2024 Hispanic Radio Conference Agenda

June 12

2:10–2:30pm
Opening Remarks

2:30–3:00pm
Keynote Presentation
FCC Commissioner Anna Gomez

3:00–3:50pm
The Impact of Mexican Regional On Today’s Consumers and Marketing
Reaching young audiences of both multi-cultural and general backgrounds can pose a significant challenge. In order to establish an effective connection with this sizable and growing demographic, it’s crucial for brands to remain closely attuned to emerging trends in music and culture, both of great importance to Gen Z. And to get ahead of those trends before others, taking the lead and setting the tone for cultural conversations. This approach allows brands to not only demonstrate their relevance, but create genuine connections with their target audience. Our panel participants will detail what this looks like in practice through the lens of corridos (regional Mexican music), a genre that is incredibly popular across racial and ethnic lines. They’ll share the findings of a recent study Orci and ThinkNow facilitated on corridos, detailing the opportunities brands would be wise to embrace and utilize and how best to go about implementing them.
Mario Carrasco, Co-founder/Principal, ThinkNow
Marina Filippelli, CEO, Orci

3:50–4:30pm
Unveiling the Dynamics of AI in Sales – Challenges and Opportunities Explored
Erin Callaghan of Futuri leads a discussion that delves into the evolving landscape of sales in the age of AI. From harnessing the power of predictive analytics to understanding customer behavior, attendees will gain insights into the challenges and opportunities presented by AI technologies in sales. Through real-world examples and actionable strategies, this session aims to equip sellers and managers with the knowledge and tools needed to thrive in an AI-driven sales environment. Whether you’re a seasoned radio pro or a newcomer, join us as we uncover the transformative potential of AI in sales and explore how to leverage it for sustainable success.
Moderator: Erin Callaghan, Director/Enterprise Partnerships, Futuri Media
Maire Mason, VP/General Manager, Spanish Broadcasting System, New York

4:30–5:20pm
Leadership Roundtable

5:20– 6:00pm
Medallas de Cortez Awards Presentation
Sponsored by:

6:00-7:30pm
Cocktail Reception
Sponsored by:

June 13

7:45-8:45am
Continental Breakfast

8:45–9:30am
Hispanic Radio and the Consumer Connection
How important is Hispanic radio to Hispanic consumers? Is there really a stronger connection that can translate to greater brand awareness, credibility, loyalty, and product sales? Univision’s Eric Garcia sits down with a panel of Hispanic radio experts who will offer you key advantages to share with your clients about the strength of Hispanic radio and how by leveraging these advantages, smart advertisers can effectively engage with Hispanic audiences and drive meaningful results for their brands.
Grace Agostino, VP/Network Sales, Nueva Network

9:30–10:15am
Morning Coffee Chat with Advertising Experts
Looking for a bigger piece of the revenue pie? Here’s a “can’t miss” session. Last year, HRN Media Network President Clark Logan sat down the Horizon Media Senior Audio Investor, Natalie Henderson for a wide-ranging and provocative conversation that provided insight from the agency perspective on the evolution and state of Hispanic radio today and what Hispanic radio needs to know about growing their share of the market with agencies – where the opportunities and the challenges lie. This year, Clark returns with Natalie and Mark Mandell, Director of Audio for IPG Media Brands, who works on holding company-level partnerships and strategies for the audio space.
Moderator: Clark Logan, President, HRN Media Network
Natalie Henderson, Senior Audio Investor, Horizon Media
Mark Mandell, Partner/Integrated Investment, UM Worldwide

10:15–10:25am
Informacion Romper
Sponsored by:

10:25-10:45AM
Break

10:45-11:15am
TBA

11:15–12:00pm
Hispanic Voters – Shaping the Election
The impact of Hispanic voters on the 2024 election will likely be significant, as the Hispanic electorate continues to grow in size and political influence. Several factors may influence their voting behavior, including demographic growth, diversity in political views, the youth vote, and policy priorities. Radio remains a significant medium for reaching these voters, especially Spanish-language stations, which have long served as important platforms for political messaging, community engagement, and cultural expression within Hispanic communities. How can stations not only harness that power, but translate it into bigger shares of political ad buys? Nielsen’s Cecilia Jato Bitz leads a panel of experts who will share their expertise and experience.
Moderator: Cecilia Jato Bitz, VP/Sales Director/National Audio Services, Nielsen
Ann-Marie Figueira, SVP/Hispanic Platforms and Multicultural Initiatives, Gen Media Partners National Sales

12:05–1:20pm
Lunch

1:30–2:15pm
The Power of La Radio!
Nielsen’s Tony Hereau and Cumulus Media’s Pierre Bouvard reveal never-before-seen sales stories on the power of Spanish radio.
Tony and Pierre will cover:
• Shocker: Radio crushes TV in reach and ratings among Hispanics
• How radio elevates the TV and digital media plan
• AM/FM radio (not connected TV) is the solution for political campaigns to expand Hispanic voter reach
• Share of Ear: Why podcasts are a massive growth opportunity
• The hottest categories where Spanish radio can move the sales needle
Presenters: Pierre Bouvard, Chief Insights Officer, Cumulus Media/Westwood One
Tony Hereau, Vice President/Cross Platform Insights, Nielsen

2:15–2:50pm
Music Vs. Spoken Word — Satisfying the Demand

2:50–3:10pm
Break

3:10–3:50pm
How Today’s FCC and the Election Might Change/Challenge Hispanic Radio in 2024 and Beyond
With a fully seated FCC now, Chairwoman Rosenworcel has the majority needed to push forward her agenda, thanks to the appointment and confirmation of Anna Gomez, the first Hispanic commissioner in two decades. That agenda includes thwarting efforts at radio ownership deregulation, incentives for local programming, large fines, foreign programming, reintroducing once-paused EEO requirements, and the approval of booster zonecasting, which could dramatically alter the radio advertising landscape … and that’s just radio. These topics and more will be addressed at our annual Washington update with a panel of broadcasters, legal eagles, and policy wonks to see what will be next and how will this little thing called the Presidential election could impact all of them.
Moderator: Frank Montero, Partner, Fletcher, Heald, & Hildreth
Ben Downs, VP/GM, Bryan Broadcasting, College Station, TX