Since the dawn of the digital age, radio has been driven to find ways to develop and enhance listener and revenue prospects on today’s constantly evolving platforms and devices.
And no radio audience is more highly tuned into the digital and the social media environment than Hispanic consumers. Smartphones reach 83 percent of the Hispanic population. Of all social network users, Hispanics will account for 1 in 5 people this year.
Can we say OPPORTUNITY?
From podcast and pureplay to broadcast streams and innovations still incubating, what’s the digital audio forecast? What’s hot today, and what’s on the horizon tomorrow? How are these digital options being consumed, measured, and monetized successfully?
And because Hispanic consumers represent some of the highest-indexing users of digital platforms, your station can’t afford NOT to be playing on them.
How can Hispanic radio maximize this growing opportunity? Our Hispanic Radio Conference panel has plenty of answers – and some provocative commentary that might have you wondering if your stations are ready for the future.
Mike McVay is executive vice president /content & programming for Cumulus Media and Westwood One, overseeing the programming of 450 radio stations and two radio networks. McVay is a 40-year programmer with consulting, management, ownership, sales, programming, and on-air experience, and has developed and launched several nationally syndicated programs. He has programmed around the world as a consultant, with more than 300 stations to his credit; stations programmed or consulted include those in America, Canada, Mexico, the United Kingdom, Australia, New Zealand, Grand Cayman, and Puerto Rico. McVay is a member of the Country Radio Broadcasters board of directors and is also on the boards of the Country Music Association, and the National Radio Hall of Fame & Museum. He is a Gracie Voter for the Alliance for Women in Media, and was chairman of the Radio Show Steering Committee for the 2017 NAB/RAB Convention.
Jason Bailey is the founder and CEO of Sun Broadcast Group, Inc., a national radio sales and syndication company that has been at the forefront of innovation in the national radio space for more than 20 years and has championed new products designed to reshape how radio is programmed, measured, bought, and consumed. Among the most notable is Shazam for Radio, a first-of-its-kind platform allowing broadcasters to create live, interactive mobile content directly from their terrestrial radio broadcasts.
Rob Kass serves as vice president of product leadership at Nielsen. A Nielsen veteran with strong radio roots, Kass is responsible for the product roadmap development and go-to-market strategy for Nielsen Digital Audio, which includes the measurement of streaming radio, audio pureplays, and podcasts. In addition, he has responsibility for the product strategy of Nielsen Buyer Insights, which integrates purchase and media data into a single source to drive revenue growth and increase return on ad spend. Previously, Kass was director/commercial strategy for Nielsen’s Media Analytics business. Before joining Nielsen, he held marketing, production, promotions, and on-air roles at CBS Radio and Twin Cities Broadcasting.
Tamara “Tammy” Pienknagura is the VP/GM of local digital at Univision, working closely with the leadership teams at both the Local Media and Digital divisions of the company. With 10 years of industry experience in music, radio, and digital media, she helped jump-start Univision’s Uforia brand and digital audio group starting in 2012, leading initiatives in business transformation, sales strategy, product development, and content creation. Pienknagura joined UCI as the strategy lead for Univision Radio in 2011. Prior to that role, she led the planning and implementation of strategic initiatives at Warner Music Group. Pienknagura is a graduate of Brown University, and received her MBA at the Wharton School in Philadelphia. She is originally from Quito, Ecuador.
Oscar Sermeno is director of market development/LATAM for Triton Digital. He is an expert in international market development, with more than 17 years of experience in and around Latin America. Before joining Triton Digital, Sermeno served as international sales manager at Future Electronics, building strategic partnerships between supply chain and distribution companies within the automotive, industrial, and contract manufacturing organizations. As director of market development at Triton Digital, he leverages his expertise in programmatic and direct sales, digital audio measurement, and content distribution to increase audience and scale for Ibero-American publishers and advertisers, while strengthening the digital audio marketplace by educating the power of its reach, audience engagement capabilities, and revenue-generating opportunities.
The Hispanic Radio Conference is the only conference dedicated solely to Hispanic radio. Now in its ninth year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95 percent of the 59+ million Hispanics in this country.
Rooms are selling out. Book here today for the special conference rate.