In the first half of 2018, almost one out of five of the $935 million advertising dollars spent on digital audio was allocated to podcasts, according to the Interactive Advertising Bureau and PwC. That’s $168.3 million, a whopping 18 percent, to be precise. It was also a 50 percent increase compared to the same period in 2017.
Let that sink in.
And then ask yourself how much revenue your station is generating from podcasting.
Yeah. Thought so.
If you’re trying to figure out how to turn podcast potential into podcast profits, you aren’t alone, and you don’t have to trust your podcast plans to trial and error. Most of us did plenty of that when we first jumped on the Internet.
There’s a better way, one that will fill your play book for generating podcast revenue with solid ideas, information, and inspiration.
It’s called “Podcasting for Radio Dummies,” Radio Ink’s popular series on everything you need to know about podcasting — from content creation to sales, marketing, and tech tips. And it takes to the stage at the Hispanic Radio Conference, March 12-13 in Miami. It’s one of many sessions, each designed to help you hit budgets and bottom lines.
Moderated by Ed Ryan, editor-in-chief of Radio Ink and editorial director of Podcast Business Journal, and Kim Ryan, co-host, Beach Talk Radio, this panel will tackle podcasting from every angle, answering questions about the exploding world of audio’s hot new platform. If you or your station is doing podcasts, or thinking about it, here’s one session you won’t want to miss!
Ed Ryan is the editor-in-chief of Radio Ink magazine, the host of the Podcasting for Radio Dummies podcast, and editorial director of Streamline Publishing’s recently launched Podcast Business Journal. Kim Ryan is an occupational therapist in Lee County, Florida. In August 2018, Ed and Kim launched a podcast on Fort Myers Beach called Beach Talk Radio. In addition to featuring guests from businesses and community organizations, government officials, politicians, and a cast of local characters who drop by regularly, the bantering between this loving but lively couple provides plenty of laughs and entertaining moments on the weekly program. And if anyone is keeping score, Kim usually gets the best of Ed!
Jaime “Jemmy” Legagneur is founder and chief enthusiasm officer for Florida Podcast Network. Her podcast career began in 2014, when she launched her first show, Curve the Cube. She spent the following years honing her podcasting expertise and founded the Florida Podcast Network in August 2017 with the goal of helping local brands and businesses get into the space and propel Florida’s entrepreneurial prosperity forward. Legagneur is also the owner of Flint Stone Media, a podcast and website production house, is the winner of the 2017 “In Yo Face” podcasting award, and has been the production coordinator for the Horse Radio Network since September 2017. With her business partner and co-host, Glenn “The Geek” Hebert, she has been traveling around the state for their show, Finding Florida, for the last year. And, last but not least, she is also the organizer of the Palm Beach Podcasters Meet Up group, which is planning an upcoming relaunch.
Danny Peña is founder and co-host of the Gamertag Radio podcast. He started his career as a podcaster working as a promoter in the New York and Miami hip hop scenes. In the spring of 2005, Peña, known as “Godfree” in the gaming community, began Gamertag Radio, a successor of other online radio ventures he had started as a teenager in the 1990s. In 2015 Peña’s efforts paid off in a big way, Gamertag Radio joined Radio.com, a website featuring top podcasts owned by CBS, and he became the first Hispanic to be inducted into the Academy of Podcasters Hall of Fame. In March of this year Peña celebrated his podcast’s 13th anniversary with the release of the one-hour autobiographical documentary Gamertag Radio: A Podcast Story. Gamertag Radio, which earns millions of lifetime downloads and listens, is a well-respected and sought-after outlet for fans, experts, and companies in the gaming community.
Jenni Skaug is the president of Sonic Influencer Marketing, based in Austin, Texas. Sonic Influencer Marketing is a leader in the audio advertising space, using the most influential voices in podcasting and radio to drive performance and increase brand awareness for clients. Skaug has been in advertising for 18 years, including an 11-year stint at Ad Results Media, where she developed the skills and expertise that led her to launch Sonic Influencer Marketing. Since its inception over the summer of 2018, Sonic has become one of the leading agencies in the audio endorsement space. As a true believer in the effectiveness of audio, Skaug is able to help companies build their brands and increase revenue by using the power of the personal relationship that podcast and radio hosts have with their listeners.
And right now, if you buy one registration at the early bird price, you can get additional registrations for half price! You’ll not only save money, but you’ll increase the wealth of information you’ll take home with you — because two (or more) heads are always better than one! (Click here for more information.)
About the Hispanic Radio Conference
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its 10th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95 percent of the 59+ million Hispanics in this country.