It’s hard to get a fair share if you don’t first get a fair shake.
For years, ethnic- and minority-targeted stations, including Hispanic and Urban, have had to fight their way, sometimes unsuccessfully, to get a place at the buying table.
And it’s been a battle that is estimated by some to have cost African American and Hispanic broadcasters over $300 million in revenue annually for their stations.
The Fair Play Charter
In February of last year, the Media Leadership Council (MLC) of the 4A’s issued the Fair Play Charter to its members as guidance and agreement to fair and equitable treatment for owners of minority-owned and -targeted media.
How has the charter impacted Hispanic radio since its implementation?
What progress has been made in terms of better communications between media and agencies as a result of the charter?
And how can stations improve their presentations and marketing opportunities with their partners across the table?
The Hispanic Radio Conference is pleased to present a session that takes an in-depth look at the goals and the score card of the Fair Play Charter one year after its introduction.
With an extensive career in media sales, Rick Ramos, SVP of business development with Katz Media, has established himself as a multicultural expert with over 23 years of experience. Throughout his career, Ramos has managed, trained, and mentored many media professionals and has been nominated multiple times for Marketer of the Year awards. As a multicultural specialist, he has worked with many of the top broadcast radio companies that provide information, entertainment, and content for the Hispanic audience, like Univision Radio, HBC, SBS, and Tichenor Broadcasting.
Karina Dobarro is SVP of multicultural and international brand strategy at Horizon Media. With over 15 years of experience, Dobarro joined Horizon in 2014 to launch the multicultural practice. She leverages her extensive knowledge of the U.S. multicultural market to develop comprehensive marketing strategies for clients. In addition, as Horizon’s international lead and member of Local Planet, the only independent media agency network in the world, she is responsible for supporting Horizon’s clients with their global marketing needs across Asia, Europe, and Latin America. Dobarro is a member of Horizon’s Diversity & Inclusion Council, where she facilitates agency events and partnership initiatives to help the advancement of inclusion and diversity efforts within the agency. Before Horizon Media, Dobarro was at GroupM for seven years where she oversaw multicultural initiatives for AT&T, Macy’s, Unilever, and Volkswagen, among other top brands.
Jennifer Hungerbuhler is EVP and managing director of local video and audio investment for Amplifi USA, overseeing the investment strategy for local video and audio space across all screens/devices for clients within the Dentsu Aegis Network. She is charged with reinventing the supply side of media, innovating consistent and scalable buying and investment capabilities, and developing richer media owner partnerships, locally and globally. She oversees staff in New York, L.A., Detroit, and Atlanta, and is responsible for over $2.5 billion of media spending. Hungerbuhler began her career at BBD&O Atlanta as an assistant media buyer, and she has worked across a variety of categories including quick serve restaurants, automotive, and travel and entertainment. Her roster of high-profile clients includes General Motors, P&G, The Home Depot, Jack in the Box, Disney Parks and Resorts, Pfizer, Smucker’s, Anheuser Busch, Massage Envy, LongHorn Steakhouse, MasterCard, Fox Broadcasting, and Microsoft.
Sherman K. Kizart is founder and managing director of Kizart Media Partners, Inc., a national media sales and marketing consulting firm headquartered in Chicago that partners with clients to generate greater sales that focus on revenue opportunities for Urban-targeted media platforms. He has acquired his expert knowledge from over 20 years of experience as a marketing specialist. Kizart is one of the leading advocates and authorities in the U.S. on Urban radio and multicultural media strategies and tactics. Before founding KMP, Inc., he worked for Interep as senior vice president and director of Urban radio. He is recognized for his experience in the media and telecom industry. Kizart serves as an Urban sales and marketing expert to the industry’s leading advocacy organizations including the RAB, the NAB, and the National Association of Black Owned Broadcasters.
About the Hispanic Radio Conference
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its 10th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95 percent of the 59+ million Hispanics in this country.