We’ve all heard it before — how you have to think “out of the box” if you want to run ahead of the pack.
But how do you do that when you are also running up against yet another deadline and the kids are screaming in the next room for dinner?
Or that next great idea you just had is airing now on a competitor’s station. Turns out someone else had the idea, too.
How can you stand out in a crowded room with others also looking to take dollars off the table? How can you find unique ways to position numbers and metrics that are available to everyone else? How do you make them dance? And most of all, how do you get through the door — literally?
If all you are doing is transactional selling, here’s a sobering thought. You may well be replaced by programmatic buying.
That is, of course, unless you have more to offer, starting with proposals that are compelling, unique, and, in the end, provide bigger and better results for your clients.
At the Hispanic Radio Conference, you’ll gain insight into some fresh ideas and creative approaches to “sales 4.0,” the kind of selling necessary in today’s new world of interaction and call platforms that combines online and in person strategies. It’s a session that will explore how unconventional selling tactics and making numbers “dance” to a better beat that brings them alive and relatable can still make a difference. Dust off any preconceived notions about selling in 2019 and learn how to think “out of the box.”
Angelica Balderas is senior vice president for Entravision Communications, overseeing all operations and sales in the Sacramento market, which includes top-rated KXSE (Jose 104.3FM) and Tricolor 99.9FM, as well as101.9FM Wolf and Hot 103.5FM. Previously she was director of sales for Adelante Media Group, and before that she held the post of national sales manager, working with national advertisers and their agencies to execute advertising and promotional programs over Adelante’s nine markets. Balderas also served as president and principal of Aztec Media and launched KTTA (Kebuena 97.9FM), KLNA (Power 105.5FM), and KBBU (Ke Buena 93.9FM); those stations were sold to Bustos Media in 2004. Balderas’ experience includes over 20 years of local direct and agency transactional business and retail activation, as well as event marketing. National clients such as Tecate, Verizon, and Miller Coors have cited her work as examples of successful execution of events and retail programs.
Cecilia Jato Bitz is account director for Nielsen’s National Audio Services division. In this role, she develops and manages relationships with prospective and existing audio clients. She is responsible for providing Nielsen’s audio services and solutions for radio networks, program syndicators, producers, and podcasters. Before Nielsen, she worked for Univision in its Network Radio division. She was promoted from network planning manager to director of strategic planning and account management, overseeing the account stewardship of all network audio clients and developing the network’s sales strategies. Bitz also worked on behalf of major advertisers as a supervisor of national audio investments at OMD. She started her audio career at Interep in 2003. She has earned awards for her team contributions, and has been recognized in Radio Ink’s “Future African American Leaders in Radio” issue.
Belia Paz is a market manager for Aerostar Marketing Concepts in Salt Lake City, overseeing most of the day-to-day operations at the marketing media company’s KNIV (Mi Preferida 104.7 FM) and KEGH Placer 107.1 FM). Before joining Aerostar Marketing in 2017, she was with Radio Rancho LLC, which has two Spanish-language radio stations in Boise, Idaho, as a senior marketing consultant and promotions director. Before that she was a program director and on-air talent for Treasure Valley Broadcasting, which had two Hispanic radio stations. Paz’s experience includes more than 18 years of on-air, production, promotions, programming, sales, and events experience.
Charlie Sislen is president at Research Director, Inc. Before joining Research Director, Inc. he was VP of marketing and research for Eastman Radio, a subsidiary of Katz Communication. During his 12 years at Eastman he sat on the Arbitron Advisory Council and headed up the RAB Goals Research Committee. He also worked at Arbitron as a client services rep for the ad agency division. He started his radio career is a sales rep at WWDC-AM & FM in Washington DC. As a member of the ARAC Charlie was introduced to PPM at its beginning. Since then he has been working with broadcasters to understand how the transition to PPM will change day-to-day radio.
And book your hotel now at a special conference rate. Limited space available. Do it today so you aren’t locked out!
About the Hispanic Radio Conference
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its 10th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95 percent of the 59+ million Hispanics in this country.