2026 Hispanic Radio Conference Agenda
Coming Soon!

Here’s a look at the 2025 speakers and topics.

Featuring

Stephanie “Chiquibaby” Himonidis
El Show de Chiquibaby
MC

Cindy Burbano
Mega en tus Mañanas
MC

June 11

2:10–2:30pm
Opening Remarks
Deborah Parenti, President/Publisher, Radio Ink

2:30–3:00pm
Being Extraordinary During Non-Ordinary Times
We are living in non-ordinary times, which calls for Spanish-language broadcasters to be extraordinary. And there is plenty of history that can help us understand how those before us did the extraordinary to help build the Spanish-language media landscape that exists today. Jose Cancela kicks off the 16th Hispanic Radio Conference with a compelling presentation on how YOU can lead, manage, and guide your team to extraordinary success in these extraordinary times.
Jose Cancela, President, Telemundo Station Group

3:00-3:45pm
Immigration: A Fine Balancing Act
It’s an issue of special significance to Hispanic broadcasters — personally and professionally — and on all levels – listeners, advertisers, and staff. How to balance between what many see as a moral obligation while maintaining a pragmatic eye on the bottom line is carefully examined by those who are facing it — up close and personal.
Moderator: Angie Balderas, Senior Vice President/Entravision, Sacramento
Raúl Brindis, Personality, KROI-FM/Spanish Broadcasting System
Carlos Fourzan, SVP/Integrated Marketing Solutions, Entravision TV/Radio/Albuquerque
Belia Paz, General Manager, Aerostar Media

3:45-4:25pm
The Power of Hispanic Radio: A Key Revenue Driver
Hispanic radio remains a cornerstone of advertising and a vital source of revenue for reaching the ever-growing Hispanic market in the United States. In fact, 54% of ad-supported audio listening among Hispanic adults occurs on radio, solidifying its leadership position. That fact has never been more evident than on Main Street, where retail and consumers meet. Meet our panel, who will share some of the secret sauce they have found to turn Main Street into a magnet of revenue opportunities. Psst — numbers isn’t one of the ingredients!
Moderator: Tomás Martinez, CEO, Solmart Media
Gene Bryan, Chief Revenue Officer, Spanish Broadcasting System
Vanessa Delgadillo, Territory Director/NC, SC and FL, Norsan Media
Gianna “Gigi” Martín-Duarte, Senior Director/Multicultural Experience, Hearts & Science
Danny Lowry, SVP/Audio Sales, MediaCo Holdings

4:25-5:00pm
The Future of Hispanic Radio
In an exclusive one-on-one chat, Radio Ink’s Executive of the Year and leading Hispanic broadcaster Raúl Alarcón shares his vision of the future. If you want to know where you and Hispanic radio are going, this is a session you won’t want to miss.
Raúl Alarcón, President and CEO, Spanish Broadcasting System
Deborah Parenti, President/Publisher, Radio Ink

5:00-5:30pm
Medallas de Cortez Lifetime Leadership Award
Alex Lopez Negrete, President, CEO & Co-Founder, Lopez Negrete Communications

5:40-6:00pm
Medallas de Cortez Awards Presentation

6:00-7:30pm
Cocktail Reception
Sponsored by:

June 12

7:45-8:30am
Continental Breakfast

8:45-9:35am
“Innovative Strategies for Radio Advertising in the Digital Age”
Best-selling author, business consultant, and life coach Peter Remington brings his unique style and media experience, including Hispanic radio, to HRC with an interactive presentation that will cover innovative targeting strategies blending traditional broadcasting with digital precision. He’ll have you thinking beyond the customary concepts to presenting radio as “new media” and how radio sales professionals can transform their approach and deliver more value to advertisers in an increasingly digital marketplace.
Peter Remington, Chief Possibility Officer, Prepare 4 More

9:35-10:25am
What Are They Thinking? The Future of Automotive Advertising and Hispanic Radio
As the automotive industry undergoes rapid transformation — with the rise of electric vehicles, connected car technology, and shifting consumer behaviors — understanding how to effectively reach Hispanic audiences has never been more critical. This panel brings together leading voices from both the automotive and Hispanic radio sectors to explore current trends, challenges, and opportunities. Discover how Hispanic radio continues to be a powerful medium for automotive advertisers and what strategies are driving success in this evolving landscape.
Moderator: Benjamin Finley, Director of Business Development, Nueva Network
Kenny Dean, Business Analyst/Marketing, Honda Cars of Rockwall/Lithia Motors
Tom Haynes, Owner, CarPro.com
Felipe Herrera, Vice President/Automotiive New Business, TelevisaUnivision
John Snyder, Group Account Director, Global Team Blue

10:25-10:45am
Break
Sponsored by:

10:45-11:25am
Legal Update: Meet the New Boss … NOT the Same as the Old Boss
What a difference an election makes! What can be expected from the new players in DC that include a new president and a new FCC chair, and how will their policies impact broadcasters? From local radio ownership caps, AM in the car, to immigration, AI, and foreign ownership, this outstanding panel of legal and policy experts will dissect how the new administration and FCC might change the direction of radio, particularly Hispanic radio. Join in the discussion as we peer into the crystal ball to see what to expect from Washington and what lies ahead for Hispanic radio.
Moderator: Frank Montero, Partner, Fletcher, Heald & Hildreth
Aleksandra Cuprys, Chief Legal & Compliance Officer, Latino Media Network
Justin Sasso, President/CEO, Colorado Broadcasters Association
Christopher Wood, Deputy General Counsel, Entravision

11:25am-12:10pm
Hispanic Radio by the Numbers
Nielsen has released the 2025 Spanish dominant market percentages. Of the 27 markets with language weighting, 20 of those 27 markets saw increases for Spanish dominant market percentages. That is good news for stations in Spanish formats in these markets. But how are other Hispanic stations faring, and how will the new 3-minute credit qualifier impact station programming? This and other related topics — including information service during emergency situations — will be addressed in this always popular session.
Moderator: Bob Perry, International Programming Consultant
Sarah Frazier, SVP/Market Manager, Audacy/Houston
JC Hidalgo, West Coast Programming VP, Spanish Broadcasting System
Rich Tunkel, Managing Director, Nielsen Audio

12:10-1:30pm
Lunch

1:40-2:20pm
The Podcast Revolution: Marketing to Hispanics
Podcasts are rapidly becoming a complementary channel for reaching Hispanic audiences, particularly among younger and bilingual listeners. Monthly podcast listenership among Hispanics has grown steadily, with the highest increases seen in adults aged 25–34 and 45 and older. How can Hispanic radio stations tap into the potential? Tune into this session to find out!
Moderator: Eric Garcia, Regional President/General Manager, Univision/Florida
Hernán García March, Director of Podcast Production, Programming and Content Development, Televisa-Univision/Uforia Podcasts
Katie Miller, VP/Strategy, Harker Bos Group
Santi y Laurita, On-Air Personalities/Podcasters, “El Flow”/Televisa-Univision

2:20-3:00pm
Emerging Trends and Technology
In this forward-looking session, we’ll explore the cutting-edge technologies and strategies reshaping Hispanic radio. From artificial intelligence to geotargeting, the landscape is brimming with opportunities for innovation and growth. Our expert panel will delve into AI-Powered Advancements, Geotargeting and Localization, Digital Integration, Multicultural Gen Z Engagement, and Data-Driven Decision Making. Attendees will leave this session equipped with at least five actionable ideas to maximize Hispanic radio’s potential, both on-air and in community engagement. Don’t miss this opportunity to stay ahead of the curve and drive your station’s success in the evolving media landscape.
Moderator: Dara Kalvort, Corporate VP/ Digital Sales & Strategy, Spanish Broadcasting System
Yaman Coskun, Founder, Yaman Media Group
Eduardo Martinez, VP/Technology, StreamGuys
Andrew Polsky, Chief Revenue Officer, The Plural Group

3:00-3:20pm
Break
Sponsored by:

3:20-4:00pm
Engaging with the Hispanic Audience: What’s Old Is New Again!
Successful programming — and subsequently revenue generation — starts with content and engagement with listeners. Nothing new about that! But gain new insights and approaches to content strategies, cultural relevance, and community involvement — and how some “old” ideas can be “new” again — in this creative-filled session with some of the best Hispanic radio creators.
Moderator: Gerardo López, Partner/President of Programming, Costa Media
Pedro Escalera, Director of Programming & Brand Strategy/iHeart Latino Southwest & Westcoast, iHeartMedia Market Group – San Antonio
Fernando Pérez, VP/Programming, Latino Media Network
Andrea Becerra Prado, VP/Content Operations and Syndication-Audio, Entravision Communications

4:00-4:40p
The Future On the Dash: AM Battle Reboot!
The strong connection that Hispanic radio maintains with the communities it serves underscores the importance of passing the “AM Radio for Every Vehicle Act.” With renewed optimism that this time the act will successfully be enacted, Hispanic broadcasters will discuss how radio has served as a vital resource during crises, particularly over the past year. And they will address strategies to effectively communicate this importance to both officials and listeners. All with an eye toward building a tool kit designed to pass this important legislation.
Moderator: Cameron Coats, Editor, Radio Ink Online
Liliana Rañón, Vice President, External Affairs, National Association of Broadcasters
Lindsay Salazar, President, Greeley Broadcasting
Mike Sena, Regional General Manager, Latino Media Network