CHECK BACK AS WE CONTINUE TO UPDATE OUR 2018 ADVISORY BOARD
Angelica Balderas is senior vice president for Entravision Communications, overseeing all operations and sales in the Sacramento market, which includes top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was director of sales for Adelante Media Group, and before that she held the post of national sales manager, working with national advertisers and their agencies to execute advertising and promotional programs over Adelante’s nine markets. Balderas also served as president and principal of Aztec Media and launched KTTA (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); those stations were sold to Bustos Media in 2004. Balderas’ experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.

Eric Garcia is audio revenue chief of Spanish Broadcasting System and VP/GM of WSKQ & WPAT in New York. He manages revenue for the local, national, digital, and entertainment divisions at all SBS O&Os across six markets, including New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico. In addition, he manages the overall operations at WSKQ and WPAT. Before his current role, Garcia served in various executive positions at SBS in New York as general sales manager, national sales manager, and account manager. Before joining SBS in 2004, he worked at Interep National Radio Sales in New York as an account manager. His hands-on approach to business, open-door policy, and overall passion to continuously evolve and redefine radio as the leader inside the nontraditional revolutionary media space are the things Garcia considers to be most exciting about the industry.


Blanche Joesten is Hispanic network audio sales manager at Skyview Networks, where she focuses on business development, leveraging broadcast, and developing innovative solutions for today’s big brands trying to reach Hispanics. She is the first to hold this position and is dedicated to helping agencies and Fortune 500 brands reach Latinos inside play-by-play sports. Joesten is an accomplished executive with a 25-year history of success in a variety of disciplines and sectors including Hispanic, national and regional network, and local radio. She is results-oriented and has a record of successfully driving business, contributing to new sales across the full spectrum of multimedia platforms, including on-site experiential media, audio, digital, mobile, and specially created content features and sponsorship elements across multiple programs. She has previously served in a variety of sales and marketing leadership roles at CBS, Radio Disney, and Westwood One, as well as on the executive team at local, national, and Hispanic New York City radio stations.


Tomás Martinez is CEO and owner of Solmart Media, responsible for all management aspects of the company’s three Southwest Florida stations: WZSP-FM, WZZS-FM, and WTMY-AM. Martinez has been involved in the radio industry for more than three decades. He earlier spent three years as GM and COO of Actualidad Media Group in Miami, managing four stations, and before that he was associated for 10 years with Prisa Radio as general manager of Radio Caracol Miami. While there he executed a power upgrade from 5,000 to 50,000 watts and secured the rights to the Miami Dolphins and the Soccer World Cup. He has also run the Miami and New York properties for the Radio Unica network.


Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors. Before his appointment, Montero was a partner with the Washington communications law firm of Fisher Wayland Cooper Leader & Zaragoza.

Paul S. Rotella, Esq., is the president and CEO of the New Jersey Broadcasters Association and an active member of numerous service and broadcast industry organizations. He has served in a host of governmental, business and association leadership positions. After earning his law degree, Rotella began a general legal practice in Hackensack, NJ, specializing in local government and municipal law, transactional real estate, land use, sports and entertainment law, general corporate and securities law. He has provided legal and business consulting services to clients such as Genworth Financial, Burger King, Topia Technologies, the Real Estate Mortgage Network, Coldwell Banker, Mercury National Construction, Cliffside Park Housing Authority, Garfield Board of Education, and the Borough of North Haledon, as well as to several regional, statewide and national service, non-profit, professional, and trade associations. He is recognized as an accomplished entrepreneur, industry advocate, and highly effective mediator. Rotella has concluded several complex, multi-million dollar negotiations in numerous private, regulatory, and governmental forums.

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Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.

 


Jose Villafañe, a 20-year broadcast media veteran with experience in national and local sales management for radio and television, is president of national sales for Entravision Communications, a publicly owned and operated company. He oversees national sales for spot radio, television, network syndication, and events. Villafañe has previously worked at Univision, Radio Unica, and Katz Media Group.

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