audience
Consumption behaviors for audio media like radio and podcasts are changing in an era in which the face of the country is rapidly becoming more multicultural, especially Latino. Understanding how these intersect — how Latinos consume audio — is critical to the future of radio. In this session, Edison Research’s Gabriel Soto offers insights into radio and podcast listening megatrends in the context of a constantly changing landscape with premier studies on audio consumption including Share of Ear, The Infinite Dial, and the Latino Podcast Listener Report.
Presenter: Gabriel Soto, Director of Research, Edison Research
The Connected Vehicle — What Does That Look Like for Radio?
The in-vehicle radio listening experience is evolving quickly! How can Hispanic broadcasters ensure that their stations are represented in the best possible way? Join us as we take a look at the connected car and how Hispanic broadcasters can maximize the opportunity today and tomorrow!
Moderator: Fred Jacobs, President/Founder, Jacobs Media Strategies
Joe D’Angelo, SVP/Broadcast Radio, Xperi
Steve Newberry, CEO, Quu
Gabor Sebok, Chief Product Officer, Connected Travel
All About Auto: Tracking the Trends 2022 & Beyond
Last year, the automotive industry experienced inventory shortages, price increases and productions delays due to chip shortages and closed factories. Meanwhile, popularity of electric cars is on the rise. Here’s a chance to hear experts discuss how radio and Hispanic radio can be proactive and maximize revenue from the important automotive industry in 2022 and beyond.
Moderator: Carolina Patino, General Sales Manager, SBS/Miami
Juan Dominguez, President, Speed Advertising
Cary Perez, General Manager, South Motors Honda
Alex Sanchez, Marketing Director, Bean Automotive Group
Danny Sanguily, General Manager, Tropical Chevrolet
Show Us the Money: Is Hispanic Media Getting More of Its Fair Share?
Last year, we looked at how the recent drive for greater inclusion and diversity was impacting media buying — and the potential for more equity in allocating ad dollars targeted at reaching minority audiences. But there’s another critical issue that advertisers and agencies are also talking about more than ever: the importance of diverse ownership of the media in which they invest. This session will address that trend and share best practices for securing your rightful share.
George Herrera, General Sales Manager, Meruelo Media, will start with a review of examples of how Hispanic-owned media can tap into available resources for attracting and expanding revenue opportunities.
David Criscitelli, Vice President of Audio, Meruelo Media, will follow Herrera’s presentation with an in-depth conversation with vendors involved in supplier diversity programs that relate to advertising and investments with their advice on how Hispanic broadcasters can garner a larger share of these available dollars.
Andriena Coleman, Associate Director/Diversity, Equity and Inclusion, Hearts & Science
Chesley Maddox-Dorsey, CEO, American Urban Radio Networks & SupeRadio
Michael Roca, Managing Director/DE&I Investment, Omnicom Media Group
*all sessions and times subject to change