Before multicultural marketing was a trend, before corporate America recognized the power of Hispanic consumers, Alex López Negrete saw the future — then built it.
Now, Radio Ink celebrates his contributions with the Medallas de Cortez Lifetime Achievement Award at the Hispanic Radio Conference, June11-12, at the Sheraton North Houston at George Bush Intercontinental in Houston.
For 40 years, López Negrete Communications has helped connect brands, advertisers, and industries to the vibrant, growing Hispanic audience. It was Alex’s vision that taught some of the nation’s largest companies that Hispanic consumers are not just a demographic— they are a driving force behind America’s economy and culture.
His roster of clients — from Bank of America and McDonald’s to Hyundai and Phillips 66 — earned hundreds of industry awards for creative excellence and multicultural strategy. And beyond the boardroom, Alex has championed Hispanic education, leadership, and opportunity.
His work didn’t just grow brands. It changed the landscape for Hispanic radio — paving the way for broadcasters, advertisers, and content creators to stand taller and reach farther.
Why You Should Be in the Room
Whether you’re managing stations, selling media, creating content, or building advertiser relationships, this is more than a ceremony — it’s a working event designed for people who are serious about the future of Hispanic radio.
Here’s Just a Sneak Peek of What’s to Come:
● Learn what’s actually working in today’s media climate — from AI to podcasting to data-driven strategies — straight from people who are doing it successfully
● Hear directly from José Cancela, President of Telemundo Station Group, on how industry leaders paved the way — and what it takes to stay relevant now
● Connect with the decision-makers behind some of the country’s most powerful Hispanic radio stations, advertisers, and networks
● Get the latest market intelligence from Nielsen, top consultants, and broadcasters who are breaking through in competitive markets
● Participate in open conversations about issues that matter to our communities: immigration, audience trust, platform convergence, and what’s ahead post-election
● See what’s next in Hispanic media — from legal policy to car dashboards to monetization models — and how to prepare
● Build lasting relationships during panels, Q&As, and cocktail receptions with professionals who’ve been in your shoes
This conference isn’t just about celebrating the past.
It’s about equipping you to make the next right move for your station, your advertisers, and your audience.
Early bird registration is only open for a few more weeks so be sure to reserve your spot at the lowest price!
