Julio B. Aponte Jr. is the chief operations officer at Sun Broadcast Group Inc. As COO he oversees all SBGI departments and the company’s day-to-day activities and operations, as well as managing sales strategies and new accountability measurements. Prior to his promotion to COO, Aponte was the senior vice president of Hispanic initiatives. In that role his responsibilities included research, development, the launching of new programming, and establishing new exclusive partnerships with affiliates for Sun Latino Networks, Sun’s Spanish-language division. Aponte’s professional career spans television and radio station management in the United States and Argentina. He has been affiliated with influential media groups and organizations such as ABC/Citadel/Cumulus Radio Network in New York, MTV Tr3s Los Angeles, Univision TV and Radio Unica San Francisco, Emmis Communications and Boca TV in Argentina.
Jesus Lara is president of Univision Radio, leading the company’s radio business and overseeing the development and implementation of strategies that take UCI’s digital, content creation, programming, and entertainment efforts within radio into the future. He works closely with general managers across the country as well as leaders across Univision Local Media to drive innovation and operational leadership of the radio business. Lara joined UCI with more than 20 years of experience leading digital, programming, content, and marketing teams in the radio, music, and entertainment industry. He has worked with top media and content companies including Viacom, EMI, and most recently, Spanish Broadcasting System. During his career he has been known as a trailblazer in the execution of digital, programming, content, and talent strategies to reach Hispanic and international audiences.
Tomás Martinez is CEO and owner of Solmart Media, responsible for all management aspects of the company’s three Southwest Florida stations: WZSP-FM, WZZS-FM, and WTMY-AM. Martinez has been involved in the radio industry for more than three decades. He earlier spent three years as GM and COO of Actualidad Media Group in Miami, managing four stations, and before that he was associated for 10 years with Prisa Radio as general manager of Radio Caracol Miami. While there he executed a power upgrade from 5,000 to 50,000 watts and secured the rights to the Miami Dolphins and the Soccer World Cup. He has also run the Miami and New York properties for the Radio Unica network.
Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.
Oscar Sermeno is director of market development/LATAM for Triton Digital. He is an expert in international market development, with more than 17 years of experience in and around Latin America. Before joining Triton Digital, Sermeno served as international sales manager at Future Electronics, building strategic partnerships between supply chain and distribution companies within the automotive, industrial, and contract manufacturing organizations. At Triton Digital, he leverages his expertise in programmatic and direct sales, digital audio measurement, and content distribution to increase audience and scale for Ibero-American publishers and advertisers, while strengthening the digital audio marketplace by educating the power of its reach, audience engagement capabilities, and revenue-generating opportunities.