2026 Hispanic Radio Conference Agenda
Day One: May 27, 2026
2:00 pm – 2:15 pm
Welcome and Opening Remarks
2:15 pm – 2:45 pm
Keynote Address:
The Future of Hispanic Radio in a Digital World
2:45 pm – 3:30 pm
Engaging Gen Z Hispanic Audiences: Strategies and Success Stories
This session examines how Gen Z Hispanics discover, consume, and interact with audio across radio, streaming, and social platforms, and what that means for Hispanic radio’s programming and brand strategy. Speakers will outline research-driven insights and practical examples of shows, campaigns, and talent that are successfully attracting younger listeners. Attendees will gain actionable ideas for aligning content, marketing, and community engagement with the expectations of multicultural Gen Z audiences while maintaining the authenticity and heritage that define Hispanic radio.
3:30 pm – 4:10 pm
Innovative Community Outreach Programs: Driving Listener Growth
This session analyzes community outreach programs that have measurably increased listener growth for Hispanic radio stations. Hispanic radio personalities from around the country will share how they are reaching into and better serving their communities while sales managers will present how these partnerships with local organizations, events, and digital campaigns are not only doing good but driving revenue as well.
4:10 pm – 4:30 pm
Break
4:30 pm – 5:10 pm
Digital Platforms for Hispanic Radio Stations
Are you looking for practical guidance on content formats, distribution tactics, and measurement approaches that can help digital initiatives support broadcast goals in reaching younger, multicultural audiences? This session will answer a lot of the questions about how Hispanic radio stations can strategically use websites, mobile apps, streaming, and podcasts to deepen engagement and extend their brands beyond the dial.
5:10 pm – 5:45 pm
Executive Super Session
Hispanic radio leaders tackle the state of the business, including revenue, ratings momentum, and advertiser priorities. Get their insight on how they are responding to outside digital and streaming competition and doubling down on Hispanic radio’s core strengths: localism, cultural relevance, and trusted talent. This is a must-attend session for anyone who works in or with Hispanic radio.
5:45 pm – 5:50 pm
Closing Remarks
5:50 pm – 6:10 pm
Medallas de Cortez
The Medallas de Cortez awards ceremony honors excellence, leadership, and innovation in Hispanic radio across the United States. Winners are recognized for outstanding achievement in areas such as programming, management, sales, and marketing, celebrating the people and stations shaping the future of the industry.
6:10 pm – 7:30 pm
Opening Reception
Day Two: May 28, 2026
7:30 am – 9:00 am
Continental Breakfast
9:00 am – 9:40 am
Industry Outlook: Broadcasting Regulations and Policy Updates Impacting Hispanic Radio
Some of the best legal and policy minds in DC and across the country come together to examine recent and pending federal and state policy developments that directly affect Hispanic radio, including ownership rules, regulatory compliance, and public file obligations. They’ll break down key FCC and legislative actions in practical terms and discuss how they could influence formats, political advertising, local news, and community service. And you won’t be billed for the advice and consultation!
9:40 am – 10:20 am
Women in Hispanic Broadcasting: Challenges and Opportunities
What are the barriers and the opportunities for women in Hispanic radio? Panelists will discuss issues such as leadership representation, workplace culture, mentorship, compensation, and work–life balance, along with practical strategies for advancement at every career stage. And attendees will gain insight into how organizations can better recruit, retain, and promote women, and how female leaders are shaping content, revenue growth, and community impact across Hispanic radio.
10:20 am – 10:40 am
Break
10:40 am – 11:20 am
Game On: Hispanic Radio and the Power of Latino Sports Fans
Hispanic radio and sports are a natural team-up, turning big games into shared cultural moments and powerful opportunities for connection and revenue. This conversation looks at how fútbol, the World Cup, and the growing Latino fan base across leagues like MLS, the NFL, and the NBA are reshaping audio — from play-by-play and talk shows to streaming, podcasts, and social content. Speakers will share practical examples of how Spanish-language sports coverage drives passionate listening, fills stadiums, attracts brand partners, and builds year-round loyalty with Hispanic audiences on every platform.
11:20 am – 12:00 pm
Marketing Masterclass: Building Brand Loyalty with Hispanic Advertisers
How can Hispanic radio position itself as an indispensable, long-term partner for brands seeking meaningful connections with Hispanic consumers? Drawing on successful campaigns and category case studies, this session will outline what Hispanic advertisers value most today, from cultural insight and data transparency to creative collaboration and measurable outcomes. And they’ll share practical strategies for strengthening relationships with agencies and direct clients, elevating station and personality brands, and turning one-off buys into sustained, loyalty-based partnerships.
12:00 pm – 1:15 pm
Lunch Break
1:15 pm – 2:00 pm
Audience Insights: Hispanic Listener Trends and Data-Driven Programming
What are the key trends in Hispanic listening behavior across radio, streaming, and on-demand audio, and what do they mean for content, clock, and daypart strategy? This session highlights how demographics, platform preferences, and consumption patterns vary by age, language, and market as well as what formats and topics are driving engagement. Learn how to translate ratings, digital analytics, and qualitative insights into data-driven programming decisions that grow audiences and better serve Hispanic communities.
2:00 pm – 2:45 pm
Collaborations Between Radio and Digital Influencers
Tap into a conversation that explores how Hispanic radio can team up with digital influencers to grow brands, reach new listeners, and deliver real results for partners. You’ll hear about ways to blend on-air content with social media, short-form video, and live events, plus practical tips for choosing the right creators, structuring partnerships, and proving ROI. And you’ll leave with concrete ideas for building authentic, culturally relevant collaborations that spotlight talent, deepen community connections, and attract advertisers that you can use tomorrow.
2:45 pm – 3:30 pm
The Road Ahead: Innovating Hispanic Radio for 2030 and Beyond
Discover how Hispanic radio can reinvent its content, business models, and technology to stay essential through 2030 and beyond. Join leading executives and innovators as they dig into multi-platform audio, new revenue opportunities, data and AI, and the next generation of talent and leadership. Be part of a forward-thinking group that is serving an increasingly digital, pluralistic audience while preserving the cultural authenticity and community connection that make Hispanic radio unique. If you want to help shape what comes next, this conversation on the road ahead is for you.
3:30 pm – 4:00 pm
Closing Remarks and Networking
*all sessions and times subject to change
