Advertisers have been rushing to embrace new forms of lower-cost digital marketing. As a result, it’s been harder and harder to sell them radio, TV, and newspaper advertising. Where are they spending their money, and how can radio stations, especially Hispanic radio stations that enjoy especially strong community connections, take advantage of the new trends?
La publicidad está muerta. ¡Viva la publicidad!
The Hispanic Radio Conference is proud to present local advertising guru Gordon Borrell, who will discuss and dissect the changing face of advertising and how local businesses are beginning to embrace companies that will help them navigate the new and sometimes confusing marketing landscape.
Want the best rate at the Intercontinental at Doral, site of the conference? Book now before the room block disappears.
About the Hispanic Radio Conference
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its 11th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95 percent of the 59+ million Hispanics in this country.