The 2019 agenda will be announced soon. Here’s a look at the important topics covered at the 2018 Hispanic Radio Conference.

Hispanic Radio Conference

March 13

Exhibit setup

Registration (Exhibit Area}

Opening Video
Opening Remarks
Deborah Parenti, Publisher, Radio Ink

The State of Hispanic Radio
What has the past year, especially the changes and turmoil in Washington, meant for the business climate and Hispanic advertising, especially in terms of radio spending? How are global and domestic events expected to impact those business conditions over the coming year? And what is the role of Hispanic radio in the face of current administration proposals and policies regarding health care, tax cuts, the wall, DACA, and immigration,? How can — and should m Hispanic radio foster unity and greater activism in the communities it serves?
Moderator: Eric GarciaDirector of Sales, Univision/New York
Arminda “Mindy” Figueroa, Chief Marketing Connector/Founder, Latin2Latin Marketing + Communications
Mark Fratrik, SVP/Chief Economist, BIA/Kelsey
César M Melgoza, Founder/CEO, Geoscape

Hispanic Radio Music Formats: What’s Hot and What’s on the Way
Hispanic stations compete with CHR and Country for 18-34s today. Will those stations age into older demos, like News/Talk stations — or can they hold on to these younger demos? What’s the newest format on the horizon for Hispanic radio? Ten years after the Spanish Radio Association was invited to express concerns over PPM to the New York City Council, what’s the status in the ears of Hispanic broadcasters about the measurement device today? Some of the top minds in Hispanic radio programming weigh in on the biggest programming opportunities and initiatives facing Hispanic formats today, offering a window of perspective on where the product is headed on multiple levels.
Moderator: Jesus Salas, EVP/Programming and Multi-Platform Coordinator, Spanish Broadcasting System
Pedro Escalera, Program Director, KLZT-HD2, Austin
Arnaldo Olivieri, Program Director, WNUE-FM/Orlando
Arturo Sosa, Program Director, WSKQ-FM and WPAT-FM, New York

Play Ball — Hispanic Radio and Sports
Hispanic listeners are avid sports fans and big sports radio consumers. And with today’s ability to connect globally, the sports universe is greatly expanded. Listeners can tune into their favorite teams around the world. How can Hispanic radio stations better tap into the power and potential of Hispanic sports — in their ears and at the cash register?
Moderator: Blanche Joesten, Hispanic Network Audio Sales Manager, Skyview Networks
Dominic Fails, Senior Vice President/Local Media Sales, Univision Communications
Rick Hernandez, Manager, ESPN Deportes, New York
Isabella Sanchez, Vice President, Media Integration, Zubi Advertising

Información Romper
Sponsored by WAVSTAR
Too Many Systems – So Little Time: 

Michael Boccardi, CEO of WAVSTAR will discuss challenges radio stations face managing their business with available software options.

Hispanic Radio Executive Leadership Roundtable
Hispanic radio’s leadership sounds off with their vision and outlook for the future of the industry. What they say is always a revelation — and a window into what to expect tomorrow.
Moderator: Harvey Nagler, Consultant/Former Vice President/CBS Radio News
Jesus Lara, President, Univision Radio
Albert Rodriguez, COO, Spanish Broadcasting System
Norberto Sanchez, Chairman/CEO, Norsan Group
Enrique Santos, Chairman & Chief Creative Officer, iHeartLatino

Juan Carlos Bermudez, Mayor, City of Doral


Medallas de Cortez Awards Presentation
Sponsored by:

Cocktail Reception
Sponsored by:

March 14

Continental Breakfast
Sponsored by:

Superstars: Where to Find and How to Inspire Tomorrow’s Top Sellers
Attracting and motivating fresh blood to your sales team can also challenge the “conventional wisdom.” First, where do you find new talent? Second, how do you capture their interest and inspire their attention — some of whom may be of a “millennial” mindset? And all the while, how do you teach a “digital native” to understand and relate to clients whose thinking and business practices might lean more toward traditional — who might not appreciate tattoos and unconventional calling habits or today’s more impersonal communications channels? From workplace environment and hours to incentives and organizational structure, these are just a few of the issues challenging both the hiring and the aspiring side of the desk.This lively session will have you rethinking your organization’s structure and how that might improve both bottom line results and job satisfaction for all.
Moderator: Angelica (Angie) Balderas , SVP/ Integrated Marketing Solutions, Entravision Communications/Sacramento
Tonya DeVane, Client Advisor, The Omnia Group
Maire Mason. VP/General Manager, WSKQ-FM and WPAT-FM, New York
Jeff Schmidt, SVP/Professional Development, Radio Advertising Bureau

Selling the Sizzle, Selling Beyond (and Without) Numbers
Numbers don’t tell all the story, especially Hispanic radio’s rich and vibrant story. And in small markets or for independent operators, sometimes numbers aren’t even available — or affordable. Telling a station’s story and marketing its audience is an art form, but one that can drive important dollars to your door. Find out from experts who know how to “sell beyond — and without — numbers.” We guarantee you will learn at least one new way to ring your client’s cash registers — and bring more revenue to your bottom line.
Moderator: Tomás Martinez, CEO/Owner, Solmart Media
Donny Hudson, VP/General Manager, SBS Miami
Roger Martinez, Executive Director, WGTK-FM/Greenville, SC
Mariela Mea, Station Manager/NSM, Actualidad Media Group
Charlie Sislen, President, Research Director

Sponsored by:


Keynote: Jeff Smulyan, Emmis Communications, interviewed by Adam Jacobson
“Securing Your Station’s Smartphone Space”
In a wide-ranging interview with RBR editor Adam Jacobson, Jeff Smulyan, CEO of one of radio’s most respected groups and long a proponent of the FM chip, shares his thoughts on where he sees the industry — and the chip — headed, and the implications and opportunities both offer Hispanic broadcasters.

Nielsen Audio’s Guided Tour of Radio. (Billion-Dollar Brands Are Taking Note — You Should Too)
Last year Nielsen Audio began a powerful advertiser outreach campaign to educate Consumer Packaged Goods companies and big brands on radio’s unparalleled reach with consumers. Reaction has been overwhelmingly  positive. Advertisers absent from radio for decades can once again be heard   on the air. Brad Kelly, John Snyder, and Rich Tunkel share exactly what they’ve been presenting to the major national brands, the response they’re getting back, and what the future may hold for radio and big billion-dollar advertisers.
Host: Brad Kelly, Managing Director, Nielsen Audio

Información Romper
Sponsored by:


Sponsored by:

FCC Commissioner Jessica Rosenworcel

Radio to the Rescue: Serving Communities in Times of Disaster
As recent disasters, from hurricanes to earthquakes, have demonstrated, the importance of radio in providing life-saving information and communications is obvious and cannot be compromised. Is your station prepared? How can Hispanic broadcasters take a more active role in lobbying for the FM chip? Learn from broadcasters who have experienced these situations firsthand. Get insight from the FCC’s EAS as well as other critical resources in a session that could be the most important 40 minutes you’ll spend this year.
Moderator: Frank Montero, Co-managing Partner, Fletcher, Heald & Hildreth
Manny Centeno, Project Manager, Dept of Homeland Security/FEMA

Reuben Jusino, Consultant, Wireless & Broadcast Industries
Eduardo Rivero, Vice President, Puerto Rico Broadcasters Association

Paul Rotella, President/CEO, New Jersey Broadcasters Association

Sponsored by:


Digital Audio: What You Need to Know to Grow Your Audio Business
From podcast and pureplay to broadcast streams and innovations still incubating, what’s the digital audio forecast? What’s hot today, and what’s on the horizon tomorrow? How are these digital options being consumed, measured, and monetized successfully? Hispanic consumers represent some of the highest-indexing users of digital platforms. How can Hispanic radio maximize on this growing opportunity? Our panel has plenty of answers — and some provocative commentary that might have you wondering if your stations are ready for the future.
Moderator: Mike McVay, EVP/Content & Programming, Cumulus Media/Westwood One
Jason Bailey, CEO, Sun Broadcast Group
Rob Kass, VP/Product Leadership, Nielsen
Tamara Pienknagura, VP/GM Local Digital/Univision
Oscar Sermeno, Director/Market Development/LATAM, Triton Digital

Radio Success Stories
Radio works. And we have the stories to prove it. This year’s closing session will send attendees home with pride in their industry, inspired and reminded once again the power of the medium – why – and how – radio works!
Moderator: Julio Aponte, Jr., COO, Sun Broadcast Group
Luis J. Zayas, VP/National Affairs, Ana G. Méndez University System

Closing Remarks


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