Stay Tuned for the 2022 Agenda
2021 Hispanic Radio Conference Agenda
Registration (Exhibit Area}
Special Guest Master of Ceremonies: Marconi Award-winning personality
Edgar “Shoboy” Sotelo, The Shoboy Show
Advertising Expectations: How the Pandemic Has Shuffled the Deck
Experts share their intel and predictions on how the pandemic has altered the advertising landscape for Hispanic radio and its digital platforms and what stations need to do to capture a larger piece of the pie, not only individually, but collectively.
Moderator: Angelica (Angie) Balderas, SVP/ Integrated Marketing Solutions, Entravision Communications/Sacramento
Karina Dobarro, EVP/Managing Partner/Multicultural, Horizon Media
Tucker Flood, President, Eastman Radio
Jason Hall, EVP/Advertising Sales, Estrella Media
Patrick Quinn, CEO/Founder, PQ Media
A Conversation with Alicia Menendez
Jesus Salas of Spanish Broadcasting System sits down for a fascinating chat with Alicia Menendez, anchor of MSNBC’s weekend program American Voices with Alicia Menendez and host of the Latina to Latina podcast. Menendez will share her views and insights on the media landscape in 2021, especially as it relates to Hispanics, the issues facing them and their communities today, and how that is impacting your listeners — and their expectations of you and media in general. It’s a conversation you will want — and need — to hear.
Jesus Salas, EVP/Programming and Multi-Platform Coordinator, Spanish Broadcasting System
Alicia Menendez, MSNBC anchor, Latina to Latina podcast host, and author
Radio Programming in a Post-Pandemic World
Due to the economic impact of COVID, stations have needed to downsize their staffs. How do we keep our station’s on air content and social media content on point with smaller staffs? How do we think the pandemic has impacted radio listening, and how has that affected our ratings? After the pandemic, as people return to a new normal, how will that affect radio listening and our ratings? And what other ideas are out there that we could be using to bring more listeners to our radio stations? Hear how these and other issues facing Hispanic radio can impact your success.
Nio Encendio, Director of Latin Formats, Beasley Media Group
Jimmy Gonzalez, Spanish Format Captain, Audacy & Brand Manager, KMVK, Dallas-Fort Worth
Haz Montana, VP/Audio Brands, Meruelo Media
Manuel Fernandez Téllez, Director of Programming & Production, Grupo ACIR Mexico
|Hispanic Radio Executive
Hispanic radio’s leaders have always been a dynamic and creative group of strategists and innovators. What’s on their minds as we emerge from a global pandemic that impacted all aspects of business and personal lives? Where do they see Hispanic radio platforms growing, expanding, and primed for the biggest revenue opportunities? All this and more when Hispanic radio leaders sit down and share their thoughts and educated insights and projections.
Moderator: Ed Ryan, Editor-in-Chief, Radio Ink
Jesus Lara, President/Radio, Univision Communications
Otto Padron, President/CEO, Meruelo Media
Albert Rodriguez, COO, Spanish Broadcasting System
Norberto Sanchez, Chairman/CEO, Norsan Media
Medallas de Cortez Awards Presentation
Distinguished Leadership Award Presentation: Emilio Estefan
with special musical tribute by 2X Grammy-nominated BMI Latin artist
Keynote: Federal Communications Commissioner Nathan Simington
What the Biden Administration and a New FCC Mean for Hispanic Radio
With a new administration and FCC now in place, Frank and his panel of experts dissect the status of the most pressing legal and regulatory issues facing Hispanic radio broadcasters today.
Moderator: Frank Montero, Co-Managing Partner, Fletcher, Heald & Hildreth
Michael Bergner, Broker, Bergner & Co. Media Brokerage
Adam Cassady, Media Advisor to FCC Commissioner Nathan Simington
Sherman Kizart, Managing Director, Kizart Media Partners
Anthony T. Lepore, Attorney, Radiotvlaw Associates, LLC
Strength in Numbers
The unprecedented events of last year — the pandemic, social unrest, and a wave of political tensions — have impacted every aspect of life, including consumer attitudes and brand marketing. How is this changing media-buying and marketing strategies? What are agencies and advertisers doing to expand and enhance their brands among more diverse populations? And how does Hispanic radio capture a bigger share of the pie? Rick Ramos, SVP of Multicultural Partnerships at Katz Media Group, will explain plans of an emerging coalition designed to unite Hispanic radio broadcasters at a time when diversity and inclusion are top of mind with media planners, buyers, and the brands they represent. Sherman Kizart, Kizart Media Partners, will also share how Urban radio is successfully making its case.
Rick Ramos, SVP of Multicultural Partnerships, Katz Media Group
Can Dollars to Hispanic Radio Fuel the 2022 Midterm Elections?
The Hispanic voter — an increasingly important part of the electorate. What role will they play in 2022, and will radio help influence their choice in a potentially pivotal election? With a bruising and contentious 2020 election now behind us, U.S. Hispanics are again front and center in discussions ranging from U.S.-Mexico border policy to a host of controversial new voting laws in several states. Will political campaigns and their ad budgets connect with Hispanic radio and its consumers? What can Spanish-language radio stations do to ensure their importance to candidates, and the voters they seek? This panel will explore issues and angles that can help your station position for midterm dollars.
Moderator: Adam R. Jacobson, Editor-in-Chief, Radio & Television Business Report
Glenda Bos, Managing Partner, Harker Bos Group
Deon Levingston, Regional VP, Urban One/Indianapolis, Detroit, St. Louis
Debbie Mucarsel-Powell, Congresswoman, 2019 to 2021, FL 26th District
Presenter: Juan Galdamez, Senior Director/Broadcast Strategy & Business Development, Xperi
Special entertainment by BBR Music Group/Stoney Creek Records recording artist Frank Ray
Podcasting: How to Succeed with the Message, the Marketing, and the Medium
After 18+ years in media, Juleyka founded Lantigua Williams & Co., a digital media studio whose mission is to support and amplify the work of creators from the margins in digital audio and film. From conducting market research to developing advertising strategies, brokering funding partnerships and recruiting talent, Juleyka knows what it takes to make a podcast successful across the board – and relevant to issues that matter today and will continue to make a difference tomorrow. Eric Garcia sits down with Juleyka for a wide ranging conversation on a platform that has brought new life to audio.
Eric Garcia, VP/Audio Sales, NY-Eastern Region, Univision
Juleyka Lantigua, Founder/CEO, LWC Studios
Advertisers & Hispanic Radio: Marketing in a Post-COVID World
In 2020-21 we were faced with a global health crisis that impacted our lives both personally and professionally. In addition, social unrest, the likes of which this country had not seen since the 1960s, shared the main stage of our awareness with COVID. We were forced to change the way we lived and the way we did business with little planning time and not much historical data to reflect on. Now, having come through all that, how did agencies and brands handle those two monumental situations from a media and marketing standpoint? And how will our 2020 experiences shape media plans for 2022? Our panel of industry executives will reflect on their experiences and share their thoughts on moving forward in a multicultural media world.
Moderator: Matt Feinberg, Chief Strategy Officer, HRN (Gen Media)
Stephen Paez, EVP/Managing Director/Cultural Quotient Lead, Spark Foundry
Jason Kanefsky, Managing Partner/Marketplace Intelligence, Havas Media
Multicultural Marketing to Millennials
According to the Pew Research Center, Latinos are the nation’s youngest major racial or ethnic group, with an average age of 28. Furthermore, Latinos accounted for 25% of the nation’s 54 million K-12 students in 2016, up from 16% in 2000.That means the future of brands, including radio brands, is in the hands of these young Hispanic consumers. Understanding how they use radio, digital and social media is critical to anyone who wants to grow and expand market share in the 21st century. And this session will give you at least 5 crucial insights you absolutely need to know to do just that!
Moderator: Carolina Patino, General Sales Manager, Spanish Broadcasting System/Miami
Stacie de Armas, SVP/Inclusive Insights & Initiatives, Nielsen
Leo Kivijarv, Ph.D., EVP/Research, PQ Media
Gabriel Soto, Director of Research, Edison Research
Adriana Waterston, SVP/Insights and Strategy, Horowitz Research