Angelica Balderas is senior vice president for Entravision Communications, overseeing all operations and sales in the Sacramento market, which includes top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was director of sales for Adelante Media Group, and before that she held the post of national sales manager, working with national advertisers and their agencies to execute advertising and promotional programs over Adelante’s nine markets. Balderas also served as president and principal of Aztec Media and launched KTTA (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); those stations were sold to Bustos Media in 2004. Balderas’ experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.
Shirley Davenport is General Manager of Curtis Media’s WYMY/Greensboro-Winston-Salem-High Point, NC. A North Carolina native, Davenport grew up in Buenos Aires, Argentina, where her parents were Christian missionaries. Her early years in South America, combined with her fluency in Spanish, give her a unique perspective on marketing to the growing Hispanic community in North Carolina. With her unique blend of retail management and radio and television media sales and management, including a Hispanic market focus and a broad and deep knowledge of the Triangle area, Davenport is the perfect leader for the La Ley sales team. She was a top AE with Univision television in Raleigh-Durham before joining CMG in 2014 and has built a customer-focused sales team for the popular Spanish regional station. Her passionate understanding of the Latino customer, her trademark customer service for clients, and the professional development of her team members are the keys to success for this unique radio property.
Pedro “Al Aire” Escalera has entertained listeners for over 20 years, having been on the air in Phoenix, AZ, and Austin, TX, and has nterviewed some of the world’s biggest stars, such as karol G, Jesse y Joy, Ricky Martin, George Lopez, Frankie J, MC Magic, and many more! With his catchphrase “”familia,” Escalera, who also serves as Program Director at KZEP-FM in San Antonio, looks forward to being part of his listeners’ “familia” every afternoon by entertaining with his relatable stories and jokes, and by getting listeners caught up with the latest in local and worldwide music, news, and entertainment.
Nio “Encendio” Fernandez serves as Director of Latin Formats for Beasley Media Group. He began his radio career in 1996 at WRMD and WMGG in Tampa, where he gained experience in numerous facets of the industry and was the Spanish play-by-play commentator for the Super Bowl Champion Tampa Bay Buccaneers from 1999-2002. He has worked in markets from Tampa to Miami and Los Angeles and alongside radio icon and Bill Tanner protege Pio Ferro over the years. Fernandez has been recognized for his excellence in broadcasting by the City of Tampa and the National Latin-American Institute of Journalism, and was awarded the Medallas de Cortez award for Program Director of the Year in 2020.
As the CEO and owner of Solmart Media, LLC, Tomás Martinez is responsible for all management aspects of the company’s Southwest Florida stations: WZSP-FM/HD, WTMY-FM, WTMY-AM, WZSP/HD2. Martinez has more three decades of experience in the radio industry. A native of Cuba, he launched his career at WOJO-FM/Chicago before moving to Miami to manage WQBA-AM and WAQI-AM. In subsequent years he worked at Heftel Broadcasting Corp., for the State of Florida on behalf of Shadow Broadcast Services/Westwood One, and at Radio Unica Network. Additionally, Martinez spent 10 years at Prisa Radio as GM of Radio Caracol Miami.. Before assuming the position of CEO and owner of Solmart Media, LLC, he spent three years as GM/COO of Actualidad Media Group in Miami.Martinez is an acting board member for the Florida Association of Broadcasters, the NAB’s Small and Medium Market Radio committee, and Sarasota’s Jazz Club. Martinez has also contributed his expertise to the Hispanic Radio Ink conference for the last five years.
Clark Logan has a 25-year career in radio and publishing that includes 15 years at the helm of the HRN Media Network, a leader in syndicated Hispanic radio programming. Under Logan’s leadership, HRN has partnered with some of the biggest names in Hispanic broadcasting, including Don Cheto of Estrella Media, nationally syndicated Erazno de Chokolata, World Cup broadcaster Fernando Fiore, Univision network morning host Anna Maria Canseco, and more. Prior to HRN, Logan worked in national radio sales at Interep and was Northeast sales manager at Televisa Publishing. He began his career in broadcasting as an on-air traffic reporter for Westwood One’s Metro Traffic and CBS-TV in New York.
Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors. Before his appointment, Montero was a partner with the Washington communications law firm of Fisher Wayland Cooper Leader & Zaragoza.
Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.
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