Registration (Exhibit Area)
Opening Remarks: Deborah Parenti, Publisher, Radio Ink
The State of Hispanic Radio
What has the past year, political and economic, meant for the business climate and Hispanic advertising, especially in terms of radio spending? How are domestic and global events, coupled with last November’s elections and next year’s presidential race, shaping the direction and opportunities for Hispanic radio? And what about the demographic shifts caused by economics, natural disasters, and immigration policy, including the influx of Puerto Ricans into Florida in the wake of Hurricane Maria? These are a few of the issues that will be tackled in the opening session of the 10th Hispanic Radio Conference!
Hispanic Radio Music Formats: What’s Hot and What’s on the Way
What’s the newest format on the horizon for Hispanic radio? Which formats are delivering the most revenues and why? Some of the top minds in Hispanic radio programming weigh in on the biggest programming opportunities and initiatives facing Hispanic formats today, offering a window of perspective on where the product is headed on multiple levels.
Hispanic Radio Executive Leadership Roundtable
Hispanic Radio’s leadership sounds off with their vision and outlook for the future of the industry. What they say is always a revelation – and a window into what to expect tomorrow.
Innovators and Entrepreneurs
Superstars: Spotlight on Today’s Top Sellers from Small to Major Markets
What’s the secret to success on the streets? How do some reps manage to consistently add to the scoreboard while others flounder from one no to the next? It’s often not just a matter of who you call on, but how you handle those calls. What’s the difference between quality time spent and spinning wheels? Watch out! This session will provide solid ideas and creative suggestions you’ll take back to your sales staff and start seeing your business grow.
How to Succeed in Radio: Finding the Resources and Maximizing Opportunities
A panel of group and/or station owners who have gone through the process of finding the financing and acquiring the station(s) and are now succeeding as business operators.
Own More, Light Up, and Modernize the Music! Who Said Legal Can’t be Fun?
What could further ownership deregulation mean to Hispanic broadcasters? And what about marijuana advertising? There is no telling when, or if, the FCC will address the issue, but until they provide guidelines, how can stations safeguard against fines or worse? Meanwhile, how has the new Music Modernization Act modernized – and altered – radio’s playlist? All the hot issues are on the table with this year’s panel of legal eagles.
Radio to the Rescue: Serving Communities in Times of Disaster
Behind the life-saving services radio provides communities in times of crisis, there are many issues and precautionary measures to consider each time disaster strikes. What, for example, are the legal and insurance ramifications for stations in the path of devastating hurricanes? What do they need to tackle to ensure their own survival? What lessons have been learned about how to best tap, deploy – and stretch – resources in the worst of times? Serving community during crises is a responsibility – but one full of challenges and potential pitfalls, not to mention loss of vital revenue. A panel of experts address the many considerations brought on when disaster strikes.
Podcasts, Smart Speakers, Digital Platforms
What’s new — what’s hot – what’s worth investment, and which ones will pay dividends.
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