Stay tuned for the 2020 Agenda. 

Here’s a look at what was covered this year!

2019 Hispanic Radio Conference Agenda

March 12

Exhibit Setup

Pre-Hispanic Radio Conference Extra
MusicMaster Genius Day (Lunch included)

Join MusicMaster before the conference begins for a FREE Genius Day workshop, led by MusicMaster Scheduling Consultant Jesus Rodriguez. You’ll learn how to make the most out of MusicMaster, save time, and solve problems faced by many different formats. For details, go to

Registration (Exhibit Area)

Opening Video
Opening Remarks: Deborah Parenti, Publisher, Radio Ink
Welcome: Mayor Juan Carlos Bermudez, City of Doral
Special co-host: Ana Maria Canseco, Sun Latino Multi Media Personality

Cross-Cultural Gen Z and the Changing Audio Behavior of Today’s Youth Markets
They are the first generation to be raised in the era of smartphones. Many do not remember a time before social media. They are Gen Z, and the Hispanic Radio Conference is proud to present a groundbreaking session that will take an in-depth look at the youngest and most diverse generation in American history and how they will change the radio and audio marketplace.

This is a demographic, a lifestyle, and a totally new societal culture who are changing the ways brands and marketers need to approach them. What you learn from this session can help plot your station’s future growth direction — and the strategy to get there. You won’t want to miss Jose Villa, president and chief strategy officer of Sensis, who will present the latest data from their “We Are Gen Z Report” and other recent research on changing audio listening behavior, preferences, and implications for the Hispanic radio industry.
Presenter: Jose Villa, President & Chief Strategy Officer, Sensis

Podcasting for Radio Dummies
Radio Ink’s 2018 popular series on everything you need to know about podcasting – from content creation to sales, marketing, and tech tips – takes to the stage at the Hispanic Radio Conference. If you or your station is doing podcasts or thinking about it, here’s one session you won’t want to miss!
Moderator:  Ed Ryan, Editor-in-Chief, Radio Ink & Editorial Director, Podcast Business Journal
Kim Ryan, co-host, Beach Talk Radio
Jaime “Jemmy” Legagneur, Host Extraordinaire and CEO (Chief Enthusiasm Officer), Florida Podcast Network
Danny Peña, founder and co-host, Gamertag Radio Podcast
Jenni Skaug, President, Sonic Influencer Marketing

Información Romper:

Hispanic Radio Executive Leadership Roundtable
Hispanic radio’s top leadership offer their vision for the future of the radio industry, both Hispanic and general, and address how unity within the Hispanic ranks of the industry can impact the course not only of radio, but of the country, economically, politically, and socially. What leaders of the top two Hispanic broadcasting companies say will inspire, challenge, and offer a glimpse into what to expect in the years ahead and how conference attendees can enhance their own impact in their roles as station, market, and community leaders.
Moderator: Adam Jacobson, Editor in Chief, RBR+TVBR
Jesus Lara, President, Univision Radio
Albert Rodriguez, COO, Spanish Broadcasting System

Henry CisnerosFounder & Chairman, City View
Former mayor of San Antonio and HUD Secretary during the Clinton administration

Medallas de Cortez Distinguished Leadership presentation to Henry Cisneros

Medallas de Cortez Awards Presentation
Sponsored by vcreative

Cocktail Reception
Sponsored by Nielsen

Sponsored by Spanish Broadcasting System

Sponsored by Univision|Uforia

March 13

Continental Breakfast
Sponsored by Entravision

How to Quadruple Your Local Direct Sales with Paul Weyland
In this session, Paul Weyland will reveal two new game-changing discoveries that will make you look like a genius and improve the way your local direct clients think about advertising and marketing. Armed with these new insights, you will get more appointments with local decisionmakers, and you’ll have the information and confidence you need to quadruple the amount of money you’re asking your clients to spend on your stations and close more long-term business.

No disclaimers. No cliched commercials. No tired on-air promos. No ineffective banner ads. Just proven, effective advertising that gets results. And because it is a Paul Weyland session, you will have a great time while you’re learning, laughing until the tears run down your face and your cheeks hurt. This is a must-attend session for senior and new account executives, and managers, as well as programming, production, promotion, and digital directors.
Paul Weyland, Paul Weyland Communication Strategies

How to Succeed in Radio: Finding the Resources and Maximizing Opportunities
A panel of group and station owners who have gone through the process of finding the financing and acquiring the stations and are now succeeding as business operators is the focus of a session that will not only inspire those who aspire to ownership — or growth of ownership — but point out best practices that every operation needs to understand to succeed in business today.
Moderator: Diane Sutter, President/CEO, ShootingStar Broadcasting & founder of NABEF’s Broadcast Leadership Training Program
Tomás Martinez, CEO/Owner, Solmart Media
Orlando Rosales, President/CEO, Media Vista Group

Sponsored by Sun Broadcast Group and Triton Digital

Out of the Box
If all you are doing is transactional selling, here’s a sobering thought. You may well be replaced by programmatic buying. That is, of course, unless you have more to offer and can demonstrate what makes you – and your proposals — compelling and unique, and in the end, provide bigger and better results for your clients. This session takes a look at how unconventional selling tactics and making numbers dance to a better beat that brings them alive and makes them relatable still makes a difference. Dust off any preconceived notions about selling in 2019  and learn how to think out of the box.
Moderator: Angelica (Angie) Balderas, SVP/Integrated Marketing Solutions, Entravision Communications/Sacramento
Loretta Anaya, VP/ Director of Sales, Univision Communications/Miami
Cecilia Jato Bitz, Account Director; Nielsen National Audio Services
Belia Paz
, Market Manager, Aerostar Marketing Concepts, Salt Lake City
Charlie Sislen, President, Research Director, Inc.

Hispanic Radio Music Formats: What’s Hot and What’s on the Way
What’s the newest format on the horizon for Hispanic radio? Which formats are delivering the most revenues, and why? Some of the top minds in Hispanic radio programming weigh in on the biggest programming opportunities and initiatives facing Hispanic formats today, offering a window of perspective on where the product is headed on multiple levels.
Moderator: Jesus Rodriguez, Music Scheduling Consultant, MusicMaster
Haz Montana, VP/Content, Univision Communications
Veronica Nava, VP/Programming, DASH Radio
Jesus Salas, EVP/Programming and Multi-Platform Coordinator, Spanish Broadcasting System
Raymond Torres, Program Director, WRUM-FM, WRUB-FM & iHeartradio Hispanic Brand Coordinator, Orlando, Tampa

Información Romper:



Own More, Light Up, and Modernize the Music! Who Said Legal Can’t Be Profitable?
What could further ownership deregulation mean to Hispanic broadcasters? And what about marijuana advertising? There is no telling when, or if, the FCC will address the issue, but until they provide guidelines, how can stations safeguard against fines or worse? Meanwhile, how has the new Music Modernization Act modernized — and altered -— radio’s playlist? All the hot issues are on the table with this year’s panel of legal eagles.
Moderator: Frank Montero, Managing Partner, Fletcher, Heald & Hildreth
Katie Beiter, Licensing & Enforcement Manager/Legal Dept., SoundExchange, Inc.
Steve Newberry, EVP, Strategic Planning/Special Projects, National Association of Broadcasters

Justin Sasso, President/CEO,Colorado Broadcasters Association
Bill Velez, Executive Director, Radio Music License Committee

The Fair Play Charter, One Year Later
In February of last year, the Media Leadership Council (MLC) of the 4A’s issued the Fair Play Charter to its members as guidance and agreement to fair and equitable treatment for owners of minority-owned and -targeted media. How has the charter impacted Hispanic radio since its implementation? What progress has been made in terms of better communications between media and agencies as a result of the charter, and how can stations improve their presentations and marketing opportunities with their partners across the table? This session takes an in-depth look at the goals and success to date of the Fair Play Charter.
Moderator: Rick Ramos, SVP/Business Development, Katz Media
Karina Dobarro, SVP/Managing Director, Multicultural, Horizon Media
Jennifer Hungerbuhler, EVP/Managing Director, Local Video and Audio Investment, Amplifi USA
Sherman K. Kizart, Managing Director, Kizart Media Partners
Ronald Mendez, Managing Partner, Multicultural Lead, MediaCom

Sponsored by Triton Digital


Smart Speakers, Social Media, Digital Platforms … and What’s Up with Metrics?
What’s new — what’s hot – what’s worth investment, and which ones will pay dividends.
Moderator: Oscar Sermeno, Director/Market Development, Triton Digital
Jason Bailey, President & Founder, Sun Broadcast Group
Humberto Cruz, Head of Digital, Havas Media Group
Jose Antonio Ortega, CEO, Prisa Brand Solutions – US & Executive SVP, Prisa Noticias Latam
Charles Andrew Whatley, SVP/Business Development & Partnerships,


Closing Remarks

Click here for sponsorship information.