2023 Hispanic Radio Conference Agenda
Hispanic Radio Conference MC: Edgar “Shoboy” Sotelo
Hispanics represent a huge and growing segment of the U.S. population today, impacting every aspect of the economy, culture, and marketing today. What are the facts behind this explosive growth, and the potential opportunities stemming from it? This session highlights results from the 2020 Census with a special focus on the Hispanic population: topics such as geographic distribution, growth since 1970, and future population projections. In addition, socioeconomic characteristics from the Census Bureau’s flagship American Community Survey will be highlighted. Lastly, upcoming data products from the Census will be announced during this important session.
Presenters: Roberto Ramirez, Asst Division Chief/Special Population Statistics, U.S. Census Bureau’s Population Division
Merarys Ríos-Vargas, Chief/Population Division’s Ethnicity and Ancestry Branch, U.S. Census Bureau
Content Strategies for Hispanic Radio
What are best practices for creating compelling and relevant content for Hispanic audiences? What are some of leading Hispanic radio’s most successful content strategies? And what is the role of social media and digital platforms in content distribution?
Moderator: Edgar “Shoboy” Sotelo
Jesus Salas, Chief Content Officer and EVP, Spanish Broadcasting System
Said Garcia Solis, Content Director, KBUE (Ke Buena)/Los Angeles, Estrella Media
Navigating Radio Sales Compensation in the Digital Age: Challenges and Opportunities
This session focuses on the challenges and opportunities of compensating radio sales teams effectively. The discussion will cover different compensation plans, the changing landscape of radio sales in the digital age, tracking sales data, communication and transparency between management and sales teams, and the importance of ongoing training and support. Our team of experts will provide valuable insights into these topics and emphasize the need for radio stations to adapt their compensation plans to keep up with changes in the industry.
Moderator: Tomas Martinez, Owner/CEO, Solmart Media
Angelica (Angie) Balderas, SVP/Integrated Marketing Solutions, Entravision Communications/Sacramento
Fernando Bauermeister, GM and VP/Sales, WPYO- FM/Orlando, WSUN-FM/Tampa
Shirley Davenport, GM, Curtis Media/WYMY, Greensboro-Winston Salem-High Point, NC
Hispanic radio’s leaders have always been a dynamic and creative group of strategists and innovators. Where do they see Hispanic radio platforms growing, expanding, and prime for the biggest revenue opportunities? All this and more when Hispanic radio leaders sit down and share their thoughts and educated insights and projections.
Moderator: Jay Meyers, President/CEO, Broadcast, Management and Technology
Eric Garcia, VP, Multiplatform Sales, New York, V.P Audio Sales, Eastern Region, Televisa | Univision
Jeffrey Liberman, President/COO, Entravision
Otto Padron, President/CEO, Meruelo Media
Maire Mason, EVP/GM, New York and Chicago, Spanish Broadcasting System
Advertising and Revenue Strategies
Join this panel for a deep dive into Hispanic radio advertising market and trends, best practices for generating revenue from advertising and sponsorships, and a discussion of emerging revenue streams and opportunities.
Moderator: Isabella Sánchez, Vice President, Media Integration, Zubi Advertising
Gloria Constanza, Partner/Chief Contact Strategist, d exposito & Partners
Steve Mandala, Chief Revenue/Local Media Officer, Estrella Media
Patrick Quinn, President/CEO, PQ Media
Rick Ramos, EVP, Katz Multicultural Partnerships
Morning Coffee Chat with an Advertising Expert
HRN Media Network President Clark Logan sits down with Horizon Media Senior Audio Investor Natalie Henderson in a wide-ranging and provocative conversation that will provide insight from the agency perspective on the evolution and state of Hispanic radio today and what Hispanic radio needs to know about growing its share of the market with agencies — where the opportunities and the challenges lie.
Clark Logan, President, HRN Media Network
Natalie Henderson, Senior Audio Investor, Horizon Media
Talent Development and Management
A fascinating examination of strategies for identifying and developing on-air and off-air talent, best practices for talent management and retention, and a look at emerging talent trends and opportunities.
Moderator: Mike McVay, President, McVay Media Consulting
PJ González SVP/Programming/iHeart Latino, iHeartMedia
Bob Perry, International Consultant
Manuel Fernandez Téllez, VP/Programming, Grupo Acir
Technology and Innovation in Hispanic Radio
An overview of emerging technologies and innovations in the radio industry and their impact on Hispanic radio and audiences. This session will also take a look at opportunities and challenges of implementing new technology in Hispanic radio.
Moderator: Dara Kalvort, VP/Digital Sales, DigIdea (SBS)
Bill Day, Senior Vice President/Strategy, Magid
Alina McComas, VP/Senior Consultant, The Center for Sales Strategy
Paul Vignau, GSM, Audacy/Miami
Fabian Zamarron, Senior Manager/Bus Dev, Mexico & Latin America, Xperi
Presenter: Oscar Sermeno, VP Market Strategy, Americas, Triton Digital
Political and Social Issues in Hispanic Radio
Join our lively discussion of the role of Hispanic radio in covering political and social issues. Nio’s panel will share successful examples of political and social issue coverage by Hispanic radio stations as well as discuss the challenges and opportunities of covering political and social issues in Hispanic radio. And they’ll “show you the money” with insights on how “traditional Hispanic radio” companies can use their trust and expertise with this audience in next year’s political season to capture more dollars, especially in local races.
Moderator: Nio Fernandez, Director of Latin Formats, Beasley Media Group
Alfonso Aguilar, Political Director, Americano Media
Joe Ferrero, Program Director/On-Air Personality, Davis Broadcasting/Atlanta
Nicole Ovadia, VP/Forecasting & Analysis, BIA Advisory Services
Nomar Vizcarrondo, Communications and Media, Township of West New York, NJ
Podcasting and On-Demand Audio for Hispanic Audiences
An overview of the current state of podcasting and on-demand audio in the Hispanic market. What are some successful podcasting and on-demand audio strategies being used today by leading Hispanic radio stations? And what are the opportunities and challenges of podcasting and on-demand audio for Hispanic radio stations?
Moderator: Hernan Garcia, Director of Podcast Development and Production, Televisa | Univision
Liz Rebecca Alarcón, Founder & Executive Director, Pulso
Cecilia Jato Bitz, VP/Sales Director, National Audio Services, Nielsen
Rick Sanchez, CEO, Agua Media
Washington Update: Legal and FCC Issues Facing Hispanic Radio in 2023
After a two-year empty seat, the President has nominated a Hispanic to the FCC, Anna Gomez. How will that impact the legislative and FCC issues facing broadcasters in Washington? Issues like the minority tax certificate, multiple ownership, the battle to save AM (it’s not over till it’s over), and so much more will be discussed at this session.
Moderator: Frank Montero, Partner, Fletcher, Heald & Hildreth
Aleksandra Cuprys, Chief Legal & Compliance Officer, Latino Media Network
Richard Lara, EVP/General Counsel, Spanish Broadcasting System, Inc.
Justin Sasso, President/CEO, Colorado Broadcasters Association
Larry Walke, Associate General Counsel, NAB
Putting Artificial Intelligence to Work for You
Companies that haven’t meaningfully incorporated AI into their operating strategies by 2030 will be extinct. Getting started doesn’t need to be difficult, and the opportunities that wise use of AI presents are endless. Futuri’s Erin Callaghan will take you through ways you can use AI to grow your revenue, content, and audience.
Presenter: Erin Callaghan, Director/Enterprise Partnerships, Futuri Media
Closing Remarks and an open participation round table on the future of Hispanic Radio
*all sessions and times subject to change