Eric Garcia is audio revenue chief of Spanish Broadcasting System and VP/GM of WSKQ & WPAT in New York. He manages revenue for the local, national, digital, and entertainment divisions at all SBS O&Os across six markets, including New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico. In addition, he manages the overall operations at WSKQ and WPAT. Before his current role, Garcia served in various executive positions at SBS in New York as general sales manager, national sales manager, and account manager. Before joining SBS in 2004, he worked at Interep National Radio Sales in New York as an account manager. His hands-on approach to business, open-door policy, and overall passion to continuously evolve and redefine radio as the leader inside the nontraditional revolutionary media space are the things Garcia considers to be most exciting about the industry.
Blanche Joesten is Hispanic network audio sales manager at Skyview Networks, where she focuses on business development, leveraging broadcast, and developing innovative solutions for today’s big brands trying to reach Hispanics. She is the first to hold this position and is dedicated to helping agencies and Fortune 500 brands reach Latinos inside play-by-play sports. Joesten is an accomplished executive with a 25-year history of success in a variety of disciplines and sectors including Hispanic, national and regional network, and local radio. She is results-oriented and has a record of successfully driving business, contributing to new sales across the full spectrum of multimedia platforms, including on-site experiential media, audio, digital, mobile, and specially created content features and sponsorship elements across multiple programs. She has previously served in a variety of sales and marketing leadership roles at CBS, Radio Disney, and Westwood One, as well as on the executive team at local, national, and Hispanic New York City radio stations.
Tomás Martinez is CEO and owner of Solmart Media, responsible for all management aspects of the company’s three Southwest Florida stations: WZSP-FM, WZZS-FM, and WTMY-AM. Martinez has been involved in the radio industry for more than three decades. He earlier spent three years as GM and COO of Actualidad Media Group in Miami, managing four stations, and before that he was associated for 10 years with Prisa Radio as general manager of Radio Caracol Miami. While there he executed a power upgrade from 5,000 to 50,000 watts and secured the rights to the Miami Dolphins and the Soccer World Cup. He has also run the Miami and New York properties for the Radio Unica network.
Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.
Jose Villafañe, a 20-year broadcast media veteran with experience in national and local sales management for radio and television, is president of national sales for Entravision Communications, a publicly owned and operated company. He oversees national sales for spot radio, television, network syndication, and events. Villafañe has previously worked at Univision, Radio Unica, and Katz Media Group.