CHECK BACK AS WE CONTINUE TO UPDATE OUR 2017 ADVISORY BOARD
balderas_angie110x145Angelica Balderas is senior vice president for Entravision Communications, overseeing all operations and sales in the Sacramento market, which includes top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM, as well as 101.9FM Wolf and Hot 103.5FM. Previously she was director of sales for Adelante Media Group, and before that she held the post of national sales manager, working with national advertisers and their agencies to execute advertising and promotional programs over Adelante’s nine markets. Balderas also served as president and principal of Aztec Media and launched KTTA (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); those stations were sold to Bustos Media in 2004. Balderas’ experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.

montero_frank110x145Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors. Before his appointment, Montero was a partner with the Washington communications law firm of Fisher Wayland Cooper Leader & Zaragoza.

Paul S. Rotella, Esq., is the president and CEO of the New Jersey Broadcasters Association and an active member of numerous service and broadcast industry organizations. He has served in a host of governmental, business and association leadership positions. After earning his law degree, Rotella began a general legal practice in Hackensack, NJ, specializing in local government and municipal law, transactional real estate, land use, sports and entertainment law, general corporate and securities law. He has provided legal and business consulting services to clients such as Genworth Financial, Burger King, Topia Technologies, the Real Estate Mortgage Network, Coldwell Banker, Mercury National Construction, Cliffside Park Housing Authority, Garfield Board of Education, and the Borough of North Haledon, as well as to several regional, statewide and national service, non-profit, professional, and trade associations. He is recognized as an accomplished entrepreneur, industry advocate, and highly effective mediator. Rotella has concluded several complex, multi-million dollar negotiations in numerous private, regulatory, and governmental forums.

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Jesus Salas, a 20-year broadcasting veteran, is EVP/programming and multi-platform coordinator for Spanish Broadcasting System. Salas began his career as an air personality and got his first programming job at age 19. In 1997 he was named PD for WSKQ-FM & WPAT-FM/New York. Salas also held a post as senior PD with XM Satellite Radio. While at XM, he spearheaded a successful national marketing campaign to grow the Hispanic subscriber base. In his current post with SBS, Salas oversees stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco, and Puerto Rico.

 


Jose Villafañe, a 20-year broadcast media veteran with experience in national and local sales management for radio and television, is president of national sales for Entravision Communications, a publicly owned and operated company. He oversees national sales for spot radio, television, network syndication, and events. Villafañe has previously worked at Univision, Radio Unica, and Katz Media Group.

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